Home About RISE Leadership Jack Kraft

Jack Kraft

Senior Advisor

As Senior Advisor, Jack Kraft brings more than 35 years of diversified management experience to Rise Interactive. Kraft was Vice Chairman and COO of Leo Burnett Company for nearly 20 years, and retired in 1992. At the time of his retirement he was a member of the executive committee, chair of the finance committee, and a board member. Next, Kraft joined Young and Rubicam as EVP/Chief Administrative Officer and a board member. For the past dozen years, Kraft has been an active founder, investor, advisor and board member of a number of technology service firms.

Kraft participated in the development of a number of Internet-related firms. Among them, Modem Media, a pioneering interactive ad agency that went public, was acquired by Digitas, and is now part of Publicis Group. Two-Way Communications is another such firm Kraft helped to launch. It was later sold to iXL, which went public, became part of Avenue A/Razorfish/aQuantive, and was recently acquired by Microsoft.

Kraft regularly consults with a wide range of developing companies on matters of structure, growth, management development and corporate opportunities.

RiseFeed

SOLUTIONS

Mobile Search Marketing

Full Service Mobile Search Company

Rise Interactive stands at the forefront of the Paid Search industry, offering our clients real solutions for maximizing their ROI in this ever-changing climate. Today, mobile searches are rapidly becoming a tool of the masses with almost half of U.S. mobile users owning a Smartphone. In fact, since 2011, mobile searches have quadrupled and now account for over 14% of all search clicks from Google. At Rise we...

Read More
SOLUTIONS

Web Analytics Company

Experts in analyzing your web data and optimizing your campaigns

At Rise Interactive, our web analytics services are a core element of everything we do. Our team is comprised of analytics experts from the financial industry, engineering industry, marketing industry, and more. With some of the most quantitative minds in the marketplace, our experts provide our clients with actionable data and insights on a regular basis. Our intense data-driven...

Read More
SOLUTIONS

Business Services

The Online Advertising Company

With any online advertising initiative you want to ensure you are doing things as efficiently as possible while getting the best possible returns on your spend. With Trading Desk coupled with access to industry leading display experts you can be assured that we will be working to secure the best returns possible.

Our technology and people will give you access to 12 billion available impressions across 90% of...

Read More
FROM OUR BLOG

CEO of Zappos, Tony Hsieh, invests $350 Million to Revitalize Downtown Las Vegas

 
 

Read More
FROM OUR BLOG

Reasons to Give your Marketing Plan a Thorough Spring Cleaning

Spring CleaningAh, Spring. Flowers are blooming, the weather is (finally) breaking, and the possibilities are endless. But before you get too far into that daydream of twirling around in an open, grassy field, remember that Spring is about renewal and renewal takes work. 

As the months pass it’s easy to let your...

Read More
SOLUTIONS

eCommerce Consulting Services

The eCommerce Paid Search Solution Company

At Rise Interactive, we believe that increasing traffic and sales are not ends in themselves. The real goal is profits. Paid Search is a powerful tool for accomplishing this goal, but compelling ad copy, high click-through-rates, clever bidding strategies and great landing pages will only be effective if they are united under one, holistic ROI driven campaign.

At the end of the day, Paid Search is an...

Read More
FROM OUR BLOG

One-Minute Explanation of Facebook’s New Video Ads

Facebook Video Ads Are ComingInescapable video ads are coming to a social network near you.  Here are all the details explained in one minute:

These days, it seems like Facebook newsfeeds are full of ads and recommended pages instead of the baby pictures and reposted Buzzfeed articles that we’re used to. It’s no secret...

Read More
SOLUTIONS

Email Marketing

The Email Marketing Company

Rise Interactive is a leading Email Marketing Company dedicated to providing customized solutions designed to increase ROI. Our email marketing services can help your company strategize, create and execute large-scale Email Marketing campaigns. We create unique, targeted lists through sourcing your businesses’ internal emails along with integrating information acquired from brokerage services and our strategic...

Read More
FROM OUR BLOG

How Google Conversational Search Can Change Search Marketing

Google Conversational Search Microphone

People have been speaking to—or yelling at—their computers for years, but thanks to the rise of voice recognition technology, search marketing is about to join the conversation. At last month’s I/O developer conference, Google demoed a conversational search feature that allows the search...

Read More
FROM OUR BLOG

Viewability in Sight for Display Advertisers

Digital ViewImpressions have recently proven to be a large topic of debate within the Display Advertising industry, mostly due to their lack of concrete measurability when compared to clicks. Advertisers are constantly looking for better ways to clearly determine what a valid display ad impression is and how...

Read More
RISE SOCIAL MEDIA
RISE SOCIAL MEDIA

Rise Interactive
2 hours ago

Rise Interactive
Yesterday