Jul
31

One-Minute Explanation of Twitter’s Analytics Revamp

July 31st, 2014 by

Twitter AnalyticsTwitter recently revamped its free analytics data for verified users, Twitter Card publishers and advertisers. The goal is simple: to provide users with the information they need to optimize the benefits they reap from using Twitter...

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Jul
29

The Value of Personalization - A Recap of IMLS NYC

July 29th, 2014 by

Jon Morris speaking at IMLS Mad Men to Math MenThe day concluded with a keynote from Rise’s CEO and Founder, Jon Morris, (@JonBMorris). Morris took us through the value of personalization – delivering better customer experiences and building stronger brand loyalty and lifetime value.

We just wrapped up our July 2014 Internet Marketing Leadership Series in NYC at the sleek Apella event space at Alexandria Center, overlooking the East River. 

Rise Interactive hosts the event series, where industry leaders gather to discuss strategies and challenges related to the most critical digital marketing and analytics topics. 

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Jul
18

Big Data, Bigger Answers at IMLS.

July 18th, 2014 by

Internet Marketing Leadership Series

The Internet Marketing Leadership Series (IMLS) is back in New York City next Thursday, Feburary 24th. At IMLS: Mad Men to Math Men Part IV, attendees will learn about personalization and... READ MORE

Jul
8

Ushering in the “Age of the Influencer”

July 8th, 2014 by

InfluencerEverywhere you turn today in the marketing world you’re beaten over the head with the adamant belief that we’re in the “age of the customer.” Marketing leaders argue that brands should tailor experiences to customer needs and advocate 1:1 interactions with consumers on social media and in person. But what do you do when...

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Jul
1

What does the Future Hold for Social Media?

July 1st, 2014 by

Anthony WeinerIn my last post, I blessed you with this riveting exploration of social media’s past. Besides providing an opportunity to take a crack at some low hanging fruit --  Friendster & MySpace -- my meditations led me to draw some key insights from the success and failures of declining social platforms. Let’s take a look at how we’ve been moving forward with those lessons in mind.

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Jun
24

5 User Experience Strategies for Striking a Balance Between Website Personalization and Privacy

June 24th, 2014 by

Privacy and Personalization

It’s no secret that consumers crave a custom experience through site personalization. After all, with so many systems now automated by machines, that personal touch only humans can provide is refreshing once in a while. If you run a website, you may think of its daily visitors as nothing more than anonymous clicks, but...

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Jun
17

4 Content Writing Tips for Going Viral

June 17th, 2014 by

Viral Content

Thanks to digitization, the overall content marketing strategy and landscape has changed immensely over the past two decades. Though many companies can still afford to produce traditional television commercials—a 30-second spot during the Super Bowl can run you about $4 million—producing virtual content has proven to...

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Jun
11

Email Envy: How Marketers Develop Successful Email Campaigns

June 11th, 2014 by

Email EnvyWhether you own a multi-million dollar Internet marketing agency or you distribute weekly newsletters for a nonprofit, when it comes to email blasting, there’s plenty of “inbox competition.” And why wouldn’t there be? After all, email is free, it can...

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Jun
9

What’s Next for Digital Marketing in Retail? (VIDEO)

June 9th, 2014 by

IRCELeading up to the Internet Retailer Conference and Exhibition (IRCE), I sat down with our VP of Digital Strategy Howard Diamond to discuss three components of digital marketing for retailers that he believes will be the most important in the upcoming year...

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Jun
6

The CIA Sends Its First Tweet

June 6th, 2014 by

Although The White House has been tweeting since April 2009 and @NASA since December 2007, The Central Intelligence Agency today gave its voice a digital identity and started tweeting.

The... READ MORE

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Rise Interactive Why brands should pay attention to music festivals like @lollapalooza: bit.ly/1pMrx1w #Lollapalooza2014 pic.twitter.com/nx2YUVP5RT
9 hours ago
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Rise Interactive @tweetsbymaryk great recap on the creep factor/data collection in marketing @ #riseIMLS. See it featured on our blog! bit.ly/1obB4Oh
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Rise Interactive @isaacdturnerjr thx for chiming in on the value of customer relationships @ NYC #RiseIMLS! Your tweet’s in our recap! bit.ly/1obB4Oh
2 days ago

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