Imagine being surrounded by thousands of Search industry professionals, all focused around one key objective: discovering the latest and greatest tips and techniques to overcome the ever-changing world of Search. This is the reality of attending a Search Engine Strategies Conference. (more…)

For those of you following along the development of the EBook being created to help study for certification in Google Analytics, three new chapters have been posted in the last week.  Currently, the chapters posted include: (more…)

On October 21, 2011, Jon Morris, CEO and founder of Rise Interactive will present a free AMA Webinar entitled SEO: How Understanding Your Analytics Gives You the Edge.

Morris will take you on a deep dive into understanding the key data points that will help you move the needle with your SEO investment. This session will go beyond the basics of search engine optimization and will give actionable items around Prioritization, Content Development and the Analytical data points you should be monitoring. (more…)

Google Analytics standard edition has unveiled a beta of the Real-Time Analytics reporting available in Google Analytics Premium.  As we discussed in our previous blog, Google Analytics Premium will offer real time analytics among other features.  As a prelude for standard edition users, real time analytics is available to a select audience.  An announcement of the offering was made on September 29^th. Having had an opportunity to explore the new features and reports, I am enamored with the well-organized interface and the almost instantaneous updates. (more…)

Beyond our proprietary tools that we utilize, there are many great tools available for those “do it yourself”- SEO’ers. As an SEO manager, I try out new tools on a daily basis and frequently get asked what my favorites are. While it is hard for me to pick one favorite, I thought I would highlight some of my favorites and how I use them. The key to each of these tools is knowing how to use the information they provide to get a competitive advantage; below are my tips! (more…)

In yet another new initiative to overhaul its appearance, functionality and utility to both brands and consumers, Facebook has revealed a new metric: People Talking About.  While the name may not be much to ‘like’ (although it may be changed before its official launch), People Talking About has the potential to change the way companies conduct social media campaigns and the way their fans and consumers interact with them. (more…)

You’d think with a title like that I’d be discounting the impact data and analysis play in the role of marketing operations… actually, it is quite the opposite. Numbers drive everything, but are you equipped to generate, analyze and act upon your data? (more…)

Google Analytics is an excellent way to track and analyze on-site traffic.  However, the UI for Goggle Analytics is not mobile optimized, which presents challenges for those who need to see updates on their mobile device.  The Google Analytics Software Design Kit (SDK) and corresponding Application Programming Interface (API) rectify the issue by allowing developers to create their own Apps.  Thankfully, there are several well-built, fast and intuitive Apps available.  I will focus this blog on the App universe for Android powered devices.  While I am inclined to frugality (some might argue parsimony), this blog will present what, in my estimation, are the best available free and paid Android Apps. (more…)

The advent of Google Analytics 5 in the first quarter of 2011 ushered in several new features that are improvements over the existing Google Analytics package.  We are excited about the update and have chosen to write a summary of the improvements we find the most compelling and valuable. (more…)

Google Analytics (GA) is an amazing tool and my most heavily used Google Product—next to Gmail. The great part about it is that no matter what skill level you have with the product, you will always be able to see the information you need. However, for those who are first starting to use this product, it is important to know the basics in order find the data you want to see. I feel that learning the basics of Google Analytics falls into 3 simple categories: ‘Who’, ‘Where’ and ‘What’ (‘Why’ and ‘When’ are for a later blog).

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