Home About RISE Leadership Howard Diamond

Howard Diamond

SVP Digital Strategy

Howard Diamond is the Senior Vice President of Digital Strategy at Rise Interactive. Diamond brings to Rise more than 15 years of experience in helping marketers achieve maximum results from their media and technology investments.

Prior to Rise, he worked at CoolSavings.com (now Q Interactive), providing response-driven online marketing programs to more than 120 retailers nationwide including Disney, Kmart and J. Crew. He also worked at Coe-Truman Technologies, leading the sales and marketing efforts for Catapult, a content management and publishing solution for retailers and distributors such as Ace Hardware and Calendars.com.

Diamond earned a bachelor's degree in advertising from the University of Illinois at Urbana-Champaign.

RiseFeed

FROM OUR BLOG

Is Display Advertising Still a Healthy Form of Marketing?

There is a lot of industry chatter around the impact of display advertising. Does display advertising work? Are consumers impacted even if they don’t click on ads? Is there value in view—through conversions? We decided to run a test to find out. Click through below to see what we learned:

 

 

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FROM OUR BLOG

Top 5 Ways to Maximize Customer Acquisition and Increase Revenue Online

ecommerce shopping cart

Creating a successful online presence in order to gain new customers and increase sales isn’t a one-stop shop anymore. In fact, it never really was, and now that the Internet has opened up so many channels for social media, search engine marketing, SEO strategies and a variety of other realms...

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SOLUTIONS

Email Marketing Services

Email Marketing Results


Return on Email Marketing Services

  • Communicate with customers through a cost-effective and proven channel
  • Create contextual experiences with relevant and actionable messaging 
  • Generate more revenue and more brand loyalty

 

Why Rise

Rise is dedicated to providing comprehensive email marketing services that are designed to meet and exceed your program goals. We focus on delivering scalable and measurable...

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FROM OUR BLOG

Marketing-palooza: How To Show Off Your Brand At Music Festivals

Music Festival MarketingThere are places that you expect to find long lines of people waiting at music festivals: the entrance, the porta-potties and the beer tents, just to name a few. What may surprise you are the large groups of people queued up in front of brand activations; the areas within a music festival where...

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SOLUTIONS

Interactive Investment Management (IIM)

Rise Interactive Investment Management

In the not so distant past, marketers were making multi-million dollar decisions based on gut instinct.  There was a time when marketers’ responsibilities ended at creating engaging, compelling pieces of output. The old adage that “marketers knew that 50% of their marketing budget was working, but didn’t know which 50%,” actually was acceptable. As savvy,...

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FROM OUR BLOG

Viewability in Sight for Display Advertisers

Digital ViewImpressions have recently proven to be a large topic of debate within the Display Advertising industry, mostly due to their lack of concrete measurability when compared to clicks. Advertisers are constantly looking for better ways to clearly determine what a valid display ad impression is and how...

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FROM OUR BLOG

Why Knowing Your Customer’s Profile Is Always The Right Thing To Do For Your Brand

Consumer on a LaptopAdvertising legend Bill Bernbach once said, “It is insight into human nature that is the key to the communicator’s skill.”

So why, then, do only 20 percent of marketers truly know their customers? According to a recent report from Yesmail Interactive & Gleanster, 80 percent of companies rely...

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FROM OUR BLOG

Content Marketing for Optimizing Lead Generation

In general, marketing has always faced the challenge of definitively quantifying its value to a company’s earnings, whether it is justifying an exorbitant media buy for a Super Bowl spot or stating the case for a lengthy mobile promotion. The task of directly attributing sales to specific...

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FROM OUR BLOG

Infographic: Transforming the Patient Experience

 

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FROM OUR BLOG

Top 3 Site Design Errors That Kill Organic Traffic

SEO DeathWebsites are not meant to be static properties. Updates and redesigns that add useful new content and improve upon the user's experience on the site are vital to the health of any web property. Visitors are motivated to return to your page often to get new information and see what's changed. Search...

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