Technology Showcase: Attribution Solutions

November 23rd, 2015 by

We invited leaders from three different solutions providers to take part in our Technology Showcase at our analytics-focused Internet Marketing Leadership Series. These individuals explained their solutions, presented case studies, and participated in a panel discussion on the current state of attribution. Below are some of the key features and highlights of each of these technologies.


Understanding the Customer Journey: The Importance of Cross-Device

November 19th, 2015 by

As the way consumers interact with brands and make purchases evolves, new tools are emerging that provide marketers the ability to target customers across their many devices. Known as cross-device marketing, this relatively new opportunity within the digital marketing world can help your brand create a more cohesive experience by targeting customers throughout all stages of the customer life cycle.


Fashion Digital New York: Creating a Testing Culture

November 13th, 2015 by

As today’s most successful marketers know, gone are the days of product teams, designers, and marketers fighting over what “looks better” when launching a new website. I recently spoke on a panel at Fashion Digital New York about the importance of A/B testing in growing your business.


Riser Spotlight

November 10th, 2015 by

Each week, we’re chatting with Risers to learn more about their experiences at Rise and hear what career advice they have to offer. Here’s a monthly roundup of our first colleagues to be featured in this Riser Spotlight series.


Rise Roundup: Around the Web

November 3rd, 2015 by

With the industry moving at a dizzying pace, it’s part of our jobs at Rise to stay on top of new tools, industry trends, and marketing news. Each month, we’ll be sharing a brief roundup of things we’ve found interesting and key items marketers need to know.


2015 Halloween Spending and Trends

October 30th, 2015 by

As we head into Halloween weekend, here's an infographic showing how 157 million Americans plan to celebrate the holiday this year.


The Millennial Path to Purchase: Snapchat, Comparison Shopping, and More

October 29th, 2015 by

Check out these videos to learn why Millennials are addicted to Snapchat, the ways they comparison shop, and the “coolest thing ever” in one-to-one communication.


Clicks, Calls, and Conversions: The Top 5 Secrets to Mobile PPC Success (webinar)

October 26th, 2015 by

According to Google, 70% of consumers performing searches on mobile phones say they click to call a business directly from a search result.  Rise's Ashmita Chatterjee recently joined ClickZ for a webinar on the growth of mobile PPC and best practices for incorporating calls into a paid search strategy.


Stepping Away from the Whiteboard: Data-driven Audience Personas

October 22nd, 2015 by

Creating well-developed audience personas is a key element in providing any sort of relevant and meaningful experiences for your customers. As the marketing landscape has shifted and marketers have been able to gather more information on their customers, an opportunity has arisen to move from creating audience personas based on what you think you know about a customer segment, to letting data and insights shape those personas.


Google Customer Match Is Here! So What Does It Mean For Your Brand?

October 14th, 2015 by

It was announced last week that the long-awaited Google Customer Match has launched! This is one of the biggest enhancements to ever hit Google AdWords, and at Rise, we can’t wait to start incorporating the feature within our clients’ search campaigns. 


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