Digital marketing managers often suffer from an onslaught of emails from owners/managers of Web sites that want to “trade links”. Simply, another site is willing to put your Web site URL and a short description of your services in exchange for you doing the same on your site. Reciprocal linking, as it’s more formally labeled, was a fairly successful method of building link juice to elevate a Web site’s rankings in natural search results (many years ago). Reciprocal links now have little to no value to Search Engine Optimization efforts and managers have to be more strategic in developing backlinks to their Web site. (more…)

YouTube is the 3^rd most popular Web site on the Internet behind Google and Facebook (from Alexa Top 500 Global Sites). What does that mean? People are regularly uploading, searching for and watching videos on the Web. Here are some essential tips to help you maximize your efforts towards your video content so you too can tap into the millions of people who are turning to videos to gain information.

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In our opinion, understanding why someone would link to you is the first step in a link building strategy.  The main thing that you need to understand is that another company will link to you because it adds value to them.

Some of the ways you can add value to them are: (more…)

The single most important thing you can do to increase natural search rankings is establishing as many high value incoming links to your site as possible through a link building campaign.  Given the fact that search engines measure a site’s popularity by the quantity and quality of links that lead back to the Web site, link building is not only an excellent way to drive traffic but it is a critical factor towards improving search engine ranking. (more…)