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SEO

NorthShore University HealthSystem

NorthShore University HealthSystem wanted to secure 1st page real estate in Google search results in the keyword-competitive healthcare market. Rise Interactive's SEO Quick Win strategy identified areas on NorthShore's site where quick content, design, and meta data changes resulted in 1st page positioning and increased traffic and leads. View the complete Case Study.

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FROM OUR BLOG

One Minute Explanation of Google’s Panda & Penguin Updates for Digital Marketers

What the Google Panda and Penguin updates mean for digital marketers, explained in one minute:

Google Panda and Penguin Updates

PENGUIN

Goal: to identify sites with questionable SEO tactics.

Targets: low-quality links including unnatural inbound links, a high number of site-wide inbound links, aggressive internal...

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SOLUTIONS

Digital Display Advertising

Display & Banner Advertising

Rise Interactive develops and executes digital display advertising campaigns that deliver awareness, traffic and conversions. Whether your objective is to generate leads, sell product or drive brand engagement, the Rise team of online media specialists can help accomplish your goals.  We take an agnostic buying approach, meaning we can purchase directly from publishers, networks, or leverage our real-time bidding...

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FROM OUR BLOG

Expand Display Ads to Capture More Holiday Shoppers

The holiday season means big business for retailers, and this year looks to be cheerier than last. The National Retail Federation (NRF) projects holiday sales will increase 4.1 percent this year to a staggering $586.1 billion and the NRF’s Shop.org projects online holiday sales will increase 12...

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FROM OUR BLOG

One-Minute Explanation of Google’s Panda 4.0

Panda 4.0Panda 4.0

On May 20th, Matt Cutts announced on Twitter that Google was rolling out Panda 4.0.  Although Panda generally has rolling-updates on a monthly basis, this is a major update and Google is officially calling it Panda 4.0. The job of Panda is to filter out sites with bad or “thin” content....

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FROM OUR BLOG

Top 5 Ways to Maximize Customer Acquisition and Increase Revenue Online

ecommerce shopping cart

Creating a successful online presence in order to gain new customers and increase sales isn’t a one-stop shop anymore. In fact, it never really was, and now that the Internet has opened up so many channels for social media, search engine marketing, SEO strategies and a variety of other realms...

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FROM OUR BLOG

Infographic: Transforming the Patient Experience

 

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FROM OUR BLOG

Digital Shelf Domination

Digital Shelf SpaceYou walk into a local grocery store and decide it is time to restock your favorite cereal selections. Popular brand names are in your face as you stroll down the aisle – Frosted Flakes, Apple Jacks, Rice Krispies. Did this happen on accident? Were these brands randomly grouped together and...

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FROM OUR BLOG

The Path to Pants: A Story of Attribution

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FROM OUR BLOG

Digital Marketing Daydream: Cali Style

The Rise Team has been hard at work preparing for a visit to The Golden State for the Search Engine Strategies(SES) Expo and Forrester's Forum. With so much anticipation in the air, we couldn't help but let our minds drift off to wander those sunny California beaches. Even while daydreaming we...

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FROM OUR BLOG

Brands with a Sense of Humor: Best April Fool’s Pranks of 2013

April Fools’ Day has become to pranks what the Super Bowl is to commercials—an opportunity for companies to have a bit of fun playing off of the humor and absurdities of popular culture. There were a ton of great pranks and jokes in 2013, sometimes at the expense of people who might not have been...

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