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Display Advertising Services

 

Return on Display Advertising

  • Create significant and scalable reach
  • Drive qualified visitors back to your site
  • Deliver targeted, personalized messages to consumers

 

Why Rise

At Rise, we believe Display Advertising should do more than rack up impressions – it must deliver targeted messages to highly qualified consumers.

Rise’s analytical foundation provides meaningful insights that enable us to launch and maintain highly optimized display advertising campaigns. By leveraging advanced targeting capabilities on a vast inventory of sites, Rise implements customized campaigns that are aligned with client goals. Rise remains technology and channel agnostic, allowing our display advertising specialists to combine the ideal suite of technologies and services suited for each client.

Our proprietary online media buying platform, the Rise Trading Desk (RTD) provides hyper-targeting and sophisticated tracking that truly sets Rise apart. The RTD allows clients to invest their ad dollars more intelligently, delivering the most effective and relevant ads at the most efficient rate. The platform also maintains unprecedented transparency into the performance of banner advertising campaigns and media costs. With a unique arsenal of tools like audience segmentation, contextual targeting, geo-targeting, personalization, and site targeting, the RTD is the ultimate platform for securing the highest returns on display advertising investments.

        

RiseFeed

FROM OUR BLOG

Is Display Advertising Still a Healthy Form of Marketing?

There is a lot of industry chatter around the impact of display advertising. Does display advertising work? Are consumers impacted even if they don’t click on ads? Is there value in view—through conversions? We decided to run a test to find out. Click through below to see what we learned:

 

 

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FROM OUR BLOG

Digital Shelf Domination

Digital Shelf SpaceYou walk into a local grocery store and decide it is time to restock your favorite cereal selections. Popular brand names are in your face as you stroll down the aisle – Frosted Flakes, Apple Jacks, Rice Krispies. Did this happen on accident? Were these brands randomly grouped together and...

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SOLUTIONS

Rise Interactive named one of the “Best and Brightest Companies to Work For™”

National Best and Brightest Companies to Work ForRise Interactive, a Chicago-based digital marketing agency, announced that it has been named one of the “Best and Brightest Companies to Work For™” in the United States.

Qualified and talented employees are essential to a company’s success. Every year companies are striving to keep these employees through innovative human resources practices. Those companies that do it the best have been named a National Best and Brightest Companies to Work For™...

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FROM OUR BLOG

Brands that Are Content Marketing Kings

Content MarketingIt is no secret that content marketing is more and more important in terms of building customer relationships, developing customer loyalty, increasing sales, building your brand, and increasing your profits. According to Content+, blogs provide websites with 434 percent more indexed pages, and 97...

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FROM OUR BLOG

One-Minute Explanation of Google’s Panda 4.0

Panda 4.0Panda 4.0

On May 20th, Matt Cutts announced on Twitter that Google was rolling out Panda 4.0.  Although Panda generally has rolling-updates on a monthly basis, this is a major update and Google is officially calling it Panda 4.0. The job of Panda is to filter out sites with bad or “thin” content....

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FROM OUR BLOG

Content Marketing World 2014 Beyond Storytelling: 5 Takeaways to Put Into Action

Content Marketing WorldLast month, I had the opportunity to attend Content Marketing Institute’s Content Marketing World 2014 in Cleveland, Ohio, whose theme was “Beyond Storytelling.” The largest content marketing event on the planet did not disappoint, as I joined 2,600 attendees from over 50 countries. When you attend...

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SOLUTIONS

Testing & Optimization

 

Return on Testing & Conversion Rate Optimization

  • Equip marketing teams to act on facts, rather than intuition, buzzwords or hunches
  • Ensure that all content delivers an optimal user experience 
  • Identify areas for improvement by implementing A/B or multivariate testing
  • Increase conversion rates through actionable insights

 

Why Rise

Rise is laser-focused on statistically relevant results and...

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FROM OUR BLOG

10 Seconds to Make an Impression

You’ve probably heard of Snapchat; an app that allows users to share photos and videos with friends. You’re likely aware of the app’s defining feature; recipients are only able to view photos and videos for 10 second or less (a feature which lends itself to some fairly illicit uses). What you...

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FROM OUR BLOG

One-Minute Explanation of Facebook’s New Video Ads

Facebook Video Ads Are ComingInescapable video ads are coming to a social network near you.  Here are all the details explained in one minute:

These days, it seems like Facebook newsfeeds are full of ads and recommended pages instead of the baby pictures and reposted Buzzfeed articles that we’re used to. It’s no secret...

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FROM OUR BLOG

Content That Converts Part 2: Distributing Digital Content for Maximum Impact

Digital Content DistributionLast week I introduced the topic of "Content That Converts" in Part 1 on the new creative weaponry in our arsenal. Read on to learn about the next step in successful content marketing: distribution.

The Digital Age has brought with it many conveniences of modern life, including the ability to...

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