Jan
22

3 Ways Brands Can Reach Customers During the Super Bowl

January 22nd, 2015 by

Super Bowl 2015

It’s no secret: The Super Bowl is the most-watched program on American television every single year. An estimated 112 million people tuned in for last year’s game between the Denver Broncos and the Seattle Seahawks, according to the International Business Times. For those who aren’t footballs fans—or whose teams didn’t make it...

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Jan
12

How Can Universities Get a Passing Grade on Their Marketing?

January 12th, 2015 by

Can universities earn a passing grade?It’s no secret that college-bound high-schoolers rely on digital media to find and compare universities. For this reason, it has never been more important for colleges to establish a strong online presence with plenty of digital resources. According to the New York Times, private colleges have had an especially hard time recruiting new students...

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Jan
9

Prioritizing the Patient Experience: 3 Ways Marketing Can Improve the Patient Experience

January 9th, 2015 by

Patient Experience Healthcare is a business, there’s no denying it. Hospitals and clinics need to generate leads and measure conversions just like any other industry. However, due to the personal nature of a doctor-patient relationship, healthcare marketers must approach their craft a little differently...

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Jan
8

Financial Marketing Must Evolve to Boost Growth

January 8th, 2015 by

Financial EvolutionThe technological advancements of the last decade have had far-reaching effects, including the way businesses reach their customers. If brands fail to keep up with the rise of digital channels, growth is going to decline and eventually, cease altogether. The financial industry has made...

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Dec
18

Five Social Media Habits to Leave Behind in 2015

December 18th, 2014 by

Social Habits to Ditch in 2015

If you’re hoping to boost your social presence in 2015, you might want to let some of your 2014 habits go and develop new ones for success in the New Year. Check out these five tips from Rise’s social media team to help you move forward in 2015...

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Dec
8

Is Display Advertising Still a Healthy Form of Marketing?

December 8th, 2014 by
Dec
5

What is Green Monday?

December 5th, 2014 by

Green Monday Savings

A major e-commerce day is coming up, and you might not even know what it is.

Black Friday and Cyber Monday have passed, but there is still another major online shopping day on the horizon. This day, which falls exactly a week after Cyber Monday, is known as “Green Monday.” No, it has nothing to do with healthiness...

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Nov
21

What You Didn’t Know About CTR

November 21st, 2014 by

Mobile Search CTR

It’s common knowledge that where you’re positioned in the search engine has a significant impact on click-through rate (CTR). While we’ve always known that search engine rankings play a role in CTR, a recent study released by seoClarity illustrates exactly how much of an impact. This study breaks down how ranking positions affect CTR for both mobile and desktop search results. With mobile traffic tailing desktop traffic with more than 30% of all internet activity, this study begins to shine light on the mysteries of mobile CTR behavior.

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Nov
10

Brush up on Black Friday and Cyber Monday

November 10th, 2014 by

Black Friday

The two biggest shopping days of the year are right around the corner and it is important for marketers to be prepared. Check out these shopping statistics to know where to focus your preparation efforts for Black Friday and Cyber Monday:
 

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Nov
7

Tech and The City: See What’s Making Chicago Stand Out

November 7th, 2014 by

Top 100 Built in Chicago 2014Silicon Valley isn’t the only place tech firms can thrive. Chicago continues to make a name for itself and two recent events further showcase the city’s chops as a growing and impressive hub of technology and innovation. Coming off of last week’s 13th Annual Chicago Innovation Awards...

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