Digital marketing managers often suffer from an onslaught of emails from owners/managers of Web sites that want to “trade links”. Simply, another site is willing to put your website URL and a short description of your services in exchange for you doing the same on your site. Reciprocal linking, as it’s more formally labeled, was a fairly successful method of building link juice to elevate a website’s rankings in natural search results (many years ago). Reciprocal links now have little to no value to Search Engine Optimization efforts and managers have to be more strategic in developing backlinks to their website. (more…)