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Internet Marketing eBooks, Educational Materials and More

As the online landscape rapidly evolves, it's easy to lose sight of your marketing objectives. That's why we believe that the field of Interactive Investment Management (IIM) is the future of online marketing. Unlike traditional digital marketing, IIM looks at the broader picture of your company's goals and resources, in the same way that an investment manager would view your entire financial portfolio

But we believe in more than IIM, we also believe in the importance of our clients understanding the principles and techniques of IIM. As far as we are concerned, an educated client is a better client. As such, we have created the Rise Internet Marketing Resource Center - a place where you can find in-depth Internet Marketing eBooks and helpful education materials to help you understand what IIM is and how it can work for you.

QUICK REFERENCE GUIDE

THE RISE GUIDE TO TWITTER

This doubled sided desktop guide will help Twitter users, both novice and experienced, gain new followers, optimize their profile for maximum exposure, and generate content that is digestible, sharable and eye-catching.

FEATURED EBOOKS

CONTENT THAT CONVERTS

Are you getting the most from your content marketing strategy? Content the Converts, a new eBook from Rise Interactive, will help you sharpen your skills in data-informed design, effective distribution strategies, and clear measurement techniques.

Download Content That Converts

THE DEFINITIVE  GUIDE TO PASSING THE GOOGLE ANALYTICS EXAM

You probably have heard the phrase that knowledge is power. Knowledge creates possibilities, opens up doors and allows one to navigate otherwise murky waters. That is why we at Rise have created this EBook, The Rise Guide to Passing the Google Analytics Exam

Contact us to learn more about our Internet Marketing services.


 

RiseFeed

FROM OUR BLOG

How Google Conversational Search Can Change Search Marketing

Google Conversational Search Microphone

People have been speaking to—or yelling at—their computers for years, but thanks to the rise of voice recognition technology, search marketing is about to join the conversation. At last month’s I/O developer conference, Google demoed a conversational search feature that allows the search...

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FROM OUR BLOG

YouSnooze, YouLose: Why Marketers Can’t Afford to Skip on YouTube

Video production and consumption is exploding, with over 100 hours of video uploaded every minute and over 6 billion hours of video watched every month. In fact, eMarketer reports that the US audience for digital video will surpass 200 million in 2015, making up almost two-thirds of the entire...

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FROM OUR BLOG

Content that Converts Part 3: Measuring the Success of Data-Driven Content

Measuring Success

You’ve done a lot of the heavy lifting at this point- investing in data informed design to make your content contextually relevant and investing in distribution, or connections, to get your message into the hands of the right people. However, with that investment comes responsibility to find...

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SOLUTIONS

Competitive Intelligence

 

Return on Competitive Marketing Intelligence

  • Outrun the competition by pinpointing gaps in marketing strategies 
  • Create differentiated campaigns by understanding the competitive landscape
  • Uncover industry trends to create the biggest brand impact 

 

Why Rise

With over a decade of experience in digital marketing, Rise has examined campaigns launched by some of the world’s leading brands — learning...

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FROM OUR BLOG

Brand Alchemy: How To Turn Negative Consumer Reviews Into Golden Opportunities

Negative consumer reviews“Earned” media such as customer reviews are potent, persuasive, and personal—70 percent of global consumers trust online reviews to provide them with useful, credible information when making purchase decisions. In fact, today’s consumers seek information from an average of 10 different sources...

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FROM OUR BLOG

Navigating the Native Advertising Waters

According to a recent Association of National Advertisers survey, 63 percent of respondents said they plan to increase spend on native advertising this year. BI Intelligence estimates that spending on native ads will reach $7.9 billion in 2015 and increase to $21 billion by 2018.

In the...

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SOLUTIONS

Reporting & Analysis

 

Return on Reporting & Analysis

  • Provide visibility into marketing performance
  • Uncover insights by integrating multiple data sources 
  • Monitor campaign trends and key performance metrics
  • Translate data into actionable insights

 

Why Rise

Data can be a powerful tool, but it takes deep analytical expertise to transform numbers into actionable insights. Rise is built upon a quantitative foundation that is...

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FROM OUR BLOG

3 Things You Didn’t Know You Could Do With LinkedIn

LinkedInAfter attracting more than 225 million users, LinkedIn has definitely left its mark on social media and professional networking. Still, company co-founder Reid Hoffman says that few people understand how to use the site to its full potential.

This article will delve into a few lesser-known...

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FROM OUR BLOG

Inside the Millennial Mind: Our Consumer Focus Group Tells All

It’s no surprise that millennials are one of the most coveted generations for marketers. Gen Y (defined as those born between 1980 and 1999) represents more than a quarter of the U.S. population, and boasts a total annual buying power of $200 billion.

Recently, Rise sat down with a panel of...

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FROM OUR BLOG

Top 3 Site Design Errors That Kill Organic Traffic

SEO DeathWebsites are not meant to be static properties. Updates and redesigns that add useful new content and improve upon the user's experience on the site are vital to the health of any web property. Visitors are motivated to return to your page often to get new information and see what's changed. Search...

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