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Trading Desk/Display

326% INCREASE IN CLICK RATE: TOMY

TOMY was looking to find a way to decrease its cost-per-click for a Display Marketing campaign driving traffic to a third party site, while at the same time looking to improve click thru-rate. TOMY switched its campaign from traditional display networks to Rise Interactive’s Trading Desk and immediately achieved the following versus running on traditional networks: Click rate increased 326%; Cost-per-click decreased 74%. Download the full PDF.

 

LOWER COST AND INCREASED RETURNS: NORTHSHORE UNIVERSITY HEALTHSYSTEM

NorthShore University HealthSystem (NorthShore) was looking for a partner to help it achieve its goal of driving more relevant traffic to its website through Display Marketing efforts. By switching from its current partner to Rise Interactive and the Trading Desk platform, NorthShore was able to see measurable results almost immediately that exceeded its expectations. Download the full PDF Case Study.

 

INCREASING CONVERSIONS WHILE LOWERING COSTS: ALLSTATE MOTOR CLUB

Allstate Motor Club had been running ads across traditional display networks and reached a point where it was unable to scale the amount of conversions it was achieving, a conversion for Allstate Motor Club equals a new member signing up for services. While still seeing a decent conversion number each month, the campaigns had plateaued and they needed to find a way to increase these conversions with display. Download the full PDF Case Study.

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SOLUTIONS

Attribution

 

Return on Attribution

  • Measure interactions along the customer journey
  • Compare performance across marketing channels 
  • Assign credit to the marketing tactics influencing conversion

 

Why Rise

Rise’s industry-leading analytics experts help marketers answer the most burning question in advertising — what touch points are truly impacting customer buying decisions? Going beyond what was previously possible...

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Facebook Marketplace vs. Exchange Ads: 3 Important Differences

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Digital Marketing Daydream: I Love NY

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Get Your Brand Drafted by the Fantasy Football Demographic

Fantasy Football, two words long-synonymous with backyard barbecues, men entrenched on couches, and countless bowls of half-eaten chips and dip, has quickly become a money-making bullseye for digital marketers. But what’s changed? Why should marketers pay attention to Fantasy Football? Here are...

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The Future of Ebooks

ebooksAt the Financial Times Digital Media Conference this April, Richard Waters explained that three or four years ago, ebooks were simply seen as a “cute little backwater.” In terms of sales, Waters was right—in 2008,ebooks comprised only 1 percent of all trade publishing revenue, and even faced a...

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SOLUTIONS

Analytics

 

Return on Analytics Services

  • Answer critical business questions
  • Take the ambiguity out of decision making
  • Gain insight to improve the customer experience and optimize for conversions
  • Differentiate strategy and outrun the competition
  • Better understand the customer journey and which marketing tactics influence buying decisions
  • Guide smarter investment decisions through visibility into marketing...

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SOLUTIONS

Interactive Investment Management (IIM)

Rise Interactive Investment Management

In the not so distant past, marketers were making multi-million dollar decisions based on gut instinct.  There was a time when marketers’ responsibilities ended at creating engaging, compelling pieces of output. The old adage that “marketers knew that 50% of their marketing budget was working, but didn’t know which 50%,” actually was acceptable. As savvy,...

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Brush up on Black Friday and Cyber Monday

The two biggest shopping days of the year are right around the corner and it is important for marketers to be prepared. Check out these shopping statistics to know where to focus your preparation efforts for Black Friday and Cyber Monday:
 

Black FridayBlack Friday

  • $12.3...

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Why Knowing Your Customer’s Profile Is Always The Right Thing To Do For Your Brand

Consumer on a LaptopAdvertising legend Bill Bernbach once said, “It is insight into human nature that is the key to the communicator’s skill.”

So why, then, do only 20 percent of marketers truly know their customers? According to a recent report from Yesmail Interactive & Gleanster, 80 percent of companies rely...

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The 411 on Marketing Automation & Email Marketing Service Providers

Email MarketingMarketing automation platforms and email marketing service providers are a requirement for many successful digital marketers — the question is, which software is the right match? Rise Interactive thoroughly investigates five of the top options, so read on and determine which works best for your...

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