Webinar to Focus on Search Engine Marketing for eCommerce Retailers

Rise Interactive, and Lyons Consulting Group will be joining forces in a one hour webinar on March 17 titled “Just in Time Paid Search: Cutting Edge Secrets for Engaging—and Converting—Savvy Shoppers.” The two companies recently announced the launch of an alliance with the goal of providing eCommerce retailers with a cutting edge service that uses real time competitive intelligence and inventory management to cut paid search cost. This service is designed to attract and convert savvy Internet shoppers – shoppers who are using the web to research and compare products prior to making purchases. (more…)

2010 will be a very interesting year in the search space, both in the natural and pay per click markets.  As Bing attempts to gain more traction and Yahoo concentrates on maximizing its product offerings, Google continues to release updates to its search engine asserting their progressive approach. (more…)

As consumers continue to flock to the search engines to research their pending buying decisions and make purchases, it is more important than ever to make sure that your company is doing everything it can to maximize online exposure and get in front of Web browsers. Paid search coverage is the term used to describe the percent of time your text ad serves an impression on the first search engine results page (SERP), which is a vital part of achieving your search goals.  For example, if the keyword “Chicago Marketing Firm” is searched 100 times on Google and your ad appears on the first page of the SERP 60 times, your coverage is 60%. (more…)

As Internet marketers, our number one objective is to utilize online marketing to boost company revenue by means of increasing sales. If you are like most marketers, you are spending money across a variety of online channels to generate conversions. So, knowing it is our responsibility to generate revenue via these channels, it is also safe to assume that most advertisers know their cost-per-acquisition (CPA) threshold, or how much they are willing to spend in order to have a potential customer submit a form, purchase a product/service, or complete whatever action they have deemed necessary to achieve their objective. After all, knowing this number ensures we can effectively allocate and measure marketing dollars and therefore prove an initiative’s value to company leadership. (more…)

Bing, like it or not, is making big advancements in the search engine world. Not only are numbers showing that its ads are more effective than competitors in generating clicks and impressions, but their philosophy as to what the role of a search engine is continues to shake cages industry-wide. (more…)

These days, if a consumer is looking for information they go to the Internet, not the Yellow Pages. Because of that, it’s vital that your company is visible on the search engines and readily available to their users.  Adwords is Google’s paid search marketing tool and an excellent way to reach potential customers.  Though it’s incredibly robust and convenient, launching a campaign within the interface can be intimidating for a new user. Additionally, not fully understanding Adwords can result in unanticipated complications that commonly lead to the ineffective spend of money. In order to successfully execute a campaign, there are many different factors to understand and take into consideration. Knowing the basics of the program allows beginners to correctly set up campaigns and help guarantee they not only reach the correct audience but also maximize their return on ad spend. (more…)

2009 was, by most accounts, a year of severe business challenges and adjustments. Through that however have come significant shifts in business and consumer preferences, practices and technology that will continue to impact marketing trends in 2010. (more…)

Often, geo-targeting your paid search campaign is vital to achieving success and meeting your ROI objectives. It allows you to target search engine users by location, ensuring you don’t pay for clicks from users who would not want or cannot get to your offering. As many of you already know, being able to target and pre-qualify your audience so precisely is one of the core benefits of Internet marketing. There are two main tactics to implement a paid search geo-targeting strategy and this blog will tell you how to do just that. (more…)

For years, MSN adCenter tracking has been a bane to my existence. A large portion of that has been due to the gross inaccuracy of the numbers (somewhat improved with their spring update).  And a larger portion has been due to the fact that, even when we ignore the inaccuracy, we still have to deal with the fact that a very key metric is missing. Really MSN, you want us to run an eComm campaign without being able to report revenue? (more…)

When Google Adwords recently served a Rise Interactive paid search ad for the term “michael head internet sales,” we must admit, we were a little frustrated.  The term we were bidding on was “internet advertising company.”  Since we had the bid set for the broad keyword match type, Adwords felt that “michael head internet sales” was relevant. (more…)