This past Wednesday, September 21^st, was the Google@Chicago event at Google’s regional headquarters. Google hosted three “Spark Sessions” which were presented by Ryan Stonehouse, speaking on Social, Brian McDevitt, speaking on Mobile, and John Militello, speaking on Creative. The “Spark Sessions” were followed by hands-on Google product demos. (more…)

In order for companies to effectively communicate their brand message to their target audience, they must recognize the importance of advertising in the appropriate mediums. Choosing the right medium is essential in being able to effectively reach individuals who potentially could have a need for your product or service. In the past, many of these companies were hesitant in allocating a large portion of their budget towards a relatively “new” medium. One of these seemingly “experimental” mediums which seems be receiving more recognition is mobile. (more…)

It seems like every time I log back into Facebook to load a new advertising campaign, they have added another enhancement.   Most recently, I noticed Facebook’s new targeting capabilities.  It is extremely simple to use and helps you as an advertiser pinpoint exactly who you want your ads served to.  This can greatly help your Click through Rate for a particular campaign as well as limit wasted impressions on uninterested Facebookers. (more…)

When running a banner/display advertising campaign there are often many options as to how the advertiser will pay the publisher or publisher network.  The general options are cost-per-click (CPC), cost-per-thousand impressions (CPM) or cost-per-action (CPA).  In the CPA pricing model the advertiser only pays the publisher if the user completes a pre-determined action.  The action will usually be the purchase of product or the submission of contact information in lead generation campaigns.  If you are running a large banner advertising campaign across two or more publisher networks that receives hundreds of thousands of impressions per day using the CPA model, it is extremely important that you use Ad serving technology. (more…)