Rise Interactive recently joined Rightpoint to present “The Human Customer: B2B’s Great Migration to Customer Experience in Digital.”READ MORE
It can be easy to get caught up in the glamour of a website redesign project. After all, it's the most significant digital expression of your brand. Yet, while it’s important for your website to look good, there are additional factors that contribute to a positive online experience.READ MORE
Last week, more than 3,500 marketers from nearly 50 countries descended upon Cleveland for the Content Marketing Institute’s annual conference, Content Marketing World. A few themes were apparent throughout the entire event: the role of the content marketer is continuing to evolve, more content is being created than ever before, and in order to cut through the noise, it’s vital that we work smarter and be bolder.READ MORE
In this month's edition of Minute with a Marketer, we talk with DIRECTV's Director of Content Strategy and Digital Marketing, Mike Raffensperger. Mike shares how the provider of digital television entertainment services is incorporating personalization into its marketing strategy to deliver consistent customer experiences to more than 37 million customers in the U.S. and Latin America.READ MORE
Risers, friends, clients, and partners gathered for a great time and an even greater cause at our first annual charity night on August 21. We’re thrilled to share that the event helped us raise more than $50,000 for brain cancer research.READ MORE
We’ve been selected as a finalist for the Digital Professional Institute’s “Top Workplace for Digital Talent” Award, and your support would mean a lot us.READ MORE
Last month, Risers headed to the Chicago suburbs to spend a sunny day on the Fox River for a luau-themed annual employee appreciation day.
“Rise Day” is one of our favorite traditions at Rise Interactive, and we look forward to it all year. It’s a time to relax with colleagues, get to know one another outside of work, and enjoy each other’s company.READ MORE
This month, Edward Gold, advertising director at State Farm, is our featured marketer. In his role at one of the top insurers in the U.S., Gold manages all of the organization’s advertising initiatives. Below, Gold shares his marketing goals for 2015 and his thoughts on current industry issues.READ MORE
While most marketers have some idea of which investments are driving sales, it’s difficult to attribute the channel or partner that directly contributed to sales revenue.
Our director of marketing, Brad Messinger, co-presented a webinar with Todd Crawford of Impact Radius on understanding incremental sales and return on advertising spend.READ MORE