Home About RISE Leadership Howard Diamond

Howard Diamond

VP Digital Strategy

Howard Diamond is the Vice President of Digital Strategy at Rise Interactive. Diamond brings to Rise more than 15 years of experience in helping marketers achieve maximum results from their media and technology investments.

Prior to Rise, he worked at CoolSavings.com (now Q Interactive), providing response-driven online marketing programs to more than 120 retailers nationwide including Disney, Kmart and J. Crew. He also worked at Coe-Truman Technologies, leading the sales and marketing efforts for Catapult, a content management and publishing solution for retailers and distributors such as Ace Hardware and Calendars.com.

Diamond earned a bachelor's degree in advertising from the University of Illinois at Urbana-Champaign.

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FROM OUR BLOG

Infographic: Mom’s Make a Difference

 
 

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FROM OUR BLOG

7 Tests to Improve Ecommerce Conversion Rate

shopping cartHaving a complicated path to purchase is a sure-fire way to drive customers away from your site. If you want to increase your ecommerce conversion rate and get customers to make purchases, you need to improve your ecommerce conversion funnel. Smart Insights offers some useful statistics on...

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In The News

In our effort to stay at the cutting edge of Internet marketing, Rise Interactive is constantly monitoring and researching the dynamic industry. Our research and analysis inspires the development of new products and services and stimulates comments and suggestions that support our position as a thought leader. We often announce the launch of new offerings, our stance regarding the latest in Internet marketing, or news about our leadership and its...

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FROM OUR BLOG

Internet Retailer Conference & Exhibition: A Chicago-Style Recap

 

 

 

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FROM OUR BLOG

Reasons to Give your Marketing Plan a Thorough Spring Cleaning

Spring CleaningAh, Spring. Flowers are blooming, the weather is (finally) breaking, and the possibilities are endless. But before you get too far into that daydream of twirling around in an open, grassy field, remember that Spring is about renewal and renewal takes work. 

As the months pass it’s easy to let your...

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FROM OUR BLOG

How Google Conversational Search Can Change Search Marketing

Google Conversational Search Microphone

People have been speaking to—or yelling at—their computers for years, but thanks to the rise of voice recognition technology, search marketing is about to join the conversation. At last month’s I/O developer conference, Google demoed a conversational search feature that allows the search...

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FROM OUR BLOG

Gmail Tabs: How Marketers Should Respond and Adapt in 2014

Each year, Google introduces a handful of changes that make the hearts of Internet marketers everywhere skip a few beats. This year, not only did the company introduce major changes to the algorithm, such as with Hummingbird, but the Gmail interface was completely revamped with new tabs.

Now, when...

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FROM OUR BLOG

CEO of Zappos, Tony Hsieh, invests $350 Million to Revitalize Downtown Las Vegas

 
 

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Competitive Intelligence

 

Return on Competitive Marketing Intelligence

  • Outrun the competition by pinpointing gaps in marketing strategies 
  • Create differentiated campaigns by understanding the competitive landscape
  • Uncover industry trends to create the biggest brand impact 

 

Why Rise

With over a decade of experience in digital marketing, Rise has examined campaigns launched by some of the world’s leading brands — learning...

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FROM OUR BLOG

Get Your Brand Drafted by the Fantasy Football Demographic

Fantasy Football, two words long-synonymous with backyard barbecues, men entrenched on couches, and countless bowls of half-eaten chips and dip, has quickly become a money-making bullseye for digital marketers. But what’s changed? Why should marketers pay attention to Fantasy Football? Here are...

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