On April 3^rd, 2010, Apple toppled the current world of tablets and released for sale their newest device: the iPad. In the nearly 18 months following, every other company from Blackberry (RIM) to Samsung has tried to get their share of the tablet pie. While it seems that no other product has been able to out-sell the iPad to date, there are questions from some on how this will change. (more…)

One thing in particular that is still somewhat of an enigma in the world of SEO is the QR code. QR codes have “high-speed decoding” capabilities and are one of the many things in our everyday life that are overlooked and undervalued.  The bits of information that QR codes contain can range from a page URL to persuasive text: (more…)

In order for companies to effectively communicate their brand message to their target audience, they must recognize the importance of advertising in the appropriate mediums. Choosing the right medium is essential in being able to effectively reach individuals who potentially could have a need for your product or service. In the past, many of these companies were hesitant in allocating a large portion of their budget towards a relatively “new” medium. One of these seemingly “experimental” mediums which seems be receiving more recognition is mobile. (more…)

Google spent $750 million for its 3^rd largest acquisition to date behind DoubleClick ($3.1 billion) and YouTube ($1.65 billion). DoubleClick strengthened Google’s arm in display advertising and YouTube gave them the most popular video collection on the Web as well as another outlet for advertisements. Now the AdMob deal gives Google the world’s largest mobile advertising marketplace. (more…)

Apple recently unveiled iAd, which is its new mobile advertising platform. Here are a few of iAd’s features and specs:

- Designed for Apple devices (iPhone, iPad, & iPod)

- Built into Apple’s OS

- An ad let’s you stay in the application while it’s still running

- Implements rich media

- Apple sells and hosts the ads

- 60% of Ad Revenues go to developers

(more…)