It’s no secret: Showing up at the top of Google’s local listings and “map pack” can be more lucrative than first-page organic ranks. In fact, these results display above organic results on mobile devices, and since 56 percent of people on earth now own a...READ MORE
Are you responsible for leading the marketing strategy for your hospital in 2014? If so, there’s been a shift in how your customers are seeking heath information. This dramatically affects what you should be offering, from a marketing perspective, and how you’re getting in front of your audience.
In fact, over the past year, there’s been an increasing dependence on...READ MORE
Deciding on a cohesive digital strategy can be quite confusing, and it can be easy to overlook the importance of one segment. However, it is vital to use multiple channels together... READ MORE
Google announced its Hummingbird Search Algorithm Update on September 26th. Here are the details, explained in one minute:
Hummingbird is the new search algorithm that Google... READ MORE
Creating a successful online presence in order to gain new customers and increase sales isn’t a one-stop shop anymore. In fact, it never really was, and now that the Internet has... READ MORE
People have been speaking to—or yelling at—their computers for years, but thanks to the rise of voice recognition technology, search marketing is about to join the conversation. At... READ MORE