You can’t go far without hearing about, encountering or participating in social media. Whether it is blogs, newsletters, forums, user-generated or social bookmarking sites, social media is quickly stealing the marketing limelight. And with Web sites like Facebook, boasting over 200 million active members worldwide, it’s not surprising clients are increasingly interested in, and sometimes consumed with, learning how to incorporate social media into their marketing efforts. While there’s no denying that social media can be incredibly powerful, it’s interesting to compare its effectiveness to other Internet marketing tactics, such as SEO and paid search. (more…)