Sep
25

Innovation on the Rise in Chicago

September 25th, 2014 by

Vote for RiseWe are proud and excited to say that out of an astounding 552 nominees, Rise Interactive has been selected as one of the Top 100 Finalists still in the running for the 13th annual Chicago Innovation Awards for its Interactive Investment Management (IIM) philosophy...

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Sep
18

Incorporate Product Listing Ads into Holiday Shopping Ad Campaigns

September 18th, 2014 by

Holiday Shopping with Product Listing AdsWith holiday shopping season right around the corner, it is definitely time to seriously start finalizing the particulars of the campaigns that will be running leading up to an during this essential time for many retailers.   As part of your plan, Product Listing Ads (PLA’s) are definitely a must for retailers, because they allow...

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Sep
12

7 Digital Marketing Performance Boosters You Need To Be Investing In For 2015

September 12th, 2014 by

7 Digital Marketing Performance BoostersAnnual planning is well underway for many brands and no matter where you are in the development process, these seven key practices should be a big part of your 2015 strategy.  Click through below to see the tips aimed at helping you create marketing strategies that will boost your brand's performance in the coming year. 

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Sep
11

4 Proven Ways to Gain Followers on Twitter

September 11th, 2014 by

Gathering Twitter Followers

What do Katy Perry, Justin Bieber and Barack Obama all have in common? According to Twitaholic, they all make up the list of the three most popular personalities on Twitter.

Topping the chart at number one is Perry with more than 56 million followers, and Obama falls in third place, after Bieber’s 54 million followers, with nearly 46 million. The ability to potentially access tens of millions of people with just a few simple keystrokes is an advantage of the Digital Age that businesses can’t...

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Aug
29

2 Major Challenges of Financial Services Marketing (and Solutions!)

August 29th, 2014 by

Financial Marketing ChallengesMarketing financial services has always been difficult, but today, digitization has changed the game entirely. The challenges that financial services face when trying to connect with clients are unique and require creative approaches. This, in large part, is due to the nature of those services; for instance, they differ from tangible goods, like vehicles...

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Aug
27

2 Essential B2B Lead-Generation Tactics

August 27th, 2014 by

B2B Lead Generation In the world of B2B marketing, the sales lead is everything. It’s what drives marketers to try different types of rhetoric, experiment with social media and, ultimately, develop new ways to reach potential...

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Aug
22

3 Tips for Marketing to College Students

August 22nd, 2014 by

College StudentsShort on cash, busy with work and occupied by the highs of their formative years, college students aren’t exactly the easiest group to attract. For many businesses, though, these young adults compose the bulk of their customer base, but how have they been so successful at captivating the 18- to 30-year-old demographic...

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Aug
20

3 Benefits of Personalizing Your Marketing Efforts

August 20th, 2014 by

Personalized MarketingHave you ever visited a business and been absolutely swept off your feet? Maybe the salespeople went out of their way to open the door, called you by name, or remembered your usual order. Whatever the case, personalized service leaves a lasting impact that...

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Aug
14

2014 Back-to-School: How to Prepare Your Campaigns

August 14th, 2014 by

Though summer’s still in full swing, savvy parents have already started their back-to-school shopping. It’s only the beginning of August, but approximately half of parents have already begun purchasing school supplies, clothes and other products to prepare their young ones for class.

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Aug
8

3 Local SEO Strategies No Business Should Overlook

August 8th, 2014 by

Local SearchIt’s no secret: Showing up at the top of Google’s local listings and “map pack” can be more lucrative than first-page organic ranks. In fact, these results display above organic results on mobile devices, and since 56 percent of people on earth now own a...

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