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Internet Marketing eBooks, Educational Materials and More

As the online landscape rapidly evolves, it's easy to lose sight of your marketing objectives. That's why we believe that the field of Interactive Investment Management (IIM) is the future of online marketing. Unlike traditional digital marketing, IIM looks at the broader picture of your company's goals and resources, in the same way that an investment manager would view your entire financial portfolio

But we believe in more than IIM, we also believe in the importance of our clients understanding the principles and techniques of IIM. As far as we are concerned, an educated client is a better client. As such, we have created the Rise Internet Marketing Resource Center - a place where you can find in-depth Internet Marketing eBooks and helpful education materials to help you understand what IIM is and how it can work for you.

QUICK REFERENCE GUIDE

THE RISE GUIDE TO TWITTER

This doubled sided desktop guide will help Twitter users, both novice and experienced, gain new followers, optimize their profile for maximum exposure, and generate content that is digestible, sharable and eye-catching.

FEATURED EBOOKS

CONTENT THAT CONVERTS

Are you getting the most from your content marketing strategy? Content the Converts, a new eBook from Rise Interactive, will help you sharpen your skills in data-informed design, effective distribution strategies, and clear measurement techniques.

Download Content That Converts

THE DEFINITIVE  GUIDE TO PASSING THE GOOGLE ANALYTICS EXAM

You probably have heard the phrase that knowledge is power. Knowledge creates possibilities, opens up doors and allows one to navigate otherwise murky waters. That is why we at Rise have created this EBook, The Rise Guide to Passing the Google Analytics Exam

Contact us to learn more about our Internet Marketing services.


 

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FROM OUR BLOG

Best Practices in Product Listing Ads

PLAsAccording to Google’s most recent research report, a customer who is exposed to both text ads and Product Listing Ads (PLA) is 83% more likely to convert than a consumer who is only exposed to text ads.

 

Product Listing Ads are the default ad format for Google Shopping. Different from paid text...

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FROM OUR BLOG

Four 2013 Social Media Campaigns That Restored Our Faith in Humanity

Social media can be used for a lot of frivolous things – updates on what you've had for lunch, your relationship status or your latest game achievements. But despite social media’s generally lighthearted nature, there are a few brands that were able to recognize how useful it can be in raising...

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FROM OUR BLOG

3 Local Search Techniques That Will Be More Important in 2014

Local SearchOver the last seven years, the techniques that marketers use to enhance local search results have evolved. Today’s strategies are more intricate than those of the past, with special focus on webpage formatting, keyword placement and geographic signals.

It’s a bit ironic, though, that local-search...

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FROM OUR BLOG

Content that Converts Part 3: Measuring the Success of Data-Driven Content

Measuring Success

You’ve done a lot of the heavy lifting at this point- investing in data informed design to make your content contextually relevant and investing in distribution, or connections, to get your message into the hands of the right people. However, with that investment comes responsibility to find...

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SOLUTIONS

Link Building Services

Leading Link Building Company

The majority of our competitors focus on link building to help companies improve their positioning in the major search engines.  Although we agree that this is important, we believe that the primary goal of link building should be to acquire high quality industry links to your site that will drive qualified traffic to your site.

By accomplishing the main goal of acquiring high quality links, our clients will receive...

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FROM OUR BLOG

Changing the Channel from TV to Digital Video

From Forrester to eMarketer and Ad Age to Brandweek, the topic of the day, week, month, and year is digital video. Now, the question brands are asking themselves is, “How can I get in the game?”

eMarketer ChartThere are many ways for marketers to take advantage of the explosion of both video content and...

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FROM OUR BLOG

10 Seconds to Make an Impression

You’ve probably heard of Snapchat; an app that allows users to share photos and videos with friends. You’re likely aware of the app’s defining feature; recipients are only able to view photos and videos for 10 second or less (a feature which lends itself to some fairly illicit uses). What you...

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FROM OUR BLOG

Marketing-palooza: How To Show Off Your Brand At Music Festivals

Music Festival MarketingThere are places that you expect to find long lines of people waiting at music festivals: the entrance, the porta-potties and the beer tents, just to name a few. What may surprise you are the large groups of people queued up in front of brand activations; the areas within a music festival where...

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FROM OUR BLOG

Brands & Thought Leaders That are Rocking Twitter

Hashtag AwesomeBrands have been turning to Twitter to connect with consumers since the platform’s inception, spewing out 140-character missives in an attempt to catch the attention of the social network’s growing user base. Unfortunately, many brands fail to recognize that Twitter gives them the ability to do...

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FROM OUR BLOG

Why Bother with a Business Instagram?

Business InstagramFor most marketers Instagram is an elusive concept. It’s kind of like Facebook and kind of like Twitter and all about photos. With no paid post options and as the newest social media tool, it’s understandable that most companies have shied away from a business Instagram in the past.

Even though...

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