Home About RISE Leadership Howard Diamond

Howard Diamond

Senior VP Digital Strategy

Howard Diamond is the Senior Vice President of Digital Strategy at Rise Interactive. Diamond brings to Rise more than 15 years of experience in helping marketers achieve maximum results from their media and technology investments.

Prior to Rise, he worked at CoolSavings.com (now Q Interactive), providing response-driven online marketing programs to more than 120 retailers nationwide including Disney, Kmart and J. Crew. He also worked at Coe-Truman Technologies, leading the sales and marketing efforts for Catapult, a content management and publishing solution for retailers and distributors such as Ace Hardware and Calendars.com.

Diamond earned a bachelor's degree in advertising from the University of Illinois at Urbana-Champaign.

RiseFeed

FROM OUR BLOG

3 Ways Giving Tuesday Puts a Twist on Traditional Holiday Marketing

Want an alternative to waking up at 4:00AM to stand in line on Black Friday?

Giving Tuesday, a day dedicated to giving back and creating awareness for philanthropic activities supporting nonprofit organizations, will celebrate its inauguration on Tuesday, November 27, 2012.  Created by 92nd...

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FROM OUR BLOG

Brands & Thought Leaders That are Rocking Twitter

Hashtag AwesomeBrands have been turning to Twitter to connect with consumers since the platform’s inception, spewing out 140-character missives in an attempt to catch the attention of the social network’s growing user base. Unfortunately, many brands fail to recognize that Twitter gives them the ability to do...

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FROM OUR BLOG

Google Contact Lens: More Data Than Meets the Eye

Google Contact LensAs a team who lives by the mantra “Analytically Driven,” we’re always on the lookout for innovative ways other groups, even those outside the marketing sphere, embody that mindset. We collect fascinating stories of using data to evolve the understanding or efficiency of a process, dive deep into...

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FROM OUR BLOG

Content That Converts Part 2: Distributing Digital Content for Maximum Impact

Digital Content DistributionLast week I introduced the topic of "Content That Converts" in Part 1 on the new creative weaponry in our arsenal. Read on to learn about the next step in successful content marketing: distribution.

The Digital Age has brought with it many conveniences of modern life, including the ability to...

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FROM OUR BLOG

Marketing-palooza: How To Show Off Your Brand At Music Festivals

Music Festival MarketingThere are places that you expect to find long lines of people waiting at music festivals: the entrance, the porta-potties and the beer tents, just to name a few. What may surprise you are the large groups of people queued up in front of brand activations; the areas within a music festival where...

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SOLUTIONS

Digital Media & Advanced Analytics Agency

Rise Interactive is a digital marketing agency specializing in digital media and advanced analytics.  The agency is a strategic partner helping marketing leaders allocate budgets most efficiently and create more relevant experiences for their customers.

Rise has accomplished its growth by taking a data-driven approach to marketing, maintaining a razor-sharp focus on client performance, and reinvesting the profits back into the business.  It...

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SOLUTIONS

Social Media Services

Social Media Results


Return on Social Media Services

  • Support brand goals by building and engaging a relevant social community
  • Develop deeper relationships with customers to increase trust, loyalty, and retention 
  • Improve reach, efficiency, and impact through integration of organic and paid strategies

 

Why Rise

Today, social media marketing needs to do more than build awareness – it must engage customers at all points of...

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FROM OUR BLOG

Expand Display Ads to Capture More Holiday Shoppers

The holiday season means big business for retailers, and this year looks to be cheerier than last. The National Retail Federation (NRF) projects holiday sales will increase 4.1 percent this year to a staggering $586.1 billion and the NRF’s Shop.org projects online holiday sales will increase 12...

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FROM OUR BLOG

“Undo Changes” Added to AdWords

Everyone makes mistakes. Google AdWords just made it a lot easier to fix these mistakes with a new feature in its Change History reports. Now, for simple changes such as budget and bid adjustments, you can simply press the ‘Undo Changes’ button:

Undo Your Changes

After clicking the button, which looks eerily...

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FROM OUR BLOG

Common Online Form Mistakes: Are You Making These Critical and Costly Errors?

Online Form MistakesAlthough you’re responsible for creating online forms, you’re also likely a user. And this means you know exactly what it feels like to be asked for buckets of information when filling out what should be a simple form. The form demands your name, address, phone number, date of birth and name of...

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RISE SOCIAL MEDIA
RISE SOCIAL MEDIA