Home About RISE Leadership Howard Diamond

Howard Diamond

Senior VP Digital Strategy

Howard Diamond is the Senior Vice President of Digital Strategy at Rise Interactive. Diamond brings to Rise more than 15 years of experience in helping marketers achieve maximum results from their media and technology investments.

Prior to Rise, he worked at CoolSavings.com (now Q Interactive), providing response-driven online marketing programs to more than 120 retailers nationwide including Disney, Kmart and J. Crew. He also worked at Coe-Truman Technologies, leading the sales and marketing efforts for Catapult, a content management and publishing solution for retailers and distributors such as Ace Hardware and Calendars.com.

Diamond earned a bachelor's degree in advertising from the University of Illinois at Urbana-Champaign.

RiseFeed

FROM OUR BLOG

How Can Universities Get a Passing Grade on Their Marketing?

Can universities earn a passing grade?It’s no secret that college-bound high-schoolers rely on digital media to find and compare universities. For this reason, it has never been more important for colleges to establish a strong online presence with plenty of digital resources.

According to the New York Times, private colleges have had...

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FROM OUR BLOG

4 Best Practices for Improving Email Deliverability

DeliverabilityIt’s a marketer’s worst nightmare: After spending days—or even weeks—developing the perfect email template and compiling a list of contacts, the messages automatically divert to the “Spam” folder. The unfortunate fact is, Gmail and other popular platforms often label authentic emails as spam, even...

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FROM OUR BLOG

YouSnooze, YouLose: Why Marketers Can’t Afford to Skip on YouTube

Video production and consumption is exploding, with over 100 hours of video uploaded every minute and over 6 billion hours of video watched every month. In fact, eMarketer reports that the US audience for digital video will surpass 200 million in 2015, making up almost two-thirds of the entire...

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FROM OUR BLOG

Failing to Prepare Is Preparing To Fail

The holiday season is fast approaching, and for those of us in the paid search world it is vital to have the proper strategy in place. Search volume for the perfect gifts will skyrocket as consumers begin to shop for holiday gifts, and brands who successfully optimize their campaigns can expect to...

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FROM OUR BLOG

Common Online Form Mistakes: Are You Making These Critical and Costly Errors?

Online Form MistakesAlthough you’re responsible for creating online forms, you’re also likely a user. And this means you know exactly what it feels like to be asked for buckets of information when filling out what should be a simple form. The form demands your name, address, phone number, date of birth and name of...

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SOLUTIONS

Creative Marketing Services

Creative That Converts
 

Why Rise

At Rise, our data-driven approach is fundamental to all practices, including the creative process. Our team is just as comfortable in Excel as they are in Creative Suite, with a laser focus on using information to inform design. The goal is to develop marketing creative that is relevant, compelling, and measurable – shifting the focus from pretty pictures to dynamic and personalized experiences for customers.

The result? ...

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FROM OUR BLOG

Help From Hova: What Digital Marketers Can Learn From Jay-Z

Woman Listening to MusicIt’s that connection that can give consumers a reason to buy and support your brand. To see innovative marketing campaigns in action, you don’t have to look any further than the music industry. In a marketplace where music is freely available to anyone with an internet connection, musicians are...

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FROM OUR BLOG

Content that Converts Part 3: Measuring the Success of Data-Driven Content

Measuring Success

You’ve done a lot of the heavy lifting at this point- investing in data informed design to make your content contextually relevant and investing in distribution, or connections, to get your message into the hands of the right people. However, with that investment comes responsibility to find...

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FROM OUR BLOG

Navigating the Native Advertising Waters

According to a recent Association of National Advertisers survey, 63 percent of respondents said they plan to increase spend on native advertising this year. BI Intelligence estimates that spending on native ads will reach $7.9 billion in 2015 and increase to $21 billion by 2018.

In the...

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FROM OUR BLOG

Brush up on Black Friday and Cyber Monday

The two biggest shopping days of the year are right around the corner and it is important for marketers to be prepared. Check out these shopping statistics to know where to focus your preparation efforts for Black Friday and Cyber Monday:
 

Black FridayBlack Friday

  • $12.3...

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