What Does Google’s New Mobile-Friendly Update Mean for Your SEO?

April 3rd, 2015 by

As digital marketers, we all know the importance of Google’s elusive algorithm in our SEO efforts, as well as the fact it’s constantly changing. While some of these changes are minor and don’t have a noticeable impact on digital marketing strategies, others are worth taking the time to understand and address with an appropriate and proactive game plan.


3 Local SEO Strategies No Business Should Overlook

August 8th, 2014 by

Local SearchIt’s no secret: Showing up at the top of Google’s local listings and “map pack” can be more lucrative than first-page organic ranks. In fact, these results display above organic results on mobile devices, and since 56 percent of people on earth now own a...


Healthcare Seekers Are Starting Their Search Online…Will They Find you?

March 27th, 2014 by

Are you responsible for leading the marketing strategy for your hospital in 2014? If so, there’s been a shift in how your customers are seeking heath information. This dramatically affects what you should be offering, from a marketing perspective, and how you’re getting in front of your audience.

In fact, over the past year, there’s been an increasing dependence on...


Running Your Digital Strategy like an NCAA Football Team

October 9th, 2013 by

Deciding on a cohesive digital strategy can be quite confusing, and it can be easy to overlook the importance of one segment. However, it is vital to use multiple channels together... READ MORE


One-Minute Explanation of the Google Hummingbird Search Algorithm Update

October 3rd, 2013 by

Google Hummingbird

Google announced its Hummingbird Search Algorithm Update on September 26th. Here are the details, explained in one minute:


Hummingbird is the new search algorithm that Google... READ MORE


Top 5 Ways to Maximize Customer Acquisition and Increase Revenue Online

June 28th, 2013 by

ecommerce shopping cart

Creating a successful online presence in order to gain new customers and increase sales isn’t a one-stop shop anymore. In fact, it never really was, and now that the Internet has... READ MORE


How Google Conversational Search Can Change Search Marketing

June 24th, 2013 by

Google Conversational Search Microphone

People have been speaking to—or yelling at—their computers for years, but thanks to the rise of voice recognition technology, search marketing is about to join the conversation. At... READ MORE