Mar
27

Healthcare Seekers Are Starting Their Search Online…Will They Find you?

March 27th, 2014 by

Are you responsible for leading the marketing strategy for your hospital in 2014? If so, there’s been a shift in how your customers are seeking heath information. This dramatically affects what you should be offering, from a marketing perspective, and how you’re getting in front of your audience.

In fact, over the past year, there’s been an increasing dependence on...

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Oct
9

Running Your Digital Strategy like an NCAA Football Team

October 9th, 2013 by

Deciding on a cohesive digital strategy can be quite confusing, and it can be easy to overlook the importance of one segment. However, it is vital to use multiple channels together... READ MORE

Oct
3

One-Minute Explanation of the Google Hummingbird Search Algorithm Update

October 3rd, 2013 by

Google Hummingbird

Google announced its Hummingbird Search Algorithm Update on September 26th. Here are the details, explained in one minute:

 

Hummingbird is the new search algorithm that Google... READ MORE

Jun
24

How Google Conversational Search Can Change Search Marketing

June 24th, 2013 by

Google Conversational Search Microphone

People have been speaking to—or yelling at—their computers for years, but thanks to the rise of voice recognition technology, search marketing is about to join the conversation. At... READ MORE

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