Marketing financial services has always been difficult, but today, digitization has changed the game entirely. The challenges that financial services face when trying to connect with clients are unique and require creative approaches. This, in large part, is due to the nature of those services; for instance, they differ from tangible goods, like vehicles...READ MORE
Short on cash, busy with work and occupied by the highs of their formative years, college students aren’t exactly the easiest group to attract. For many businesses, though, these young adults compose the bulk of their customer base, but how have they been so successful at captivating the 18- to 30-year-old demographic...READ MORE
Have you ever visited a business and been absolutely swept off your feet? Maybe the salespeople went out of their way to open the door, called you by name, or remembered your usual order. Whatever the case, personalized service leaves a lasting impact that...READ MORE
Though summer’s still in full swing, savvy parents have already started their back-to-school shopping. It’s only the beginning of August, but approximately half of parents have already begun purchasing school supplies, clothes and other products to prepare their young ones for class.READ MORE
It’s no secret: Showing up at the top of Google’s local listings and “map pack” can be more lucrative than first-page organic ranks. In fact, these results display above organic results on mobile devices, and since 56 percent of people on earth now own a...READ MORE
It’s a marketer’s worst nightmare: After spending days—or even weeks—developing the perfect email template and compiling a list of contacts, the messages automatically divert to the “Spam” folder. The unfortunate fact is, Gmail and other popular platforms often label authentic emails as spam, even ones that are...READ MORE
Twitter recently revamped its free analytics data for verified users, Twitter Card publishers and advertisers. The goal is simple: to provide users with the information they need to optimize the benefits they reap from using Twitter...READ MORE
The day concluded with a keynote from Rise’s CEO and Founder, Jon Morris, (@JonBMorris). Morris took us through the value of personalization – delivering better customer experiences and building stronger brand loyalty and lifetime value.
We just wrapped up our July 2014 Internet Marketing Leadership Series in NYC at the sleek Apella event space at Alexandria Center, overlooking the East River.
Rise Interactive hosts the event series, where industry leaders gather to discuss strategies and challenges related to the most critical digital marketing and analytics topics.READ MORE