Jul
6

Minute with a Marketer: PetSmart’s Director of Mobile Strategy Talks Personalization

July 6th, 2015 by

This month’s Minute with a Marketer features Anthony Kim, director of mobile strategy for PetSmart, the leading retailer of pet products and services in North America. Kim is responsible for developing the mobile customer experience and app strategy for PetSmart’s associates and consumers.

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Jul
2

The Report Editor Rises: What You Need to Know About Google AdWords’ Latest Tool

July 2nd, 2015 by

SEM advertisers love data. We slice and dice it every day to discover the insights that help us make better decisions about where, when, and how we spend our advertising dollars. And, for the most part, Google AdWords lets us do that. Over the next few months, Google is rolling out its brand new Report Editor in AdWords.

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Jun
17

Inside the Millennial Mind: Our Consumer Focus Group Tells All

June 17th, 2015 by

It's no surprise that millennials are one of the most coveted generations for marketers. Gen Y (defined as those born between 1980 and 1999) represents more than a quarter of the U.S. population and boasts a total annual buying power of $200 billion.

Recently, Rise sat down with a panel of millennials at our Internet Marketing Leadership Series (IMLS) | Media event in Chicago. The panelists spanned from age 21 to 30, and while not a statistically significant sample size, they shared useful insights into how they interact with brands.

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Jun
15

Rise Races for Voices Against Brain Cancer

June 15th, 2015 by

Last month, more than 50 members of Rise Interactive, along with our family and friends, participated in the Voices Against Brain Cancer (VABC) 5K Run/Walk in Chicago’s Lincoln Park.

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Jun
8

Minute with a Marketer: Jordan Glassberg, VP of Digital Marketing and Business Development, TOMS

June 8th, 2015 by

In this month’s Minute with a Marketer, we’re talking with Jordan Glassberg, VP of digital marketing and business development for TOMS, about his role and issues facing the industry.

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Jun
2

Personalization: Connecting at the Moments that Matter

June 2nd, 2015 by

Throughout the past several years, marketers have been using more sophisticated levels of personalization. What was once novel, like adding customers’ names to email subject lines and display ads, is now considered table stakes.

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May
22

Help Rise Be Named the Moxie Awards’ Digital Agency of the Year!

May 22nd, 2015 by

We're honored to be selected as a Moxie Awards finalist for Digital Agency of the Year. Presented by Built In Chicago, the Moxie Awards recognize outstanding companies and individuals in digital. Please take a minute (we promise, it only takes one minute!) to visit the Moxie Awards voting page and vote for Rise Interactive as Digital Agency of the Year. Public voting ends on June 1, and then it will be in the judges' hands!

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May
19

Navigating the Native Advertising Waters

May 19th, 2015 by

As brands put more marketing dollars toward native advertising, many platforms have emerged that enable marketers to show their content at scale. These native advertising platforms serve as middlemen, helping brands reach their target audiences and share content on thousands of websites. With the number of platform options available, it’s important to understand what each offers and determine which have the functionalities and reach to best support your brand’s content marketing goals.

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May
12

Minute with a Marketer: Seth Combs, CMO & Co-founder, Sol Republic

May 12th, 2015 by

This month's featured marketer is Seth Combs, CMO and Co-founder of Sol Republic. Here's what Seth had to say about current industry challenges and Sol Republic's goal for the year.

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May
7

We’ve Expanded! Take a Look Inside Rise’s New Space

May 7th, 2015 by

In April, Rise formally unveiled our expanded office space at 1 S. Wacker Drive in Chicago. We have doubled our footprint in the building we’ve called home since 2012 and now occupy nearly 40,000 square feet. Within the next five years, our 130-person agency plans to fill this space with an additional 250 employees.

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