The Report Editor Rises: What You Need to Know About Google AdWords’ Latest Tool

July 2nd, 2015 by

SEM advertisers love data. We slice and dice it every day to discover the insights that help us make better decisions about where, when, and how we spend our advertising dollars. And, for the most part, Google AdWords lets us do that. Over the next few months, Google is rolling out its brand new Report Editor in AdWords.


What Your Paid Search Strategy Can Learn from the Stock Market

April 13th, 2015 by

In the financial world, the faster one can achieve a position in the market, the better potential outcome there is for a return on investment. It is common practice to follow the moving average, which is a lagging indicator based on past prices. So what happens if you look at Google Adwords like a trader would look at the stock market?


Healthcare Seekers Are Starting Their Search Online…Will They Find you?

March 27th, 2014 by

Are you responsible for leading the marketing strategy for your hospital in 2014? If so, there’s been a shift in how your customers are seeking heath information. This dramatically affects what you should be offering, from a marketing perspective, and how you’re getting in front of your audience.

In fact, over the past year, there’s been an increasing dependence on...


Running Your Digital Strategy like an NCAA Football Team

October 9th, 2013 by

Deciding on a cohesive digital strategy can be quite confusing, and it can be easy to overlook the importance of one segment. However, it is vital to use multiple channels together... READ MORE

One-Minute Explanation of the Google Hummingbird Search Algorithm Update

October 3rd, 2013 by

Google Hummingbird

Google announced its Hummingbird Search Algorithm Update on September 26th. Here are the details, explained in one minute:


Hummingbird is the new search algorithm that Google... READ MORE

How Google Conversational Search Can Change Search Marketing

June 24th, 2013 by

Google Conversational Search Microphone

People have been speaking to—or yelling at—their computers for years, but thanks to the rise of voice recognition technology, search marketing is about to join the conversation. At... READ MORE