Apr
23

Google Author Rank and the Importance of Content Marketing

April 23rd, 2014 by

Google Author RankThere was a time when the best way to gain attention for a piece of writing, art or video was simply to make the best product possible. Then came the first 10 years of Internet search engines, when the limitations of computer algorithms made it impossible to get content noticed without stuffing it to the brim with keywords.

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Apr
18

Lessons from the History of Social Media

April 18th, 2014 by

 friendsterSocial media marketing is a vast and complicated concept. I, like many from my generation, have a variety of social platforms listed under the “Skills” section of my resume -- this of course means that we spend more time using them than doing actual work, and must thusly qualify as some level of proficient -- and yet, “Social Media Expert” is an increasingly hard sell. It seems like every month one of the pre-existing outlets implements a paradigm shifting update, and every year there’s a new hot social app or site; anyone who claims unilateral expertise is a liar.

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Apr
16

What Are Earned, Owned, and Paid Media?

April 16th, 2014 by

Storm of Media

The Internet, especially in the past decade, has become a powerful tool for maximizing brand reach, regardless of a business’s size. And yet, the more things change, the more they stay the same: Though any business, micro-sized to multinational, can now present its brand to...

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Apr
11

Secure Searches, ‘Not Provided’ and Why Not to Freak Out

April 11th, 2014 by

Chicken LittleChicken Little has dusted off his bullhorn, strapped on his helmet and sandwich board, and is roaming the streets.

As I’m sure most people have heard, Google has decided to usher in the paid advertising ‘Not Provided’ apocalypse. On Wednesday, April 9th Google announced a secure search update that will result in queries being removed from the referrer URLs of ad clicks...

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Apr
9

Evolving Google Algorithms: Famous Google Penalty Horror Stories

April 9th, 2014 by

It’s an SEO’s worse nightmare: You log in to Google Analytics to find traffic for a flagship site has completely fallen off. Dashing off to Webmaster tools, you see all its pages are ranking in the nosebleed section of search results. And, worst of all, not only is no one visiting your site, clicking your ads, inquiring about a quote or ordering widgets...

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Apr
3

Common Online Form Mistakes: Are You Making These Critical and Costly Errors?

April 3rd, 2014 by

Online Form MistakesAlthough you’re responsible for creating online forms, you’re also likely a user. And this means you know exactly what it feels like to be asked for buckets of information when filling out what should be a simple form. The form demands your name, address, phone number, date of birth and name of your firstborn...

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Apr
1

Brands with a Sense of Humor: Best April Fool’s Pranks of 2013

April 1st, 2014 by

April Fools’ Day has become to pranks what the Super Bowl is to commercials—an opportunity for companies to have a bit of fun playing off of the humor and absurdities of popular culture. There were a ton of great pranks and jokes in 2013, sometimes at the expense...

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Mar
27

Healthcare Seekers Are Starting Their Search Online…Will They Find you?

March 27th, 2014 by

Are you responsible for leading the marketing strategy for your hospital in 2014? If so, there’s been a shift in how your customers are seeking heath information. This dramatically affects what you should be offering, from a marketing perspective, and how you’re getting in front of your audience.

In fact, over the past year, there’s been an increasing dependence on...

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Mar
21

Google Shopping Campaign

March 21st, 2014 by

In February Google made its Google Shopping Campaign available world-wide.   What is Google Shopping Campaign? It is an alternative, more retail-centric approach to managing your PLAs.  Rather than relying on auto-targets assigned in Merchant Center to group and manage your PLA listings, Google Shopping Campaign allow you to see, group and manage your product listings right in the AdWords interface...

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Mar
19

Bigger Isn’t Always Better: The Advantages of Using a Nimble Agency

March 19th, 2014 by

A few decades ago, marketing channels were limited – but with the explosion of the Internet, social media and digital marketing, the landscape has completely changed. In 2014, marketing teams are expected to spend $135 billion dollars on new digital marketing collateral alone, according to Social Media Today. In addition, revenues...

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