Are you responsible for leading the marketing strategy for your hospital in 2014? If so, there’s been a shift in how your customers are seeking heath information. This dramatically affects what you should be offering, from a marketing perspective, and how you’re getting in front of your audience.
In fact, over the past year, there’s been an increasing dependence on...READ MORE
Deciding on a cohesive digital strategy can be quite confusing, and it can be easy to overlook the importance of one segment. However, it is vital to use multiple channels together... READ MORE
Google announced its Hummingbird Search Algorithm Update on September 26th. Here are the details, explained in one minute:
Hummingbird is the new search algorithm that Google... READ MORE
People have been speaking to—or yelling at—their computers for years, but thanks to the rise of voice recognition technology, search marketing is about to join the conversation. At... READ MORE