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Chapters 3-6

Thank you for your interest in The Rise Guide to Google Analytics.

The Rise Guide to Google Analytics is a step-by-step guide in helping you prepare for the GA certification exam. Highlights for Chapters 3-6 include:

Chapter 3: Installing the Google Analytics Tracking Code

Chapter 4: Interpreting Reports

Chapter 5: Visits, Visitors and Pageviews

Chapter 6: Time Metrics

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Attribution

 

Return on Attribution

  • Measure interactions along the customer journey
  • Compare performance across marketing channels 
  • Assign credit to the marketing tactics influencing conversion

 

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