As the online landscape rapidly evolves, it's easy to lose sight of your marketing objectives. That's why we believe that the field of Interactive Investment Management (IIM) is the future of online marketing. Unlike traditional digital marketing, IIM looks at the broader picture of your company's goals and resources, in the same way that an investment manager would view your entire financial portfolio
But we believe in more than IIM, we also believe in the importance of our clients understanding the principles and techniques of IIM. As far as we are concerned, an educated client is a better client. As such, we have created the Rise Internet Marketing Resource Center - a place where you can find in-depth Internet Marketing eBooks and helpful education materials to help you understand what IIM is and how it can work for you.
QUICK REFERENCE GUIDE
THE RISE GUIDE TO TWITTER
This doubled sided desktop guide will help Twitter users, both novice and experienced, gain new followers, optimize their profile for maximum exposure, and generate content that is digestible, sharable and eye-catching.
THE DEFINITIVE GUIDE TO PASSING THE GOOGLE ANALYTICS EXAM
You probably have heard the phrase that knowledge is power. Knowledge creates possibilities, opens up doors and allows one to navigate otherwise murky waters. That is why we at Rise have created this EBook, The Rise Guide to Passing the Google Analytics Exam.
A NEW WAY OF LOOKING AT SEO
Discover a new way of looking at SEO by focusing on prioritization, content development and analytics to lead to Search Engine Success. Learn how managing your interactive portfolio and measuring analytics can increase your ROI. Click to download the A New Way of Looking at SEO.
Contact us to learn more about our Internet Marketing services.
In our never ending mission to maximize ROI, Rise employs a multi-faceted internet marketing campaign to give our client’s the most bang for their marketing buck. That’s why we aren’t merely focused on generating leads for our clients. Instead, our goal is to drive qualified leads—quality traffic that leads to conversions.
Lead generation with Paid Search is a powerful and targeted means of driving...
The Rise Team has been hard at work preparing for a visit to The Golden State for the Search Engine Strategies(SES) Expo and Forrester's Forum. With so much anticipation in the air, we couldn't help but let our minds drift off to wander those sunny California beaches. Even while daydreaming we...
Social media can be used for a lot of frivolous things – updates on what you've had for lunch, your relationship status or your latest game achievements. But despite social media’s generally lighthearted nature, there are a few brands that were able to recognize how useful it can be in raising...
Deciding on a cohesive digital strategy can be quite confusing, and it can be easy to overlook the importance of one segment. However, it is vital to use multiple channels together for their different strengths to beat out your competition. Similarly, in NCAA football, having a team...
Happy Halloween! In celebration of this spooky and scary holiday, we wanted to share our picks for 2013’s most terrifying social media moments.
We’re going to take you through a haunted house of terrible Facebook and Twitter mistakes that probably cost brands money, customers and their...
As a team who lives by the mantra “Analytically Driven,” we’re always on the lookout for innovative ways other groups, even those outside the marketing sphere, embody that mindset. We collect fascinating stories of using data to evolve the understanding or efficiency of a process, dive deep into...
According to Google’s most recent research report, a customer who is exposed to both text ads and Product Listing Ads (PLA) is 83% more likely to convert than a consumer who is only exposed to text ads.
Product Listing Ads are the default ad format for Google Shopping. Different from paid text...
Everyone makes mistakes. Google AdWords just made it a lot easier to fix these mistakes with a new feature in its Change History reports. Now, for simple changes such as budget and bid adjustments, you can simply press the ‘Undo Changes’ button:
After clicking the button, which looks eerily...
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Former Empire Today E-commerce executive Josh Zarov joins our agency as the VP of Traffic Generation via Yahoo Finance: http://yhoo.it/1fb2i3B
Former Empire Today E-Commerce Executive Joins Rise Interactive
CHICAGO, March 6, 2014 /PRNewswire/ -- Rise Interactive, a digital marketing agency that specializes in media mix optimization and marketing intelligence, announced that Josh Zarov has joined the agency as Vice President of Traffic Generation. Zarov brings 20 years of E-commerce, Digital Marketing a...
9 hours ago