The topic of mobile SEO vs. desktop SEO is one that is highly debated.  There are many leaders in SEO that believe the optimization process is the same and others that believe that they are vastly different.  I have read a few articles on these positions and have discovered a few observations that hold some truth.
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Napoleon Bonaparte stated that “a picture is worth a thousand words.”  It is believed that words can be read, but pictures can be experienced.  Throughout the SEO (Search Engine Optimization) process, many links are obtained in the black and white text-box fashion; however, there is a new sheriff in town: Infographics. (more…)

In the world of SEO, Link building is the path less traveled.  With web analytics, social media, and link building on the online horizon, link building has become an intricate part as it is ever-changing.   The idea behind the concept is improving one’s keyword authority within the Google search engine algorithm and SERP (Search engine results page). (more…)

You’ve done your research, analyzed the architecture of your site, researched high volume, low competition keywords, created fresh new content and fully optimized your site—now for the link building.  It’s the unglamorous side of such an up-and-coming profession. Spending tedious hours with minimal results can be more than frustrating. So, what is important to the new-era link builder? (more…)

Recently, The International Corporation for Assigned Names made one of the largest changes to The Internet Domain Name System. This new update allows domains, which formerly had to end with specific extensions after the “dot”, to create their own extension after the “dot”. For example, www.riseinteractive.com now has the ability to purchase www.riseinteractive.interactivemarketing (replacing the com with our word of choice). (more…)

Link Building is a very important aspect of Search Engine Optimization.  External links (links on other sites that point to your site) are vital to any SEO efforts, after all it is one big popularity contest. Internal links (links on your site pointing to your own site) are often looked over, even though they also serve an important function. (more…)

How to effectively conduct keyword research for SEO (Part I of II)

One of the fundamental building blocks of SEO is keyword research.  Using the wrong keywords can be detrimental to the success of any SEO efforts going forward.  There are real dangers to not taking this task serious, so I will let out some of our secrets in this blog post for free.

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One of the most important decisions to make once you’ve decided to launch a new website is what domain name to buy.  There are a lot of websites out there to assist you in finding the perfect domain name for your new site. A couple of the easiest sites that we have found for checking available domain names are whois.net and ajaxwhois.com.  (more…)

You spend a considerable amount of time writing blog posts on a topic that you are passionate about in hopes that you will one day wake up to see your post on page one of Google’s results.. Congratulations…You’ve tackled the major task that many people can’t- finding a topic they’re passionate about and figuring out what to write. But now what? How do you stand out in the never ending battle for more website traffic.

Here are my “top five Search Engine Optimization tips for blog writers: (more…)

For those of you that might not be aware, Blekko is a search engine that launched in July 2010, with the goal of providing a unique method for clearing through the clutter of search engine result pages to find the information you need – slashtags.  This syntax allows users to filter as part of their initial query.  For example; per the Blekko site demo video a search for “global warming” will return results about global warming in general ranked by relevance (ostensibly in the same manner Google or Bing would return results), whereas a search for “global warming /conservative” will only yield results from sites with a conservative point of view.

In addition to providing a new method for search, Blekko also introduced some SEO tools that were well received by the Internet marketing industry.  Today, we’ll focus on using two of these tools to provide actionable insight for your program.  Specifically, we’ll discuss how to use this information to develop a plan for surpassing unusually “sticky” listings above your own. (more…)