Jul
18

Big Data, Bigger Answers at IMLS.

July 18th, 2014 by

Internet Marketing Leadership Series

The Internet Marketing Leadership Series (IMLS) is back in New York City next Thursday, Feburary 24th. At IMLS: Mad Men to Math Men Part IV, attendees will learn about personalization and... READ MORE

Jul
8

Ushering in the “Age of the Influencer”

July 8th, 2014 by

InfluencerEverywhere you turn today in the marketing world you’re beaten over the head with the adamant belief that we’re in the “age of the customer.” Marketing leaders argue that brands should tailor experiences to customer needs and advocate 1:1 interactions with consumers on social media and in person. But what do you do when...

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Jul
1

What does the Future Hold for Social Media?

July 1st, 2014 by

Anthony WeinerIn my last post, I blessed you with this riveting exploration of social media’s past. Besides providing an opportunity to take a crack at some low hanging fruit --  Friendster & MySpace -- my meditations led me to draw some key insights from the success and failures of declining social platforms. Let’s take a look at how we’ve been moving forward with those lessons in mind.

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Jun
24

5 User Experience Strategies for Striking a Balance Between Website Personalization and Privacy

June 24th, 2014 by

Privacy and Personalization

It’s no secret that consumers crave a custom experience through site personalization. After all, with so many systems now automated by machines, that personal touch only humans can provide is refreshing once in a while. If you run a website, you may think of its daily visitors as nothing more than anonymous clicks, but...

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Jun
17

4 Content Writing Tips for Going Viral

June 17th, 2014 by

Viral Content

Thanks to digitization, the overall content marketing strategy and landscape has changed immensely over the past two decades. Though many companies can still afford to produce traditional television commercials—a 30-second spot during the Super Bowl can run you about $4 million—producing virtual content has proven to...

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Jun
11

Email Envy: How Marketers Develop Successful Email Campaigns

June 11th, 2014 by

Email EnvyWhether you own a multi-million dollar Internet marketing agency or you distribute weekly newsletters for a nonprofit, when it comes to email blasting, there’s plenty of “inbox competition.” And why wouldn’t there be? After all, email is free, it can...

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Jun
9

What’s Next for Digital Marketing in Retail? (VIDEO)

June 9th, 2014 by

IRCELeading up to the Internet Retailer Conference and Exhibition (IRCE), I sat down with our VP of Digital Strategy Howard Diamond to discuss three components of digital marketing for retailers that he believes will be the most important in the upcoming year...

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Jun
6

The CIA Sends Its First Tweet

June 6th, 2014 by

Although The White House has been tweeting since April 2009 and @NASA since December 2007, The Central Intelligence Agency today gave its voice a digital identity and started tweeting.

The... READ MORE

Jun
6

Infographic: A Positive, Patient-Centered Approach to Healthcare

June 6th, 2014 by

Healthcare Infographic Series with Anthony Cirillo: Part 3

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Jun
5

Will Happy make McDonald’s Smile?

June 5th, 2014 by

Happy, the McDonald's Happy Meal MascotMcDonald’s is putting a face to its Happy Meals in an attempt to bring fun and excitement to kids’ meals. Meet Happy, who will also serve as an ambassador for balanced and wholesome eating. Happy will encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice...

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