Stolen or copied content can be a problem when it comes to your Web site’s search engine optimization. Recently we learned that our Omniture vs. Google Analytics blog post was copied and translated into Japanese. This made us ask what the ramifications of our stolen content could have to our site.

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The launch of the new Twitter advertising model (launched 4/13/2010) provided a lot of buzz within the Internet marketing community this past week.  As a service to our readers Rise read through many of the blogs and news articles available and has bullet pointed what we believe is the most important information on the topic.  Below you will see an example of the new Twitter Ads (Promoted Tweets) and bullet points on the facts regarding the Twitter ad model.  We also included our thoughts on the latest news to send the Internet marketing industry abuzz. (more…)

Webinar to Focus on Search Engine Marketing for eCommerce Retailers

Rise Interactive, and Lyons Consulting Group will be joining forces in a one hour webinar on March 17 titled “Just in Time Paid Search: Cutting Edge Secrets for Engaging—and Converting—Savvy Shoppers.” The two companies recently announced the launch of an alliance with the goal of providing eCommerce retailers with a cutting edge service that uses real time competitive intelligence and inventory management to cut paid search cost. This service is designed to attract and convert savvy Internet shoppers – shoppers who are using the web to research and compare products prior to making purchases. (more…)

As consumers continue to flock to the search engines to research their pending buying decisions and make purchases, it is more important than ever to make sure that your company is doing everything it can to maximize online exposure and get in front of Web browsers. Paid search coverage is the term used to describe the percent of time your text ad serves an impression on the first search engine results page (SERP), which is a vital part of achieving your search goals.  For example, if the keyword “Chicago Marketing Firm” is searched 100 times on Google and your ad appears on the first page of the SERP 60 times, your coverage is 60%. (more…)

When we audit a Web site for Search Engine Optimization (SEO) there are some basic things that we always look for. The following components must be taken into consideration: URL Structure, Site Map, Title Tags, Site Code, Content, and Back Links. All of these are interrelated and should be optimized together. (more…)

Emarketer.com recently posted an article that included the below table listing the performance metrics Senior Marketing managers are most interested in per a survey.

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Bing, like it or not, is making big advancements in the search engine world. Not only are numbers showing that its ads are more effective than competitors in generating clicks and impressions, but their philosophy as to what the role of a search engine is continues to shake cages industry-wide. (more…)

These days, if a consumer is looking for information they go to the Internet, not the Yellow Pages. Because of that, it’s vital that your company is visible on the search engines and readily available to their users.  Adwords is Google’s paid search marketing tool and an excellent way to reach potential customers.  Though it’s incredibly robust and convenient, launching a campaign within the interface can be intimidating for a new user. Additionally, not fully understanding Adwords can result in unanticipated complications that commonly lead to the ineffective spend of money. In order to successfully execute a campaign, there are many different factors to understand and take into consideration. Knowing the basics of the program allows beginners to correctly set up campaigns and help guarantee they not only reach the correct audience but also maximize their return on ad spend. (more…)

2009 was, by most accounts, a year of severe business challenges and adjustments. Through that however have come significant shifts in business and consumer preferences, practices and technology that will continue to impact marketing trends in 2010. (more…)

When running a banner/display advertising campaign there are often many options as to how the advertiser will pay the publisher or publisher network.  The general options are cost-per-click (CPC), cost-per-thousand impressions (CPM) or cost-per-action (CPA).  In the CPA pricing model the advertiser only pays the publisher if the user completes a pre-determined action.  The action will usually be the purchase of product or the submission of contact information in lead generation campaigns.  If you are running a large banner advertising campaign across two or more publisher networks that receives hundreds of thousands of impressions per day using the CPA model, it is extremely important that you use Ad serving technology. (more…)