Home About RISE Leadership Jack Kraft

Jack Kraft

Senior Advisor

As Senior Advisor, Jack Kraft brings more than 35 years of diversified management experience to Rise Interactive. Kraft was Vice Chairman and COO of Leo Burnett Company for nearly 20 years, and retired in 1992. At the time of his retirement he was a member of the executive committee, chair of the finance committee, and a board member. Next, Kraft joined Young and Rubicam as EVP/Chief Administrative Officer and a board member. For the past dozen years, Kraft has been an active founder, investor, advisor and board member of a number of technology service firms.

Kraft participated in the development of a number of Internet-related firms. Among them, Modem Media, a pioneering interactive ad agency that went public, was acquired by Digitas, and is now part of Publicis Group. Two-Way Communications is another such firm Kraft helped to launch. It was later sold to iXL, which went public, became part of Avenue A/Razorfish/aQuantive, and was recently acquired by Microsoft.

Kraft regularly consults with a wide range of developing companies on matters of structure, growth, management development and corporate opportunities.

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SOLUTIONS

Mobile Search Marketing

Full Service Mobile Search Company

Rise Interactive stands at the forefront of the Paid Search industry, offering our clients real solutions for maximizing their ROI in this ever-changing climate. Today, mobile searches are rapidly becoming a tool of the masses with almost half of U.S. mobile users owning a Smartphone. In fact, since 2011, mobile searches have quadrupled and now account for over 14% of all search clicks from Google. At Rise we...

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SOLUTIONS

Email Marketing

The Email Marketing Company

Rise Interactive is a leading Email Marketing Company dedicated to providing customized solutions designed to increase ROI. Our email marketing services can help your company strategize, create and execute large-scale Email Marketing campaigns. We create unique, targeted lists through sourcing your businesses’ internal emails along with integrating information acquired from brokerage services and our strategic...

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FROM OUR BLOG

The 411 on Marketing Automation & Email Marketing Service Providers

Email MarketingMarketing automation platforms and email marketing service providers are a requirement for many successful digital marketers — the question is, which software is the right match? Rise Interactive thoroughly investigates five of the top options, so read on and determine which works best for your...

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SOLUTIONS

Agency Services

The Banner Advertising Company

Banner advertising, display advertising, whatever you call it, Rise interactive is the company to turn to when looking for improved returns with your clients' online campaigns. Rise has a dedicated team of display marketing professionals who are experts in executing banner advertising campaigns that deliver exposure, traffic and conversions. Beyond our people is our technology, Trading Desk. Our Trading Desk...

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FROM OUR BLOG

7 Tests to Improve Ecommerce Conversion Rate

shopping cartHaving a complicated path to purchase is a sure-fire way to drive customers away from your site. If you want to increase your ecommerce conversion rate and get customers to make purchases, you need to improve your ecommerce conversion funnel. Smart Insights offers some useful statistics on...

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FROM OUR BLOG

Top 5 Ways to Maximize Customer Acquisition and Increase Revenue Online

ecommerce shopping cart

Creating a successful online presence in order to gain new customers and increase sales isn’t a one-stop shop anymore. In fact, it never really was, and now that the Internet has opened up so many channels for social media, search engine marketing, SEO strategies and a variety of other realms...

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SOLUTIONS

Social Media Company

The Social Media Company

Whether you're just starting out, need help with your existing presence or are looking to launch a brand new campaign, Rise Interactive has the team and expertise to help your company reach its Social Media goals.  With our integrated, data-driven method, the Rise team will help you create a targeted and strategic Social Media campaign to align with your goals and objectives for optimal performance.
 
Social Media can...

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FROM OUR BLOG

Differentiation Through Information: How to Creatively Use Consumer Data

When Kellogg’s Pop Tarts marketing team began looking for artists to headline its Crazy Good Summer concert series this year, it didn’t refer to the latest Billboard 200 chart or solicit suggestions from friends on Facebook. Instead, the brand partnered with concert ticket seller Live Nation (which...

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SOLUTIONS

Search Marketing Services

Full Service Search Marketing Company

Rise Interactive staff is often times referred to as “Search Marketing Nerds.”  The reason is that we have a true mastery of each component of search engine marketing.  We have experience helping some of the world’s largest B2C and B2B brands with the most complicated e-commerce, lead generation and branding search marketing programs.

No matter where you are looking to improve traffic, mobile, local or...

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SOLUTIONS

Rise Trading Desk

Your Online Ad Exchange Company

Display advertising is an important investment and must be treated as such, that is why it is critical to partner with a premier online ad exchange like the one offered by Rise Interactive. At Rise, we are able to provide online ad exchange services through our online media buying platform, Trading Desk. With Trading Desk you can improve the media buying process for the campaigns you manage by providing:

Improved...

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