As the digital landscape continues to evolve and new trends, technologies and platforms come in and out of vogue, it is important to remember your core focus should be on your established business objectives.

As a marketing leader you are tasked with driving more qualified leads into the funnel, increasing revenue while decreasing ad spend or increasing brand visibility. While the market you play in helps define which objectives rise to the top for you, at the end of the day you need optimal performance. While there are many channels for you, especially in the interactive space, you need to make sure you have a firm grasp of the entire portfolio of options and which ones will provide you with the greatest return. (more…)

Social media is one of the most popular digital marketing discussions today.  Companies and agencies alike are working tirelessly to determine its role in overall marketing strategies and how to quantify their value to the marketing program.  For example, many respected sources have recently stated that social media is ineffective in driving e-commerce.  While social media might not be your biggest revenue driver (or even a significant one), this channel can offer significant branding opportunities that will you’re drive revenue in the long-run.  During the first part of a two-part social media overview, we’ll discuss 3 major considerations anyone diving into social media must consider.  In the follow-up, we’ll discuss measurement and quantifying the impact of social media on your marketing program. (more…)

Emarketer.com recently posted an article that included the below table listing the performance metrics Senior Marketing managers are most interested in per a survey.

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