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Display Advertising Services

 

Return on Display Advertising

  • Create significant and scalable reach
  • Drive qualified visitors back to your site
  • Deliver targeted, personalized messages to consumers

 

Why Rise

At Rise, we believe Display Advertising should do more than rack up impressions – it must deliver targeted messages to highly qualified consumers.

Rise’s analytical foundation provides meaningful insights that enable us to launch and maintain highly optimized display advertising campaigns. By leveraging advanced targeting capabilities on a vast inventory of sites, Rise implements customized campaigns that are aligned with client goals. Rise remains technology and channel agnostic, allowing our display advertising specialists to combine the ideal suite of technologies and services suited for each client.

Our proprietary online media buying platform, the Rise Trading Desk (RTD) provides hyper-targeting and sophisticated tracking that truly sets Rise apart. The RTD allows clients to invest their ad dollars more intelligently, delivering the most effective and relevant ads at the most efficient rate. The platform also maintains unprecedented transparency into the performance of banner advertising campaigns and media costs. With a unique arsenal of tools like audience segmentation, contextual targeting, geo-targeting, personalization, and site targeting, the RTD is the ultimate platform for securing the highest returns on display advertising investments.

        

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FROM OUR BLOG

Infographic: Transforming the Patient Experience

 

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FROM OUR BLOG

What You Didn’t Know About CTR

Mobile Search CTR

It’s common knowledge that where you’re positioned in the search engine has a significant impact on click-through rate (CTR). While we’ve always known that search engine rankings play a role in CTR, a recent study released by seoClarity illustrates exactly how much of an impact.

This study...

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SOLUTIONS

Rise Interactive among the top agencies in the Agency 100 ranking

Chicago-based digital marketing firm ranks No. 22 on the annual list of fastest-growing U.S. agencies

 

CHICAGO – Rise Interactive today announced that it has been recognized as a top agency on the 2013 Agency 100, a list of the fastest-growing agencies in the U.S. The Agency 100, presented by The Agency Post, recognizes firms for their financial stability and outstanding three-year growth rates.

Rise Interactive, a digital marketing...

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FROM OUR BLOG

3 Ways Brands Can Reach Customers During the Super Bowl

Super Bowl 2015

It’s no secret: The Super Bowl is the most-watched program on American television every single year. An estimated 112 million people tuned in for last year’s game between the Denver Broncos and the Seattle Seahawks, according to the International Business Times. For those who aren’t footballs...

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FROM OUR BLOG

Help From Hova: What Digital Marketers Can Learn From Jay-Z

Woman Listening to MusicIt’s that connection that can give consumers a reason to buy and support your brand. To see innovative marketing campaigns in action, you don’t have to look any further than the music industry. In a marketplace where music is freely available to anyone with an internet connection, musicians are...

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FROM OUR BLOG

What the New Gmail Means for Email Marketing Campaigns

The New GmailIn 2012, TechCrunch reported that Gmail enjoyed the participation of 425 million users, 45 state government agencies, and 66 of the top 100 universities in the United States. Needless to say, Google (and Gmail) have had an atmospheric effect similar to that of El Niño in years past—changing the...

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FROM OUR BLOG

Best Practices in Product Listing Ads

PLAsAccording to Google’s most recent research report, a customer who is exposed to both text ads and Product Listing Ads (PLA) is 83% more likely to convert than a consumer who is only exposed to text ads.

 

Product Listing Ads are the default ad format for Google Shopping. Different from paid text...

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FROM OUR BLOG

Brands that Are Content Marketing Kings

Content MarketingIt is no secret that content marketing is more and more important in terms of building customer relationships, developing customer loyalty, increasing sales, building your brand, and increasing your profits. According to Content+, blogs provide websites with 434 percent more indexed pages, and 97...

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FROM OUR BLOG

Dusting for Digital Fingerprints

In an episode of Mad Men, Sterling Cooper Draper Pryce holds a focus group to unearth what women really want when the agency is trying to win the Ponds’ Cold Cream business. When the results differ from Don Draper’s campaign focus, he sticks to his original idea instead of adapting it to...

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FROM OUR BLOG

Is Display Advertising Still a Healthy Form of Marketing?

There is a lot of industry chatter around the impact of display advertising. Does display advertising work? Are consumers impacted even if they don’t click on ads? Is there value in view—through conversions? We decided to run a test to find out. Click through below to see what we learned:

 

 

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RISE SOCIAL MEDIA

Rise Interactive
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Rise Interactive
Yesterday