Nov
21

What You Didn’t Know About CTR

November 21st, 2014 by

Mobile Search CTR

It’s common knowledge that where you’re positioned in the search engine has a significant impact on click-through rate (CTR). While we’ve always known that search engine rankings play a role in CTR, a recent study released by seoClarity illustrates exactly how much of an impact. This study breaks down how ranking positions affect CTR for both mobile and desktop search results. With mobile traffic tailing desktop traffic with more than 30% of all internet activity, this study begins to shine light on the mysteries of mobile CTR behavior.

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Nov
10

Brush up on Black Friday and Cyber Monday

November 10th, 2014 by

Black Friday

The two biggest shopping days of the year are right around the corner and it is important for marketers to be prepared. Check out these shopping statistics to know where to focus your preparation efforts for Black Friday and Cyber Monday:
 

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Nov
7

Tech and The City: See What’s Making Chicago Stand Out

November 7th, 2014 by

Top 100 Built in Chicago 2014Silicon Valley isn’t the only place tech firms can thrive. Chicago continues to make a name for itself and two recent events further showcase the city’s chops as a growing and impressive hub of technology and innovation. Coming off of last week’s 13th Annual Chicago Innovation Awards...

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Nov
5

Is Display Advertising Still a Healthy Form of Marketing?

November 5th, 2014 by
Oct
29

10 Essential Ingredients For a Content Marketing Strategy That Converts

October 29th, 2014 by

10 Essential Ingredients

80 senior level digital marketers gathered in New York this month for the Internet Marketing Leadership Series Content That Converts event. We took advantage of the great opportunity offered by the gathering to take a glimpse into how these experienced marketers develop their recipe for success. They shared the top 10 ingredients vital for cooking up a content marketing strategy...

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Oct
23

Chicago Makes a Name for Itself at ICIC’s Inner City 100 Awards

October 23rd, 2014 by

ICIC AwardAt Rise, we strive for excellence and pride ourselves in delivering remarkable experiences and superior results for our clients. Under the leadership of Jon Morris, Rise has seen inspiring growth. Strong business sense combined with our focus on leveraging data to help brands make smarter marketing investments has helped us to cultivate a rapidly growing...

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Oct
14

Content that Converts Part 3: Measuring the Success of Data-Driven Content

October 14th, 2014 by

Measuring SuccessIn the past two weeks, I've covered the new weapons in the creative arsenal and effective digital content syndication in parts 1 and 2 of the  "Content That Converts" series. Now, in the final segment, we'll take a look at how to benchmark and measure the success of the content you've created and shared.

Content is king when it comes to marketing in the Digital Age, and quality, data-driven content doesn’t necessarily come cheap. As the saying goes, you get what you pay for, and businesses that want to make sure they’re getting just quality copies aren’t alone. Read on for three tips for measuring the success...

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Oct
10

Content That Converts Part 2: Distributing Digital Content for Maximum Impact

October 10th, 2014 by

Digital Content DistributionLast week I introduced the topic of "Content That Converts" in Part 1 on the new creative weaponry in our arsenal. Read on to learn about the next step in successful content marketing: distribution.

The Digital Age has brought with it many conveniences of modern life, including the ability to distribute content on a global scale in a matter of nanoseconds. One problem with speedy distribution, though, is the fact that content expires nearly as fast as it’s shared. The Content Marketing Institute reminds readers that there are ways to make content live longer on the Web...

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Oct
8

The Continuing Importance of Internet Yellow Pages

October 8th, 2014 by

Yellow PagesWhile Google My Business has getting most of the attention lately in the local SEO world, the original local listing, internet yellow pages (IYP), still plays an important role in the local landscape.  Even though traffic to IYPs has been on a steady decline for a few years, their influence in local rankings is critical...

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Oct
7

Content Marketing World 2014 Beyond Storytelling: 5 Takeaways to Put Into Action

October 7th, 2014 by

Content Marketing WorldLast month, I had the opportunity to attend Content Marketing Institute’s Content Marketing World 2014 in Cleveland, Ohio, whose theme was “Beyond Storytelling.” The largest content marketing event on the planet did not disappoint, as I joined 2,600 attendees from over 50 countries. When you attend an event of this size, it’s always a challenge to...

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