Guiding consumers through the eCommerce conversion funnel is no easy task: over the last six months, an average of 76 percent of sales are lost to shopping cart abandonment. With... READ MORE
This week, Google announced it launched support for the schema.org markup for company logos, which will allow a company to specify which image is used as its logo in Google search... READ MORE
When you look at online shopping trends, one of the big changes in consumer behavior is the increased use of comparison shopping engines. Recent research shows that 20 percent of... READ MORE
The IMLS events bring together the industry’s top speakers from all facets of the digital marketing world. Each stop in the series focuses on a different topic such as Search Marketing,... READ MORE
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Rise Interactive’s proprietary paid search tool, FeedPro, has delivered amazing results to clients, including 64% average increase in PPC conversions. Learn how to maximize coverage and... READ MORE
Social media has long been compared to a barbecue gathering: good company, good conversation, and a little something to learn. Starting with the recent wave of pit popularity, a few of... READ MORE
Can the color green have a positive effect in marketing? Over the years, much has been insinuated about the polarizing influence of colors on the human psyche. While some dismiss the... READ MORE
Last month I attended a SEOMOZ webinar by David Minchala entitled ‘Smarter Key Performance Indicators & Data Collection for Better Local SEO’. There were a few main points and ideas from... READ MORE
Trendwatching recently identified the latest and greatest in marketing as the Clean Slate Brand. Today's consumers' insatiable yen for the new and exciting has driven success for emerging... READ MORE
What used to be remembered as a rarely used pound sign or number sign is now known as the popular hashtag. Six years after Twitter user Chris Messina first created the hashtag, it can now... READ MORE
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