Google announced the rollout of Google Instant on Wednesday to a chorus of questions and concerns from various member of the industry. While most concerns focus on the impact of Google Instant on SEO, I want to take some time to discuss the impact of this change on Paid Search (PPC) programs. (more…)

The best way to explain search engine marketing is with an example. Imagine that you sell cell phones and that a prospective customer is searching on a major search engine such as Google for the phrase “free cell phone”. That prospect will probably see a page like this:

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