Google Insights for Search is a somewhat obscure, but valuable tool to refine search campaigns.  The tool is still in its beta version, but is available to all users.  Google Insights for Search gives users the ability to compare search volume data from the Google engine and syndicated properties across time periods, categories, geographic regions, etc.  The insights provided can be very useful to advertisers looking to research their branded and non-branded terms, related terms, competitors, seasonal trends and geographic segments. Insights may also be helpful when developing benchmarks. (more…)

How to effectively conduct keyword research for SEO (Part I of II)

One of the fundamental building blocks of SEO is keyword research.  Using the wrong keywords can be detrimental to the success of any SEO efforts going forward.  There are real dangers to not taking this task serious, so I will let out some of our secrets in this blog post for free.

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You spend a considerable amount of time writing blog posts on a topic that you are passionate about in hopes that you will one day wake up to see your post on page one of Google’s results.. Congratulations…You’ve tackled the major task that many people can’t- finding a topic they’re passionate about and figuring out what to write. But now what? How do you stand out in the never ending battle for more website traffic.

Here are my “top five Search Engine Optimization tips for blog writers: (more…)

Before everyone gets out their chairs to start a chain of comments, I ask that you notice the question mark at the end of the title. As you’ll see, we’re really just discussing one aspect of the long-tail keyword – competition (and saturation). First, I want to give a quick overview of the historical perspective on the long-tail keyword. Then, I’ll show some interesting data regarding recent trends in paid search (PPC) marketing. Some of this information may truly surprise you! (more…)

Hello Everyone,

We decided to kick off the year with a list of PPC & SEO keyword research tools that we use here at Rise Interactive.  A number of these are old hat but we feel there are a few new tools in the space that may provide you with that extra insight that you’ve been longing for.

Keyword Ideas – Ever had a hard time flushing out additional variations on keywords with high traffic? Below is a list of some tools we use to get ideas for similar keywords. (more…)