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Trading Desk/Display

326% INCREASE IN CLICK RATE: TOMY

TOMY was looking to find a way to decrease its cost-per-click for a Display Marketing campaign driving traffic to a third party site, while at the same time looking to improve click thru-rate. TOMY switched its campaign from traditional display networks to Rise Interactive’s Trading Desk and immediately achieved the following versus running on traditional networks: Click rate increased 326%; Cost-per-click decreased 74%. Download the full PDF.

 

LOWER COST AND INCREASED RETURNS: NORTHSHORE UNIVERSITY HEALTHSYSTEM

NorthShore University HealthSystem (NorthShore) was looking for a partner to help it achieve its goal of driving more relevant traffic to its website through Display Marketing efforts. By switching from its current partner to Rise Interactive and the Trading Desk platform, NorthShore was able to see measurable results almost immediately that exceeded its expectations. Download the full PDF Case Study.

 

INCREASING CONVERSIONS WHILE LOWERING COSTS: ALLSTATE MOTOR CLUB

Allstate Motor Club had been running ads across traditional display networks and reached a point where it was unable to scale the amount of conversions it was achieving, a conversion for Allstate Motor Club equals a new member signing up for services. While still seeing a decent conversion number each month, the campaigns had plateaued and they needed to find a way to increase these conversions with display. Download the full PDF Case Study.

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At Rise, our data-driven approach is fundamental to all practices, including the creative process. Our team is just as comfortable in Excel as they are in Creative Suite, with a laser focus on using information to inform design. The goal is to develop marketing creative that is relevant, compelling, and measureable – shifting the focus from pretty pictures to dynamic and personalized experiences for customers.

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