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Internet Marketing eBooks, Educational Materials and More

As the online landscape rapidly evolves, it's easy to lose sight of your marketing objectives. That's why we believe that the field of Interactive Investment Management (IIM) is the future of online marketing. Unlike traditional digital marketing, IIM looks at the broader picture of your company's goals and resources, in the same way that an investment manager would view your entire financial portfolio

But we believe in more than IIM, we also believe in the importance of our clients understanding the principles and techniques of IIM. As far as we are concerned, an educated client is a better client. As such, we have created the Rise Internet Marketing Resource Center - a place where you can find in-depth Internet Marketing eBooks and helpful education materials to help you understand what IIM is and how it can work for you.

QUICK REFERENCE GUIDE

THE RISE GUIDE TO TWITTER

This doubled sided desktop guide will help Twitter users, both novice and experienced, gain new followers, optimize their profile for maximum exposure, and generate content that is digestible, sharable and eye-catching.

FEATURED EBOOKS

THE DEFINITIVE  GUIDE TO PASSING THE GOOGLE ANALYTICS EXAM

You probably have heard the phrase that knowledge is power. Knowledge creates possibilities, opens up doors and allows one to navigate otherwise murky waters. That is why we at Rise have created this EBook, The Rise Guide to Passing the Google Analytics Exam

Contact us to learn more about our Internet Marketing services.


 

RiseFeed

FROM OUR BLOG

Digital Marketing Daydream: Cali Style

The Rise Team has been hard at work preparing for a visit to The Golden State for the Search Engine Strategies(SES) Expo and Forrester's Forum. With so much anticipation in the air, we couldn't help but let our minds drift off to wander those sunny California beaches. Even while daydreaming we...

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SOLUTIONS

Paid Search Lead Generation

Lead Generation... That Puts You in the Lead

In our never ending mission to maximize ROI, Rise employs a multi-faceted internet marketing campaign to give our client’s the most bang for their marketing buck. That’s why we aren’t merely focused on generating leads for our clients. Instead, our goal is to drive qualified leads—quality traffic that leads to conversions.

Lead generation with Paid Search is a powerful and targeted means of driving...

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FROM OUR BLOG

7 Tests to Improve Ecommerce Conversion Rate

shopping cartHaving a complicated path to purchase is a sure-fire way to drive customers away from your site. If you want to increase your ecommerce conversion rate and get customers to make purchases, you need to improve your ecommerce conversion funnel. Smart Insights offers some useful statistics on...

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FROM OUR BLOG

Help From Hova: What Digital Marketers Can Learn From Jay-Z

Woman Listening to MusicIt’s that connection that can give consumers a reason to buy and support your brand. To see innovative marketing campaigns in action, you don’t have to look any further than the music industry. In a marketplace where music is freely available to anyone with an internet connection, musicians are...

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FROM OUR BLOG

Running Your Digital Strategy like an NCAA Football Team

Deciding on a cohesive digital strategy can be quite confusing, and it can be easy to overlook the importance of one segment. However, it is vital to use multiple channels together for their different strengths to beat out your competition.  Similarly, in NCAA football, having a team...

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FROM OUR BLOG

How Google Conversational Search Can Change Search Marketing

Google Conversational Search Microphone

People have been speaking to—or yelling at—their computers for years, but thanks to the rise of voice recognition technology, search marketing is about to join the conversation. At last month’s I/O developer conference, Google demoed a conversational search feature that allows the search...

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FROM OUR BLOG

Top 5 Ways to Maximize Customer Acquisition and Increase Revenue Online

ecommerce shopping cart

Creating a successful online presence in order to gain new customers and increase sales isn’t a one-stop shop anymore. In fact, it never really was, and now that the Internet has opened up so many channels for social media, search engine marketing, SEO strategies and a variety of other realms...

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SOLUTIONS

Testing & Optimization

 

Return on Testing & Conversion Rate Optimization

  • Equip marketing teams to act on facts, rather than intuition, buzzwords or hunches
  • Ensure that all content delivers an optimal user experience 
  • Identify areas for improvement by implementing A/B or multivariate testing
  • Increase conversion rates through actionable insights

 

Why Rise

Rise is laser-focused on statistically relevant results and...

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FROM OUR BLOG

WGN’s Nancy Loo Speaks at Rise Interactive

As a part of Rise Interactive's ongoing staff enrichment series AMPLIFY, WGN Morning News reporter and 2013 Social Media Person of the Year Nancy Loo came by our offices today and let us in on some of the secrets of her phenomenal social media success.

 


Nancy Loo, also known by her Chicago...

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Mobile Search Marketing

Full Service Mobile Search Company

Rise Interactive stands at the forefront of the Paid Search industry, offering our clients real solutions for maximizing their ROI in this ever-changing climate. Today, mobile searches are rapidly becoming a tool of the masses with almost half of U.S. mobile users owning a Smartphone. In fact, since 2011, mobile searches have quadrupled and now account for over 14% of all search clicks from Google. At Rise we...

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