Link building is often described as a type of sales, where the product is your site’s content and the currency is links. The best link builders, like the best sales people, are said to possess a competitive drive and “hustle” that keeps them going until an opportunity is secured. And just like in sales, if the product you’re trying to sell (your site) is dated or useless in the eyes of your link opportunities, any link building efforts will waste a great deal of time without much to show for it. (more…)

2011 has not been an easy year for job seekers and while many political hopefuls have plans to improve the dire job market, these changes will take time to take effect.  Many are left without jobs and in many cases, no amount of networking can put employees into a company that can’t afford to hire.  Even those who are employed and are looking to leverage themselves into a better position over time have found themselves struggling to find the right fit for their abilities and qualifications.  So while we wait for our government to sort out this job situation, what can we do? (more…)

Beyond our proprietary tools that we utilize, there are many great tools available for those “do it yourself”- SEO’ers. As an SEO manager, I try out new tools on a daily basis and frequently get asked what my favorites are. While it is hard for me to pick one favorite, I thought I would highlight some of my favorites and how I use them. The key to each of these tools is knowing how to use the information they provide to get a competitive advantage; below are my tips! (more…)

Link building can be hard; link building for big brands can be even harder. Traditionally, link builders are at their best when they can quickly move around the web, reaching out to bloggers and web masters and looking for that perfect opportunity to make a connection. When link building for a big, corporate client however, this freedom disappears. The link builder is restrained by branding restrictions, employees looking to protect their online turf and perhaps a not so web-savvy executive or two. Even with these restrictions, a link builder who knows how to handle the situation can leverage the massive corporate structure and really move the needle. Here are five examples, though there are many more: (more…)

Napoleon Bonaparte stated that “a picture is worth a thousand words.”  It is believed that words can be read, but pictures can be experienced.  Throughout the SEO (Search Engine Optimization) process, many links are obtained in the black and white text-box fashion; however, there is a new sheriff in town: Infographics. (more…)

In the world of SEO, Link building is the path less traveled.  With web analytics, social media, and link building on the online horizon, link building has become an intricate part as it is ever-changing.   The idea behind the concept is improving one’s keyword authority within the Google search engine algorithm and SERP (Search engine results page). (more…)

You’ve done your research, analyzed the architecture of your site, researched high volume, low competition keywords, created fresh new content and fully optimized your site—now for the link building.  It’s the unglamorous side of such an up-and-coming profession. Spending tedious hours with minimal results can be more than frustrating. So, what is important to the new-era link builder? (more…)

Link Building is a very important aspect of Search Engine Optimization.  External links (links on other sites that point to your site) are vital to any SEO efforts, after all it is one big popularity contest. Internal links (links on your site pointing to your own site) are often looked over, even though they also serve an important function. (more…)

I recently read an article through my custom Google News Feed about a company touting a link building service.  The service offered several packages of links that we will call bronze, silver and gold.  Each package had a corresponding number of links (in the hundreds or thousands) and price.   I believe this to be an irresponsible way to market link campaign services for a few key reasons: (more…)

There appears to be a general consensus among SEO’s that the incoming link profile for a website has a significant impact in how the site ranks in the search engine results.  The school of thought alluded to in the title (now outdated, as I will show you) believed that quality was important, but that volume could make up for what you might be lacking in quality.  This might have been true at some point, when search engine technology was a bit more limited, but the landscape has changed entirely.  In terms of relevance to the search query, it’s definitely a positive shift.  However, for Internet marketing managers, link building will now require some additional planning and thought. (more…)