Posts Tagged ‘paid search’
Thursday, September 9th, 2010
Google announced the rollout of Google Instant on Wednesday to a chorus of questions and concerns from various member of the industry. While most concerns focus on the impact of Google Instant on SEO, I want to take some time to discuss the impact of this change on Paid Search (PPC) programs. (more…)
Tags: Google Instant, paid search, ppc, search engine marketing Posted in Internet Marketing Strategy, Paid Search (PPC) | No Comments »
Friday, September 3rd, 2010
While setting up a recent Paid Search (PPC) campaign, the client asked, “Why should we spend money on branded terms? We’re already in the top positions in natural search.” This is a common question, especially for site owners that have spent considerable resources in SEO. Many companies believe that if they’re number 1 in the natural search listings (through SEO efforts), their work is done. There are three reasons we’ll discuss why almost every company should include branded keywords in their PPC campaigns. (more…)
Tags: paid search, ppc Posted in Internet Marketing Strategy, Paid Search (PPC) | No Comments »
Friday, August 27th, 2010
A national chain of hotels came to us asking for advice on how to improve their PPC program. When we took a look, we almost immediately discovered a serious flaw: they had poured a significant amount of money into their PPC campaign without ever stopping to seriously consider where most of their visitors were coming from. Had they been utilizing Advanced Segments, a tool that was added to Google Analytics within the last several years, they would have found this information extremely easy to obtain and could have targeted their advertising to the areas with the highest chance of success. (more…)
Tags: paid search, sem, seo, Web Analytics Posted in Web Analytics | 1 Comment »
Tuesday, November 24th, 2009
For years, MSN adCenter tracking has been a bane to my existence. A large portion of that has been due to the gross inaccuracy of the numbers (somewhat improved with their spring update). And a larger portion has been due to the fact that, even when we ignore the inaccuracy, we still have to deal with the fact that a very key metric is missing. Really MSN, you want us to run an eComm campaign without being able to report revenue? (more…)
Tags: msn adcenter, paid search, ppc, Web Analytics Posted in Paid Search (PPC), Web Analytics | No Comments »
Monday, October 12th, 2009
When Google Adwords recently served a Rise Interactive paid search ad for the term “michael head internet sales,” we must admit, we were a little frustrated. The term we were bidding on was “internet advertising company.” Since we had the bid set for the broad keyword match type, Adwords felt that “michael head internet sales” was relevant. (more…)
Tags: Adwords, Keyword Match Types, paid search, ppc Posted in Paid Search (PPC), Rise Interactive | 3 Comments »
Wednesday, March 18th, 2009
The best way to explain search engine marketing is with an example. Imagine that you sell cell phones and that a prospective customer is searching on a major search engine such as Google for the phrase “free cell phone”. That prospect will probably see a page like this:

(more…)
Tags: natural search, organic search, paid search, ppc, search engine marketing, sem, seo Posted in Paid Search (PPC), SEM Tutorial, Search Engine Optimization (SEO) | 2 Comments »
Friday, January 23rd, 2009
Hello Everyone,
We decided to kick off the year with a list of PPC & SEO keyword research tools that we use here at Rise Interactive. A number of these are old hat but we feel there are a few new tools in the space that may provide you with that extra insight that you’ve been longing for.
Keyword Ideas – Ever had a hard time flushing out additional variations on keywords with high traffic? Below is a list of some tools we use to get ideas for similar keywords. (more…)
Tags: keyword research, paid search, ppc, seo Posted in Paid Search (PPC), Search Engine Optimization (SEO) | 10 Comments »
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