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Chapters 3-6

Thank you for your interest in The Rise Guide to Google Analytics.

The Rise Guide to Google Analytics is a step-by-step guide in helping you prepare for the GA certification exam. Highlights for Chapters 3-6 include:

Chapter 3: Installing the Google Analytics Tracking Code

Chapter 4: Interpreting Reports

Chapter 5: Visits, Visitors and Pageviews

Chapter 6: Time Metrics

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Paid Search Lead Generation

Lead Generation... That Puts You in the Lead

In our never ending mission to maximize ROI, Rise employs a multi-faceted internet marketing campaign to give our client’s the most bang for their marketing buck. That’s why we aren’t merely focused on generating leads for our clients. Instead, our goal is to drive qualified leads—quality traffic that leads to conversions.

Lead generation with Paid Search is a powerful and targeted means of driving...

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Rise Interactive named one of the “Best and Brightest Companies to Work For™”

National Best and Brightest Companies to Work ForRise Interactive, a Chicago-based digital marketing agency, announced that it has been named one of the “Best and Brightest Companies to Work For™” in the United States.

Qualified and talented employees are essential to a company’s success. Every year companies are striving to keep these employees through innovative human resources practices. Those companies that do it the best have been named a National Best and Brightest Companies to Work For™...

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Outsourcing Your Inbound: When It’s Time To Bring In the Experts

It’s a jungle out there in the business world. Beyond the day-to-day challenges of running a company, there’s an additional—and sometimes seemingly insurmountable—hurdle to cross: marketing your business so that it can stand out and above the vast array of options laid out for consumers. Today’s...

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Brands & Thought Leaders That are Rocking Twitter

Hashtag AwesomeBrands have been turning to Twitter to connect with consumers since the platform’s inception, spewing out 140-character missives in an attempt to catch the attention of the social network’s growing user base. Unfortunately, many brands fail to recognize that Twitter gives them the ability to do...

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Competitive Intelligence

 

Return on Competitive Marketing Intelligence

  • Outrun the competition by pinpointing gaps in marketing strategies 
  • Create differentiated campaigns by understanding the competitive landscape
  • Uncover industry trends to create the biggest brand impact 

 

Why Rise

With over a decade of experience in digital marketing, Rise has examined campaigns launched by some of the world’s leading brands — learning...

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FROM OUR BLOG

WGN’s Nancy Loo Speaks at Rise Interactive

As a part of Rise Interactive's ongoing staff enrichment series AMPLIFY, WGN Morning News reporter and 2013 Social Media Person of the Year Nancy Loo came by our offices today and let us in on some of the secrets of her phenomenal social media success.

 


Nancy Loo, also known by her Chicago...

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FROM OUR BLOG

3 Ways Giving Tuesday Puts a Twist on Traditional Holiday Marketing

Want an alternative to waking up at 4:00AM to stand in line on Black Friday?

Giving Tuesday, a day dedicated to giving back and creating awareness for philanthropic activities supporting nonprofit organizations, will celebrate its inauguration on Tuesday, November 27, 2012.  Created by 92nd...

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Testing & Optimization

 

Return on Testing & Conversion Rate Optimization

  • Equip marketing teams to act on facts, rather than intuition, buzzwords or hunches
  • Ensure that all content delivers an optimal user experience 
  • Identify areas for improvement by implementing A/B or multivariate testing
  • Increase conversion rates through actionable insights

 

Why Rise

Rise is laser-focused on statistically relevant results and...

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Infographic: Transforming the Patient Experience

 

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PPC Audits and Analysis

The Leading Paid Search Audit Company

“I’m doing everything right—but where are the returns?” is a classic lament of a frustrated website owner.

At Rise Interactive, the success of your Paid Search campaign is measured in one way: ROI. If your returns aren’t meeting your expectations, there’s a very good chance something is wrong.

When Rise begins managing a new client account, we immediately conduct a comprehensive Paid Search audit to see how...

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Rise Interactive
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Rise Interactive
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