As the online landscape rapidly evolves, it's easy to lose sight of your marketing objectives. That's why we believe that the field of Interactive Investment Management (IIM) is the future of online marketing. Unlike traditional digital marketing, IIM looks at the broader picture of your company's goals and resources, in the same way that an investment manager would view your entire financial portfolio
But we believe in more than IIM, we also believe in the importance of our clients understanding the principles and techniques of IIM. As far as we are concerned, an educated client is a better client. As such, we have created the Rise Internet Marketing Resource Center - a place where you can find in-depth Internet Marketing eBooks and helpful education materials to help you understand what IIM is and how it can work for you.
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THE RISE GUIDE TO TWITTER
This doubled sided desktop guide will help Twitter users, both novice and experienced, gain new followers, optimize their profile for maximum exposure, and generate content that is digestible, sharable and eye-catching.
CONTENT THAT CONVERTS
Are you getting the most from your content marketing strategy? Content the Converts, a new eBook from Rise Interactive, will help you sharpen your skills in data-informed design, effective distribution strategies, and clear measurement techniques.
THE DEFINITIVE GUIDE TO PASSING THE GOOGLE ANALYTICS EXAM
You probably have heard the phrase that knowledge is power. Knowledge creates possibilities, opens up doors and allows one to navigate otherwise murky waters. That is why we at Rise have created this EBook, The Rise Guide to Passing the Google Analytics Exam.
Contact us to learn more about our Internet Marketing services.
“Earned” media such as customer reviews are potent, persuasive, and personal—70 percent of global consumers trust online reviews to provide them with useful, credible information when making purchase decisions. In fact, today’s consumers seek information from an average of 10 different sources...
Annual planning is well underway for many brands and no matter where you are in the development process, these seven key practices should be a big part of your 2015 strategy. Click through below to see the tips aimed at helping you create marketing strategies that will boost your brand's...
It’s no secret: The Super Bowl is the most-watched program on American television every single year. An estimated 112 million people tuned in for last year’s game between the Denver Broncos and the Seattle Seahawks, according to the International Business Times. For those who aren’t footballs...
At the Financial Times Digital Media Conference this April, Richard Waters explained that three or four years ago, ebooks were simply seen as a “cute little backwater.” In terms of sales, Waters was right—in 2008,ebooks comprised only 1 percent of all trade publishing revenue, and even faced a...
The two biggest shopping days of the year are right around the corner and it is important for marketers to be prepared. Check out these shopping statistics to know where to focus your preparation efforts for Black Friday and Cyber Monday:
It’s that connection that can give consumers a reason to buy and support your brand. To see innovative marketing campaigns in action, you don’t have to look any further than the music industry. In a marketplace where music is freely available to anyone with an internet connection, musicians are...
At Rise, we believe Display Advertising should do more than rack up impressions – it must deliver targeted messages to highly qualified consumers.
Rise’s analytical foundation provides meaningful insights that enable us to...
A properly implemented analytics platform is critical to any data-driven marketing strategy. At Rise, our certified...
Our Director of Marketing, Brad Messinger, shares “Three Steps to Leaving Big Data Behind” in the American Marketing Association's August e-newsletter. http://bit.ly/1peK22s
8 hours ago