What the Google Panda and Penguin updates mean for digital marketers, explained in one minute:
Goal: to identify sites with questionable SEO tactics.
Targets: low-quality links including unnatural inbound links, a high number of site-wide inbound links, aggressive internal linking, excessive links from low-quality sites, low-quality directory listing and article marketing, keyword stuffing, overuse and exact match of anchor text, and low anchor text diversity.
Signs Your Website Has Been Hit: a page-specific drop in Google’s organic rankings and traffic; top-performing keywords dramatically decline.
Fight Back: build natural links based on content you’ve created and don’t repeat links.
Goal: to improve search engine results.
Targets: low-quality content including lack of content above the fold, thin content, high ad-to-content ratio, poor user experience, high bounce rates, duplicate content, keyword stuffing, overuse and exact match of anchor text, and low anchor text diversity.
Signs Your Website Has Been Hit: a site-wide drop in all organic traffic from Google.
Fight Back: create genuinely useful content for your visitors.