Posts Tagged ‘Google Instant’

Google Instant: Impact on Paid Search (PPC) Programs

Thursday, September 9th, 2010

Google announced the rollout of Google Instant on Wednesday to a chorus of questions and concerns from various members of the industry. While most concerns focus on the impact of Google Instant on SEO, I want to take some time to discuss the impact of this change on Paid Search (PPC) programs. (more…)

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