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Trading Desk/Display

326% INCREASE IN CLICK RATE: TOMY

TOMY was looking to find a way to decrease its cost-per-click for a Display Marketing campaign driving traffic to a third party site, while at the same time looking to improve click thru-rate. TOMY switched its campaign from traditional display networks to Rise Interactive’s Trading Desk and immediately achieved the following versus running on traditional networks: Click rate increased 326%; Cost-per-click decreased 74%. Download the full PDF.

 

LOWER COST AND INCREASED RETURNS: NORTHSHORE UNIVERSITY HEALTHSYSTEM

NorthShore University HealthSystem (NorthShore) was looking for a partner to help it achieve its goal of driving more relevant traffic to its website through Display Marketing efforts. By switching from its current partner to Rise Interactive and the Trading Desk platform, NorthShore was able to see measurable results almost immediately that exceeded its expectations. Download the full PDF Case Study.

 

INCREASING CONVERSIONS WHILE LOWERING COSTS: ALLSTATE MOTOR CLUB

Allstate Motor Club had been running ads across traditional display networks and reached a point where it was unable to scale the amount of conversions it was achieving, a conversion for Allstate Motor Club equals a new member signing up for services. While still seeing a decent conversion number each month, the campaigns had plateaued and they needed to find a way to increase these conversions with display. Download the full PDF Case Study.

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FROM OUR BLOG

Incorporate Product Listing Ads into Holiday Shopping Ad Campaigns

With holiday shopping season right around the corner, it is definitely time to seriously start finalizing the particulars of the campaigns that will be running leading up to an during this essential time for many retailers.   As part of your plan, Product Listing Ads (PLA’s) are definitely a must...

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Display Advertising Services

 

Return on Display Advertising

  • Create significant and scalable reach
  • Drive qualified visitors back to your site
  • Deliver targeted, personalized messages to consumers

 

Why Rise

At Rise, we believe Display Advertising should do more than rack up impressions – it must deliver targeted messages to highly qualified consumers.

Rise’s analytical foundation provides meaningful insights that enable us to...

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FROM OUR BLOG

Social Marketing Savants: What Your Brand Can Learn From Justin Bieber, the Boy King of Twitter

Justin BieberThe fact that Justin Bieber has more Twitter followers than your brand surprises absolutely no one at this point. He’s got a great voice, “pretty hair”, and caters to a fan base so diehard they’ve been known to riot at the slightest provocation or promise of a mall appearance. Obviously not...

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FROM OUR BLOG

4 Proven Ways to Gain Followers on Twitter

Gathering Twitter Followers

What do Katy Perry, Justin Bieber and Barack Obama all have in common? According to Twitaholic, they all make up the list of the three most popular personalities on Twitter.

Topping the chart at number one is Perry with more than 56 million followers, and Obama falls in third place, after...

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Reporting & Analysis

 

Return on Reporting & Analysis

  • Provide visibility into marketing performance
  • Uncover insights by integrating multiple data sources 
  • Monitor campaign trends and key performance metrics
  • Translate data into actionable insights

 

Why Rise

Data can be a powerful tool, but it takes deep analytical expertise to transform numbers into actionable insights. Rise is built upon a quantitative foundation that is...

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FROM OUR BLOG

Help From Hova: What Digital Marketers Can Learn From Jay-Z

Woman Listening to MusicIt’s that connection that can give consumers a reason to buy and support your brand. To see innovative marketing campaigns in action, you don’t have to look any further than the music industry. In a marketplace where music is freely available to anyone with an internet connection, musicians are...

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FROM OUR BLOG

Digital Marketing in 2014: 5 Things I Learned at SMX

SMXLast week, Rise Interactive Senior Internet Marketing Consultants Elliot Nam and Justin Garvin attended SMX East 2013 in New York City to learn cutting edge search marketing tactics from industry experts. In no particular order, here are their top five takeaways as we head into 2014.

Where Paid...

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FROM OUR BLOG

How Advanced Marketing Attribution Can Improve Your Digital Marketing Efforts

Marketing Attribution CustomerChannel attribution is the process of assigning credit to a marketing channel for driving a conversion.  Any marketer worth their salary should be seeking to answer the question of what is really influencing customer conversions; the challenge is many are operating with blinders on owing to the use...

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Testing & Optimization

 

Return on Testing & Conversion Rate Optimization

  • Equip marketing teams to act on facts, rather than intuition, buzzwords or hunches
  • Ensure that all content delivers an optimal user experience 
  • Identify areas for improvement by implementing A/B or multivariate testing
  • Increase conversion rates through actionable insights

 

Why Rise

Rise is laser-focused on statistically relevant results and...

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PPC Audits and Analysis

The Leading Paid Search Audit Company

“I’m doing everything right—but where are the returns?” is a classic lament of a frustrated website owner.

At Rise Interactive, the success of your Paid Search campaign is measured in one way: ROI. If your returns aren’t meeting your expectations, there’s a very good chance something is wrong.

When Rise begins managing a new client account, we immediately conduct a comprehensive Paid Search audit to see how...

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