At Rise, we strive for excellence and pride ourselves in delivering remarkable experiences and superior results for our clients. Under the leadership of Jon Morris, Rise has seen inspiring growth. Strong business sense combined with our focus on leveraging data to help brands make smarter marketing investments has helped us to cultivate a rapidly growing...READ MORE
In the past two weeks, I've covered the new weapons in the creative arsenal and effective digital content syndication in parts 1 and 2 of the "Content That Converts" series. Now, in the final segment, we'll take a look at how to benchmark and measure the success of the content you've created and shared.
Content is king when it comes to marketing in the Digital Age, and quality, data-driven content doesn’t necessarily come cheap. As the saying goes, you get what you pay for, and businesses that want to make sure they’re getting just quality copies aren’t alone. Read on for three tips for measuring the success...READ MORE
Last week I introduced the topic of "Content That Converts" in Part 1 on the new creative weaponry in our arsenal. Read on to learn about the next step in successful content marketing: distribution.
The Digital Age has brought with it many conveniences of modern life, including the ability to distribute content on a global scale in a matter of nanoseconds. One problem with speedy distribution, though, is the fact that content expires nearly as fast as it’s shared. The Content Marketing Institute reminds readers that there are ways to make content live longer on the Web...READ MORE
While Google My Business has getting most of the attention lately in the local SEO world, the original local listing, internet yellow pages (IYP), still plays an important role in the local landscape. Even though traffic to IYPs has been on a steady decline for a few years, their influence in local rankings is critical...READ MORE
Last month, I had the opportunity to attend Content Marketing Institute’s Content Marketing World 2014 in Cleveland, Ohio, whose theme was “Beyond Storytelling.” The largest content marketing event on the planet did not disappoint, as I joined 2,600 attendees from over 50 countries. When you attend an event of this size, it’s always a challenge to...READ MORE
Closed-loop marketing offers a business the opportunity to grow sales within its existing customer base. The concept involves gathering information about consumer behaviors before, during and after a purchase, all the way until they return to your site or business, thus “closing-the-loop.” Tracking a customer...READ MORE
I’m a Creative Director and I’ve got a dirty little secret.
For the past two years, I’ve been having an affair, cheating on my usual instinct to develop creative ideas from my gut in favor of something a little more risqué – data-driven creative.
Some creative types might see that as blasphemy...READ MORE
We are proud and excited to say that out of an astounding 552 nominees, Rise Interactive has been selected as one of the Top 100 Finalists still in the running for the 13th annual Chicago Innovation Awards for its Interactive Investment Management (IIM) philosophy...READ MORE
With holiday shopping season right around the corner, it is definitely time to seriously start finalizing the particulars of the campaigns that will be running leading up to an during this essential time for many retailers. As part of your plan, Product Listing Ads (PLA’s) are definitely a must for retailers, because they allow...READ MORE
Annual planning is well underway for many brands and no matter where you are in the development process, these seven key practices should be a big part of your 2015 strategy. Click through below to see the tips aimed at helping you create marketing strategies that will boost your brand's performance in the coming year.READ MORE