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Digital Strategy Launch/IIM

RETURNS OVER 130% OF TARGET: CACHE

Prior to hiring Rise Interactive, Caché had a limited digital strategy with regards to eCommerce. They came to Rise looking to launch their first venture into a detailed multi-channel online campaign. To start Rise developed a three month test period for Paid Search, Display Marketing and SEO as part of it’s Interactive Investment portfolio strategy. To analyze the results Rise provided robust, customized cross-channel reporting for Caché’s eCommerce campaigns. Download the full PDF.

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FROM OUR BLOG

Showrooming: The Good, The Bad, and How Digital Marketers can Use It to Their Advantage

While standing in your store, a customer is thinking about purchasing your product. However, before making the final decision, they decide to take one last step: do a bit more research on their smartphone. In seconds, they can view dozens of product reviews and competitor pricing, some of which is...

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FROM OUR BLOG

What’s Next for Digital Marketing in Retail? (VIDEO)

Leading up to the Internet Retailer Conference and Exhibition (IRCE), I sat down with our VP of Digital Strategy Howard Diamond to discuss three components of digital marketing for retailers that he believes will be the most important in the upcoming year.

 

Key Takeaways

  1. Getting a better...

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FROM OUR BLOG

Content That Converts Part 2: Distributing Digital Content for Maximum Impact

Digital Content DistributionLast week I introduced the topic of "Content That Converts" in Part 1 on the new creative weaponry in our arsenal. Read on to learn about the next step in successful content marketing: distribution.

The Digital Age has brought with it many conveniences of modern life, including the ability to...

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SOLUTIONS

Social Media Services

Social Media Results


Return on Social Media Services

  • Support brand goals by building and engaging a relevant social community
  • Develop deeper relationships with customers to increase trust, loyalty, and retention 
  • Improve reach, efficiency, and impact through integration of organic and paid strategies

 

Why Rise

Today, social media marketing needs to do more than build awareness – it must engage customers at all points of...

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FROM OUR BLOG

Differentiation Through Information: How to Creatively Use Consumer Data

When Kellogg’s Pop Tarts marketing team began looking for artists to headline its Crazy Good Summer concert series this year, it didn’t refer to the latest Billboard 200 chart or solicit suggestions from friends on Facebook. Instead, the brand partnered with concert ticket seller Live Nation (which...

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SOLUTIONS

Testing & Optimization

 

Return on Testing & Conversion Rate Optimization

  • Equip marketing teams to act on facts, rather than intuition, buzzwords or hunches
  • Ensure that all content delivers an optimal user experience 
  • Identify areas for improvement by implementing A/B or multivariate testing
  • Increase conversion rates through actionable insights

 

Why Rise

Rise is laser-focused on statistically relevant results and...

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SOLUTIONS

Digital Media & Advanced Analytics Agency

Rise Interactive is a digital marketing agency specializing in digital media and advanced analytics.  The agency is a strategic partner helping marketing leaders allocate budgets most efficiently and create more relevant experiences for their customers.

Rise has accomplished its growth by taking a data-driven approach to marketing, maintaining a razor-sharp focus on client performance, and reinvesting the profits back into the business.  It...

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FROM OUR BLOG

How Can Universities Get a Passing Grade on Their Marketing?

Can universities earn a passing grade?It’s no secret that college-bound high-schoolers rely on digital media to find and compare universities. For this reason, it has never been more important for colleges to establish a strong online presence with plenty of digital resources.

According to the New York Times, private colleges have had...

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FROM OUR BLOG

Is Display Advertising Still a Healthy Form of Marketing?

There is a lot of industry chatter around the impact of display advertising. Does display advertising work? Are consumers impacted even if they don’t click on ads? Is there value in view—through conversions? We decided to run a test to find out. Click through below to see what we learned:

 

 

...

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FROM OUR BLOG

Brush up on Black Friday and Cyber Monday

The two biggest shopping days of the year are right around the corner and it is important for marketers to be prepared. Check out these shopping statistics to know where to focus your preparation efforts for Black Friday and Cyber Monday:
 

Black FridayBlack Friday

  • $12.3...

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RISE SOCIAL MEDIA
RISE SOCIAL MEDIA

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Rise Interactive
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