A mind once stretched by a new idea never regains its original dimensions. –Oliver Wendell Holmes

Google Adwords provides a helpful tool to research keyword ideas called the Google Keyword Tool.  The Keyword Tool is designed to generate ideas for keywords or phrases to be used in advertising campaigns.  Within the AdWords interface, Keyword Tool can be found under the “Reporting and Tools” tab, “Keyword Tool”.  It is a simple, yet effective way to develop keyword lists or expand on existing words. (more…)

When Google Adwords recently served a Rise Interactive paid search ad for the term “michael head internet sales,” we must admit, we were a little frustrated.  The term we were bidding on was “internet advertising company.”  Since we had the bid set for the broad keyword match type, Adwords felt that “michael head internet sales” was relevant. (more…)