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Internet Marketing eBooks, Educational Materials and More

As the online landscape rapidly evolves, it's easy to lose sight of your marketing objectives. That's why we believe that the field of Interactive Investment Management (IIM) is the future of online marketing. Unlike traditional digital marketing, IIM looks at the broader picture of your company's goals and resources, in the same way that an investment manager would view your entire financial portfolio

But we believe in more than IIM, we also believe in the importance of our clients understanding the principles and techniques of IIM. As far as we are concerned, an educated client is a better client. As such, we have created the Rise Internet Marketing Resource Center - a place where you can find in-depth Internet Marketing eBooks and helpful education materials to help you understand what IIM is and how it can work for you.

QUICK REFERENCE GUIDE

THE RISE GUIDE TO TWITTER

This doubled sided desktop guide will help Twitter users, both novice and experienced, gain new followers, optimize their profile for maximum exposure, and generate content that is digestible, sharable and eye-catching.

FEATURED EBOOKS

THE DEFINITIVE  GUIDE TO PASSING THE GOOGLE ANALYTICS EXAM

You probably have heard the phrase that knowledge is power. Knowledge creates possibilities, opens up doors and allows one to navigate otherwise murky waters. That is why we at Rise have created this EBook, The Rise Guide to Passing the Google Analytics Exam

A NEW WAY OF LOOKING AT SEO

Discover a new way of looking at SEO by focusing on prioritization, content development and analytics to lead to Search Engine Success. Learn how managing your interactive portfolio and measuring analytics can increase your ROI. Click to download the A New Way of Looking at SEO.

Contact us to learn more about our Internet Marketing services.


 

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FROM OUR BLOG

One-Minute Explanation of Google’s Panda 4.0

Panda 4.0Panda 4.0

On May 20th, Matt Cutts announced on Twitter that Google was rolling out Panda 4.0.  Although Panda generally has rolling-updates on a monthly basis, this is a major update and Google is officially calling it Panda 4.0. The job of Panda is to filter out sites with bad or “thin” content....

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FROM OUR BLOG

Dusting for Digital Fingerprints

In an episode of Mad Men, Sterling Cooper Draper Pryce holds a focus group to unearth what women really want when the agency is trying to win the Ponds’ Cold Cream business. When the results differ from Don Draper’s campaign focus, he sticks to his original idea instead of adapting it to...

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FROM OUR BLOG

Differentiation Through Information: How to Creatively Use Consumer Data

When Kellogg’s Pop Tarts marketing team began looking for artists to headline its Crazy Good Summer concert series this year, it didn’t refer to the latest Billboard 200 chart or solicit suggestions from friends on Facebook. Instead, the brand partnered with concert ticket seller Live Nation (which...

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SOLUTIONS

Online Reputation Management

The Online Reputation Management (ORM) Company

Rise Interactive’s Online Reputation Management services ensure user-generated content referencing client brands are constantly monitored and acted upon. Protecting and maintaining your company's brand image is a task that requires vigilance, management while implementing a proactive and reactive content creation strategy.

Given the fact that millions of consumers are actively participating in...

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SOLUTIONS

Mobile Search Marketing

Full Service Mobile Search Company

Rise Interactive stands at the forefront of the Paid Search industry, offering our clients real solutions for maximizing their ROI in this ever-changing climate. Today, mobile searches are rapidly becoming a tool of the masses with almost half of U.S. mobile users owning a Smartphone. In fact, since 2011, mobile searches have quadrupled and now account for over 14% of all search clicks from Google. At Rise we...

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FROM OUR BLOG

Brands that Are Content Marketing Kings

Content MarketingIt is no secret that content marketing is more and more important in terms of building customer relationships, developing customer loyalty, increasing sales, building your brand, and increasing your profits. According to Content+, blogs provide websites with 434 percent more indexed pages, and 97...

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FROM OUR BLOG

Digital Marketing Daydream: I Love NY

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FROM OUR BLOG

Best Practices in Product Listing Ads

PLAsAccording to Google’s most recent research report, a customer who is exposed to both text ads and Product Listing Ads (PLA) is 83% more likely to convert than a consumer who is only exposed to text ads.

 

Product Listing Ads are the default ad format for Google Shopping. Different from paid text...

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FROM OUR BLOG

The 411 on Marketing Automation & Email Marketing Service Providers

Email MarketingMarketing automation platforms and email marketing service providers are a requirement for many successful digital marketers — the question is, which software is the right match? Rise Interactive thoroughly investigates five of the top options, so read on and determine which works best for your...

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SOLUTIONS

Search Marketing Services

Full Service Search Marketing Company

Rise Interactive staff is often times referred to as “Search Marketing Nerds.”  The reason is that we have a true mastery of each component of search engine marketing.  We have experience helping some of the world’s largest B2C and B2B brands with the most complicated e-commerce, lead generation and branding search marketing programs.

No matter where you are looking to improve traffic, mobile, local or...

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Rise Interactive
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