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Howard Diamond

VP Digital Strategy

Howard Diamond is the Vice President of Digital Strategy at Rise Interactive. Diamond brings to Rise more than 15 years of experience in helping marketers achieve maximum results from their media and technology investments.

Prior to Rise, he worked at CoolSavings.com (now Q Interactive), providing response-driven online marketing programs to more than 120 retailers nationwide including Disney, Kmart and J. Crew. He also worked at Coe-Truman Technologies, leading the sales and marketing efforts for Catapult, a content management and publishing solution for retailers and distributors such as Ace Hardware and Calendars.com.

Diamond earned a bachelor's degree in advertising from the University of Illinois at Urbana-Champaign.

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SOLUTIONS

Analytics

 

Return on Analytics

  • Answer critical business questions
  • Take the ambiguity out of decision making
  • Gain insight to improve the customer experience and optimize for conversions
  • Differentiate strategy and outrun the competition
  • Better understand the customer journey and which marketing tactics influence buying decisions
  • Guide smarter investment decisions through visibility into marketing performance

 

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FROM OUR BLOG

How Advanced Marketing Attribution Can Improve Your Digital Marketing Efforts

Marketing Attribution CustomerChannel attribution is the process of assigning credit to a marketing channel for driving a conversion.  Any marketer worth their salary should be seeking to answer the question of what is really influencing customer conversions; the challenge is many are operating with blinders on owing to the use...

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FROM OUR BLOG

4 Scariest Social Media Moments of the Year

Happy Halloween! In celebration of this spooky and scary holiday, we wanted to share our picks for 2013’s most terrifying social media moments.

We’re going to take you through a haunted house of terrible Facebook and Twitter mistakes that probably cost brands money, customers and their...

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FROM OUR BLOG

The 411 on Marketing Automation & Email Marketing Service Providers

Email MarketingMarketing automation platforms and email marketing service providers are a requirement for many successful digital marketers — the question is, which software is the right match? Rise Interactive thoroughly investigates five of the top options, so read on and determine which works best for your...

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SOLUTIONS

Web Analytics Company

Experts in analyzing your web data and optimizing your campaigns

At Rise Interactive, our web analytics services are a core element of everything we do. Our team is comprised of analytics experts from the financial industry, engineering industry, marketing industry, and more. With some of the most quantitative minds in the marketplace, our experts provide our clients with actionable data and insights on a regular basis. Our intense data-driven...

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FROM OUR BLOG

Digital Marketing Daydream: I Love NY

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FROM OUR BLOG

Extend Your Brand’s Online Presence with Influencer Marketing

Consumers are inundated with digital advertisements on a daily basis, whether they are scrolling through their Facebook feeds, reading an article from the New York Times or watching a video on YouTube. However, as advertisers have become increasingly persistent, consumers have lost their trust in...

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SOLUTIONS

PPC Audits and Analysis

The Leading Paid Search Audit Company

“I’m doing everything right—but where are the returns?” is a classic lament of a frustrated website owner.

At Rise Interactive, the success of your Paid Search campaign is measured in one way: ROI. If your returns aren’t meeting your expectations, there’s a very good chance something is wrong.

When Rise begins managing a new client account, we immediately conduct a comprehensive Paid Search audit to see how...

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FROM OUR BLOG

“Undo Changes” Added to AdWords

Everyone makes mistakes. Google AdWords just made it a lot easier to fix these mistakes with a new feature in its Change History reports. Now, for simple changes such as budget and bid adjustments, you can simply press the ‘Undo Changes’ button:

Undo Your Changes

After clicking the button, which looks eerily...

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FROM OUR BLOG

Content Marketing for Optimizing Lead Generation

In general, marketing has always faced the challenge of definitively quantifying its value to a company’s earnings, whether it is justifying an exorbitant media buy for a Super Bowl spot or stating the case for a lengthy mobile promotion. The task of directly attributing sales to specific...

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