Google recently announced they are rolling out changes to their keyword match program. For those that might not recall the types of keyword matches, please see our earlier blog, “Keyword Relevancy and the Broad Match Type”. Those advertising in Google AdWords (most of us) now have a new tool to use to optimize paid search campaigns – broad match modifiers. Broad Match Modifiers provide an advertiser with more control over when ads can be seen and this type of control is definitely a good thing. (more…)

We have analyzed some of the top E-Commerce Platforms, and created this matrix to easily see which platforms can be optimized for Search. Their ability to integrate with Google Analytics and Omniture is addressed as well. Take a look before you choose one for your online storefront to ensure you are giving yourself the best opportunity for SEO.

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Google has been living off Caffeine since the middle of last month. On June 8 they launched their new system for indexing content on the Internet. The old system used to index every couple of weeks, but now it is almost indexing in real time. That’s why the name Caffeine was such an appropriate fit.  ”Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before,” Google said in a recent blog posting.

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When you type Chuck Norris into Google and click “I’m Feeling Lucky” the phrase “Google won’t search for Chuck Norris because it knows you don’t find Chuck Norris, he finds you” comes up in a new page that mimics a Google search result page.  (shown below) (more…)

As Internet marketers, our number one objective is to utilize online marketing to boost company revenue by means of increasing sales. If you are like most marketers, you are spending money across a variety of online channels to generate conversions. So, knowing it is our responsibility to generate revenue via these channels, it is also safe to assume that most advertisers know their cost-per-acquisition (CPA) threshold, or how much they are willing to spend in order to have a potential customer submit a form, purchase a product/service, or complete whatever action they have deemed necessary to achieve their objective. After all, knowing this number ensures we can effectively allocate and measure marketing dollars and therefore prove an initiative’s value to company leadership. (more…)

Google Analytics recently announced that they are increasing the amount of conversion goals one can set from four to twenty per account. This is huge news for Web masters as it provides them with more opportunities to set and track conversion goals. If you oversee your Web site’s performance, you know that assigning and measuring goals is vital to optimizing its effectiveness and ensuring that your site is operating at its maximized potential. This new increased functionality allows you to set up and track all of the success metrics that are important to your business. In order to take full advantage of this benefit, there are a few things to keep in mind. (more…)

Many debate the most important element to running a successful business. Some place high importance on profitability, while others view customer retention and quality customer service as having more of an impact.  As CEO of Rise Interactive, it is my belief that while these and many other elements are crucial to running a successful company, the core of operating a successful business lies in trust. While I recognize that this isn’t an earth-shattering concept, if a company is not built upon trust it can quickly unravel. (more…)