SEM advertisers love data. We slice and dice it every day to discover the insights that help us make better decisions about where, when, and how we spend our advertising dollars. And, for the most part, Google AdWords lets us do that. Over the next few months, Google is rolling out its brand new Report Editor in AdWords.READ MORE
In the financial world, the faster one can achieve a position in the market, the better potential outcome there is for a return on investment. It is common practice to follow the moving average, which is a lagging indicator based on past prices. So what happens if you look at Google Adwords like a trader would look at the stock market?READ MORE
Are you responsible for leading the marketing strategy for your hospital in 2014? If so, there’s been a shift in how your customers are seeking heath information. This dramatically affects what you should be offering, from a marketing perspective, and how you’re getting in front of your audience.
In fact, over the past year, there’s been an increasing dependence on...READ MORE
Deciding on a cohesive digital strategy can be quite confusing, and it can be easy to overlook the importance of one segment. However, it is vital to use multiple channels together... READ MORE
Google announced its Hummingbird Search Algorithm Update on September 26th. Here are the details, explained in one minute:
Hummingbird is the new search algorithm that Google... READ MORE
People have been speaking to—or yelling at—their computers for years, but thanks to the rise of voice recognition technology, search marketing is about to join the conversation. At... READ MORE