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Display Advertising Services

 

Return on Display Advertising

  • Create significant and scalable reach
  • Drive qualified visitors back to your site
  • Deliver targeted, personalized messages to consumers

 

Why Rise

At Rise, we believe Display Advertising should do more than rack up impressions – it must deliver targeted messages to highly qualified consumers.

Rise’s analytical foundation provides meaningful insights that enable us to launch and maintain highly optimized display advertising campaigns. By leveraging advanced targeting capabilities on a vast inventory of sites, Rise implements customized campaigns that are aligned with client goals. Rise remains technology and channel agnostic, allowing our display advertising specialists to combine the ideal suite of technologies and services suited for each client.

Our proprietary online media buying platform, the Rise Trading Desk (RTD) provides hyper-targeting and sophisticated tracking that truly sets Rise apart. The RTD allows clients to invest their ad dollars more intelligently, delivering the most effective and relevant ads at the most efficient rate. The platform also maintains unprecedented transparency into the performance of banner advertising campaigns and media costs. With a unique arsenal of tools like audience segmentation, contextual targeting, geo-targeting, personalization, and site targeting, the RTD is the ultimate platform for securing the highest returns on display advertising investments.

        

RiseFeed

FROM OUR BLOG

Minute with a Marketer: Seth Combs, CMO & Co-founder, Sol Republic

This month's featured marketer is Seth Combs, CMO and co-founder of Sol Republic. Seth sat down with Rise to share his thoughts on current industry challenges and Sol Republic's goal for the year.

Q. What’s the biggest issue facing the industry right now?

A. I think the biggest issue is really...

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FROM OUR BLOG

Content Marketing for Optimizing Lead Generation

In general, marketing has always faced the challenge of definitively quantifying its value to a company’s earnings, whether it is justifying an exorbitant media buy for a Super Bowl spot or stating the case for a lengthy mobile promotion. The task of directly attributing sales to specific...

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FROM OUR BLOG

5 Trends in Social Video Marketing

Just when marketing companies were starting to master the promotional benefits of social networking sites, a new trend is introducing an entirely new approach to social media advertising. The boom of Vine, YouTube and Instagram Video has marketing agencies examining how they can use social network...

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FROM OUR BLOG

Content that Converts Part 3: Measuring the Success of Data-Driven Content

Measuring Success

You’ve done a lot of the heavy lifting at this point- investing in data informed design to make your content contextually relevant and investing in distribution, or connections, to get your message into the hands of the right people. However, with that investment comes responsibility to find...

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FROM OUR BLOG

Rise Races for Voices Against Brain Cancer

Last month, more than 50 members of Rise Interactive, along with our family and friends, participated in the Voices Against Brain Cancer (VABC) 5K Run/Walk in Chicago’s Lincoln Park. VABC is an organization with a mission to find a cure for this devastating disease by advancing scientific research,...

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FROM OUR BLOG

One-Minute Explanation of the Google Hummingbird Search Algorithm Update

Google Hummingbird

Google announced its Hummingbird Search Algorithm Update on September 26th. Here are the details, explained in one minute:

 

Hummingbird is the new search algorithm that Google uses to sort through its information and web pages, in the hopes of returning relevant answers that meet today’s...

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FROM OUR BLOG

2 Reasons Closed-Loop Marketing is Essential for Modern Marketers

Closed-loop marketing offers a business the opportunity to grow sales within its existing customer base. The concept involves gathering information about consumer behaviors before, during and after a purchase, all the way until they return to your site or business, thus “closing-the-loop.” Tracking...

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FROM OUR BLOG

Healthy Ambition: Leading Change in Healthcare Marketing

Being a leader in healthcare marketing today is not for the faint of heart. It requires savvy marketing skills and sharply honed industry foresight.

Leaders have more responsibility than ever before, and success means channeling your inner tech guru, creative director, psychologist, data scientist...

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SOLUTIONS

Attribution

 

Return on Attribution

  • Measure interactions along the customer journey
  • Compare performance across marketing channels 
  • Assign credit to the marketing tactics influencing conversion

 

Why Rise

Rise’s industry-leading analytics experts help marketers answer the most burning question in advertising — what touch points are truly impacting customer buying decisions? Going beyond what was previously possible...

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SOLUTIONS

Interactive Investment Management (IIM)

Rise Interactive Investment Management

In the not so distant past, marketers were making multi-million dollar decisions based on gut instinct.  There was a time when marketers’ responsibilities ended at creating engaging, compelling pieces of output. The old adage that “marketers knew that 50% of their marketing budget was working, but didn’t know which 50%,” actually was acceptable. As savvy,...

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