Mar
17

Changing the Channel from TV to Digital Video

March 17th, 2015 by

Sponsored Digital EntertainmentFrom Forrester to eMarketer and Ad Age to Brandweek, the topic of the day, week, month, and year is digital video. Now, the question brands are asking themselves is, “How can I get in the game?” There are many ways for marketers to...

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Mar
11

Video Optimization Best Practices for YouTube

March 11th, 2015 by

YouTube Upload Optimization

As more and more consumers adopt the “unplugged” lifestyle of consuming their TV and video content via their wireless devices and the internet, brands are scrambling to ramp-up their digital video strategy...

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Mar
9

Take Your Affiliate Marketing Program Off Autopilot

March 9th, 2015 by

Affiliate Autopilot

According to a June 2014 eMarketer report, nearly half of US online retailers name affiliate programs as their most effective customer acquisition channel and believe the channel generates valuable new customers. Because affiliate is performance based, there are tremendous advantages from a budgeting...

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Mar
5

Site Speed is Tripping Up Your Traffic

March 5th, 2015 by

Site Speed

The internet has been buzzing recently about K Neeraj Kayastha’s discovery of red “Slow” labels implemented on select Google Mobile search results.  Barry Schwartz, Search Engine Land’s News Editor, brought attention to Kayastha's insights and explained that this new label is related to how long a site takes to load...

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Feb
12

Spice Up Your Digital Strategy: A Recipe for Mastering Your Digital Marketing Mix

February 12th, 2015 by

Spice Up Digital

As a leading digital marketing agency, a significant portion of our time is dedicated to developing digital marketing strategies for our clients. Given that we are at the beginning of 2015, this is a great time to revisit what it takes to develop a well thought-out strategy. 

First off, you should always start with goals. There is a tendency in many cases to go right to channel or platform...

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Feb
10

Top 3 Site Design Errors That Kill Organic Traffic

February 10th, 2015 by

SEO DeathWebsites are not meant to be static properties. Updates and redesigns that add useful new content and improve upon the user's experience on the site are vital to the health of any web property. Visitors are motivated to return to your page often to get new information and see what's changed...

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Feb
5

YouSnooze, YouLose: Why Marketers Can’t Afford to Skip on YouTube

February 5th, 2015 by

Snooze, You LoseVideo production and consumption is exploding, with over 100 hours of video uploaded every minute and over 6 billion hours of video watched every month. In fact, eMarketer reports that the US audience for digital video will surpass 200 million in 2015, making up almost two-thirds of the entire population...

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Feb
4

Boosting Your Brand Beyond Social

February 4th, 2015 by

Content SharingOver the last five to seven years, brands have hopped aboard the social media train. With hopes of gaining fans and followers, they jumped right in with little information about the measurements that truly mattered and the right approach for using it...

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Jan
22

3 Ways Brands Can Reach Customers During the Super Bowl

January 22nd, 2015 by

Super Bowl 2015

It’s no secret: The Super Bowl is the most-watched program on American television every single year. An estimated 112 million people tuned in for last year’s game between the Denver Broncos and the Seattle Seahawks, according to the International Business Times. For those who aren’t footballs fans—or whose teams didn’t make it...

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Jan
12

How Can Universities Get a Passing Grade on Their Marketing?

January 12th, 2015 by

Can universities earn a passing grade?It’s no secret that college-bound high-schoolers rely on digital media to find and compare universities. For this reason, it has never been more important for colleges to establish a strong online presence with plenty of digital resources. According to the New York Times, private colleges have had an especially hard time recruiting new students...

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