In order for companies to effectively communicate their brand message to their target audience, they must recognize the importance of advertising in the appropriate mediums. Choosing the right medium is essential in being able to effectively reach individuals who potentially could have a need for your product or service. In the past, many of these companies were hesitant in allocating a large portion of their budget towards a relatively “new” medium. One of these seemingly “experimental” mediums which seems be receiving more recognition is mobile. (more…)

When running a banner/display advertising campaign there are often many options as to how the advertiser will pay the publisher or publisher network.  The general options are cost-per-click (CPC), cost-per-thousand impressions (CPM) or cost-per-action (CPA).  In the CPA pricing model the advertiser only pays the publisher if the user completes a pre-determined action.  The action will usually be the purchase of product or the submission of contact information in lead generation campaigns.  If you are running a large banner advertising campaign across two or more publisher networks that receives hundreds of thousands of impressions per day using the CPA model, it is extremely important that you use Ad serving technology. (more…)