Home Technology FeedPro


Industry Leading Feed Management Technology

Rise Interactive's FeedPro is a proprietary feed management technology capable of solving multiple eCommerce inventory-related inefficiencies with regard to Paid Search marketing. To understand the value of FeedPro you must ask yourself the following questions:

Am I paying to advertise on out-of-stock inventory?

Is competitor pricing hurting my Paid Search program?

If you answered yes to either question, then our feed management technology could be right for you.

FeedPro uses a combination of inventory product feeds and licensed competitive pricing data to ensure your Paid Search program achieves maximum profitability. FeedPro will pause advertising for out-of-stock items, create ads for new inventory and adjust your advertising based on competitor pricing.

Save Money - If your company runs out of inventory of a given product, FeedPro will pause all advertising on that product to ensure you’re not spending money on advertising when the odds of a consumer purchasing is reduced.

Save Resources - If your company adds a new line of products to your site, FeedPro will automatically create a campaign structure, keywords and ads for all the new products based on the product feed.

Consider Competitors - If your price exceeds a competitor’s price by a preset limit (15%, for example), advertising for those products can be paused so that budget can be spent in more profitable campaigns.

FeedPro is part of Rise Interactive’s suite of paid search technology software along with PPCReporter and our 404 Checker.

If you are interested in learning more about FeedPro and what it can do for your business, please download the complete Media Kit.

Contact us to learn more about how FeedPro can help you better manage your Paid Search campaigns.



“Undo Changes” Added to AdWords

Everyone makes mistakes. Google AdWords just made it a lot easier to fix these mistakes with a new feature in its Change History reports. Now, for simple changes such as budget and bid adjustments, you can simply press the ‘Undo Changes’ button:

Undo Your Changes

After clicking the button, which looks eerily...

Read More

2 Reasons Closed-Loop Marketing is Essential for Modern Marketers

Closed-loop marketing offers a business the opportunity to grow sales within its existing customer base. The concept involves gathering information about consumer behaviors before, during and after a purchase, all the way until they return to your site or business, thus “closing-the-loop.” Tracking...

Read More

Site Speed is Tripping Up Your Traffic

Site Speed

The internet has been buzzing recently about K Neeraj Kayastha’s discovery of red “Slow” labels implemented on select Google Mobile search results.  Barry Schwartz, Search Engine Land’s News Editor, brought attention to Kayastha's insights and explained that this new label is related to how long...

Read More

Innovation on the Rise in Chicago

We are proud and excited to say that out of an astounding 552 nominees, Rise Interactive has been selected as one of the Top 100 Finalists still in the running for the 13th annual Chicago Innovation Awards for its Interactive Investment Management (IIM) philosophy.

These awards celebrate the most...

Read More

Social Marketing Savants: What Your Brand Can Learn From Justin Bieber, the Boy King of Twitter

Justin BieberThe fact that Justin Bieber has more Twitter followers than your brand surprises absolutely no one at this point. He’s got a great voice, “pretty hair”, and caters to a fan base so diehard they’ve been known to riot at the slightest provocation or promise of a mall appearance. Obviously not...

Read More



Return on Attribution

  • Measure interactions along the customer journey
  • Compare performance across marketing channels 
  • Assign credit to the marketing tactics influencing conversion


Why Rise

Rise’s industry-leading analytics experts help marketers answer the most burning question in advertising — what touch points are truly impacting customer buying decisions? Going beyond what was previously possible...

Read More

What the New Gmail Means for Email Marketing Campaigns

The New GmailIn 2012, TechCrunch reported that Gmail enjoyed the participation of 425 million users, 45 state government agencies, and 66 of the top 100 universities in the United States. Needless to say, Google (and Gmail) have had an atmospheric effect similar to that of El Niño in years past—changing the...

Read More

Dusting for Digital Fingerprints

In an episode of Mad Men, Sterling Cooper Draper Pryce holds a focus group to unearth what women really want when the agency is trying to win the Ponds’ Cold Cream business. When the results differ from Don Draper’s campaign focus, he sticks to his original idea instead of adapting it to...

Read More

Failing to Prepare Is Preparing To Fail

The holiday season is fast approaching, and for those of us in the paid search world it is vital to have the proper strategy in place. Search volume for the perfect gifts will skyrocket as consumers begin to shop for holiday gifts, and brands who successfully optimize their campaigns can expect to...

Read More

How to Utilize Crowdsourcing in Your Brand’s Digital Marketing Strategy

CrowdsourcingThe development of creative work that represents your brand is an important step in exposing your message to the public. In the past, this meant sitting through meetings with advertising agencies and marketing companies, trying to communicate your ideas and goals to their creative staff. While...

Read More