Home About RISE Leadership Howard Diamond

Howard Diamond

Senior VP Digital Strategy

Howard Diamond is the Senior Vice President of Digital Strategy at Rise Interactive. Diamond brings to Rise more than 15 years of experience in helping marketers achieve maximum results from their media and technology investments.

Prior to Rise, he worked at CoolSavings.com (now Q Interactive), providing response-driven online marketing programs to more than 120 retailers nationwide including Disney, Kmart and J. Crew. He also worked at Coe-Truman Technologies, leading the sales and marketing efforts for Catapult, a content management and publishing solution for retailers and distributors such as Ace Hardware and Calendars.com.

Diamond earned a bachelor's degree in advertising from the University of Illinois at Urbana-Champaign.

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FROM OUR BLOG

Google Author Rank and the Importance of Content Marketing

Google Author RankThere was a time when the best way to gain attention for a piece of writing, art or video was simply to make the best product possible. Then came the first 10 years of Internet search engines, when the limitations of computer algorithms made it impossible to get content noticed without stuffing it...

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PPC Audits and Analysis

The Leading Paid Search Audit Company

“I’m doing everything right—but where are the returns?” is a classic lament of a frustrated website owner.

At Rise Interactive, the success of your Paid Search campaign is measured in one way: ROI. If your returns aren’t meeting your expectations, there’s a very good chance something is wrong.

When Rise begins managing a new client account, we immediately conduct a comprehensive Paid Search audit to see how...

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FROM OUR BLOG

Innovation on the Rise in Chicago

We are proud and excited to say that out of an astounding 552 nominees, Rise Interactive has been selected as one of the Top 100 Finalists still in the running for the 13th annual Chicago Innovation Awards for its Interactive Investment Management (IIM) philosophy.

These awards celebrate the most...

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Paid Search Lead Generation

Lead Generation... That Puts You in the Lead

In our never ending mission to maximize ROI, Rise employs a multi-faceted internet marketing campaign to give our client’s the most bang for their marketing buck. That’s why we aren’t merely focused on generating leads for our clients. Instead, our goal is to drive qualified leads—quality traffic that leads to conversions.

Lead generation with Paid Search is a powerful and targeted means of driving...

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FROM OUR BLOG

Why Bother with a Business Instagram?

Business InstagramFor most marketers Instagram is an elusive concept. It’s kind of like Facebook and kind of like Twitter and all about photos. With no paid post options and as the newest social media tool, it’s understandable that most companies have shied away from a business Instagram in the past.

Even though...

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FROM OUR BLOG

Running Your Digital Strategy like an NCAA Football Team

Deciding on a cohesive digital strategy can be quite confusing, and it can be easy to overlook the importance of one segment. However, it is vital to use multiple channels together for their different strengths to beat out your competition.  Similarly, in NCAA football, having a team...

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Rise Trading Desk

Your Online Ad Exchange Company

Display advertising is an important investment and must be treated as such, that is why it is critical to partner with a premier online ad exchange like the one offered by Rise Interactive. At Rise, we are able to provide online ad exchange services through our online media buying platform, Trading Desk. With Trading Desk you can improve the media buying process for the campaigns you manage by providing:

Improved...

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eCommerce Consulting Services

The eCommerce Paid Search Solution Company

At Rise Interactive, we believe that increasing traffic and sales are not ends in themselves. The real goal is profits. Paid Search is a powerful tool for accomplishing this goal, but compelling ad copy, high click-through-rates, clever bidding strategies and great landing pages will only be effective if they are united under one, holistic ROI driven campaign.

At the end of the day, Paid Search is an...

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SOLUTIONS

Digital Display Advertising

Display & Banner Advertising

Rise Interactive develops and executes digital display advertising campaigns that deliver awareness, traffic and conversions. Whether your objective is to generate leads, sell product or drive brand engagement, the Rise team of online media specialists can help accomplish your goals.  We take an agnostic buying approach, meaning we can purchase directly from publishers, networks, or leverage our real-time bidding...

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FROM OUR BLOG

Marketing-palooza: How To Show Off Your Brand At Music Festivals

Music Festival MarketingThere are places that you expect to find long lines of people waiting at music festivals: the entrance, the porta-potties and the beer tents, just to name a few. What may surprise you are the large groups of people queued up in front of brand activations; the areas within a music festival where...

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