May
6

Healthy Ambition: Leading Change in Healthcare Marketing

May 6th, 2015 by

Driving leadership in the shifting health care landscape requires savvy marketing skills and sharply honed industry foresight. Here’s how to get started.

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Apr
27

Six Ways for Healthcare Marketers to Win at Local Advertising

April 27th, 2015 by

So, you’re a healthcare marketer looking to reach a local audience. Where are you going to turn? According to a recent BIA/Kelsey report, if your company is like most healthcare organizations, then you’re planning to spend nearly 90 percent of your local budget in offline channels, leaving little money left for leveraging an expansive range of digital opportunities.

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Apr
14

Is a Lack of Analysis Hindering Your Digital Marketing Success?

April 14th, 2015 by

Recently, I shared my approach for developing a well-thought-out digital marketing strategy. Now, let’s take things a step further and focus on the key considerations for determining where to invest your marketing dollars.

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Apr
13

What Your Paid Search Strategy Can Learn from the Stock Market

April 13th, 2015 by

In the financial world, the faster one can achieve a position in the market, the better potential outcome there is for a return on investment. It is common practice to follow the moving average, which is a lagging indicator based on past prices. So what happens if you look at Google Adwords like a trader would look at the stock market?

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Apr
8

Minute with a Marketer: Julie Booth, Digital Director, Nine West Group

April 8th, 2015 by

Welcome to the first edition of our new monthly series, Minute with a Marketer. In these posts, industry gurus will share insights on the future of digital marketing, their greatest challenges and opportunities, and more. We’re kicking things off with this month’s featured marketer, Julie Booth, digital director of Nine West Group.

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Apr
3

What Does Google’s New Mobile-Friendly Update Mean for Your SEO?

April 3rd, 2015 by

As digital marketers, we all know the importance of Google’s elusive algorithm in our SEO efforts, as well as the fact it’s constantly changing. While some of these changes are minor and don’t have a noticeable impact on digital marketing strategies, others are worth taking the time to understand and address with an appropriate and proactive game plan.

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Mar
17

Changing the Channel from TV to Digital Video

March 17th, 2015 by

Sponsored Digital EntertainmentFrom Forrester to eMarketer and Ad Age to Brandweek, the topic of the day, week, month, and year is digital video. Now, the question brands are asking themselves is, “How can I get in the game?” There are many ways for marketers to...

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Mar
11

Video Optimization Best Practices for YouTube

March 11th, 2015 by

YouTube Upload Optimization

As more and more consumers adopt the “unplugged” lifestyle of consuming their TV and video content via their wireless devices and the internet, brands are scrambling to ramp-up their digital video strategy...

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Mar
9

Take Your Affiliate Marketing Program Off Autopilot

March 9th, 2015 by

Affiliate Autopilot

According to a June 2014 eMarketer report, nearly half of US online retailers name affiliate programs as their most effective customer acquisition channel and believe the channel generates valuable new customers. Because affiliate is performance based, there are tremendous advantages from a budgeting...

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Mar
5

Site Speed is Tripping Up Your Traffic

March 5th, 2015 by

Site Speed

The internet has been buzzing recently about K Neeraj Kayastha’s discovery of red “Slow” labels implemented on select Google Mobile search results.  Barry Schwartz, Search Engine Land’s News Editor, brought attention to Kayastha's insights and explained that this new label is related to how long a site takes to load...

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