Google has been living off Caffeine since the middle of last month. On June 8 they launched their new system for indexing content on the Internet. The old system used to index every couple of weeks, but now it is almost indexing in real time. That’s why the name Caffeine was such an appropriate fit.  ”Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before,” Google said in a recent blog posting.

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Well, not exactly. #oilspill is one of the top 10 trending terms on Twitter right now, and thanks to  people behind the Twitter account @BPGlobalPR (among others) it will probably remain there until there is a real solution for the oil currently spewing in the Gulf of Mexico at a rate of 5,000 barrels a day. That account was created just 2 weeks ago, and has already garnered over 121,000 followers (including myself).

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Real-time search has been available on Google since the end of last year, but it wasn’t until today when my colleague in Costa Rica instant messaged me “(5:18:40 PM) just had an earthquake, went running out of the house” that I really used it. Immediately I jumped on Twitter and searched “costa rica earthquake” and here is what I saw: (more…)

The launch of the new Twitter advertising model (launched 4/13/2010) provided a lot of buzz within the Internet marketing community this past week.  As a service to our readers Rise read through many of the blogs and news articles available and has bullet pointed what we believe is the most important information on the topic.  Below you will see an example of the new Twitter Ads (Promoted Tweets) and bullet points on the facts regarding the Twitter ad model.  We also included our thoughts on the latest news to send the Internet marketing industry abuzz. (more…)

For those agencies and marketers with a total focus on ROI, sometimes branding campaigns can be confounding.  How can I measure the effectiveness of my branding campaign to optimize performance?  The answer is something we call a “Brand Metrics Calculator”.  A Brand Metrics Calculator will convert all brand touch points into a common unit, and thus a common financial value.  This way the marketer can determine the effectiveness of multiple brand touch points and shift budget accordingly, as they would say in determining that a paid search campaign generates leads at a lower cost than say a banner campaign.   While this is not by any means an exact science, it allows the marketer to make data-driven decisions on how to invest marketing funds. (more…)

2009 was, by most accounts, a year of severe business challenges and adjustments. Through that however have come significant shifts in business and consumer preferences, practices and technology that will continue to impact marketing trends in 2010. (more…)

A London-based new media marketing agency, has recently announced the launch of proprietary technology that enables marketers to track conversions and manage their advertising campaigns on Facebook. After receiving access to Facebook’s advertising platform, 77Agency worked alongside the social media giant to provide the new offering which adds another layer of value to one of the leading social networking sites. (more…)

After recent back-to-back announcements, Google disclosed plans to incorporate Twitter into their search results and Microsoft unveiled intentions of featuring both Twitter and Facebook in Bing results. Google will be integrating Tweets into their search results while Bing, at least currently, is using a subpage for searching tweets. This will enable Web browsers to view tweets relevant to their queries in the search engines, creating a more robust search experience. (more…)

The Chicago Tribune recently reported on a Chicago landlord that filed suit against a tenant for tweeting one evening about her moldy apartment.

Horizon Reality claims that the tenant’s post, “who said sleeping in a moldy apartment was bad for you? Horizon realty thinks its okay” was “maliciously and wrongfully published” and the tenant allowed “the tweet to be spread throughout the world.” (more…)

You can’t go far without hearing about, encountering or participating in social media. Whether it is blogs, newsletters, forums, user-generated or social bookmarking sites, social media is quickly stealing the marketing limelight. And with Web sites like Facebook, boasting over 200 million active members worldwide, it’s not surprising clients are increasingly interested in, and sometimes consumed with, learning how to incorporate social media into their marketing efforts. While there’s no denying that social media can be incredibly powerful, it’s interesting to compare its effectiveness to other Internet marketing tactics, such as SEO and paid search. (more…)