2009 was, by most accounts, a year of severe business challenges and adjustments. Through that however have come significant shifts in business and consumer preferences, practices and technology that will continue to impact marketing trends in 2010. (more…)

A London-based new media marketing agency, has recently announced the launch of proprietary technology that enables marketers to track conversions and manage their advertising campaigns on Facebook. After receiving access to Facebook’s advertising platform, 77Agency worked alongside the social media giant to provide the new offering which adds another layer of value to one of the leading social networking sites. (more…)

After recent back-to-back announcements, Google disclosed plans to incorporate Twitter into their search results and Microsoft unveiled intentions of featuring both Twitter and Facebook in Bing results. Google will be integrating Tweets into their search results while Bing, at least currently, is using a subpage for searching tweets. This will enable Web browsers to view tweets relevant to their queries in the search engines, creating a more robust search experience. (more…)

The Chicago Tribune recently reported on a Chicago landlord that filed suit against a tenant for tweeting one evening about her moldy apartment.

Horizon Reality claims that the tenant’s post, “who said sleeping in a moldy apartment was bad for you? Horizon realty thinks its okay” was “maliciously and wrongfully published” and the tenant allowed “the tweet to be spread throughout the world.” (more…)

You can’t go far without hearing about, encountering or participating in social media. Whether it is blogs, newsletters, forums, user-generated or social bookmarking sites, social media is quickly stealing the marketing limelight. And with Web sites like Facebook, boasting over 200 million active members worldwide, it’s not surprising clients are increasingly interested in, and sometimes consumed with, learning how to incorporate social media into their marketing efforts. While there’s no denying that social media can be incredibly powerful, it’s interesting to compare its effectiveness to other Internet marketing tactics, such as SEO and paid search. (more…)