Home About RISE Leadership Jack Kraft

Jack Kraft

Senior Advisor

As Senior Advisor, Jack Kraft brings more than 35 years of diversified management experience to Rise Interactive. Kraft was Vice Chairman and COO of Leo Burnett Company for nearly 20 years, and retired in 1992. At the time of his retirement he was a member of the executive committee, chair of the finance committee, and a board member. Next, Kraft joined Young and Rubicam as EVP/Chief Administrative Officer and a board member. For the past dozen years, Kraft has been an active founder, investor, advisor and board member of a number of technology service firms.

Kraft participated in the development of a number of Internet-related firms. Among them, Modem Media, a pioneering interactive ad agency that went public, was acquired by Digitas, and is now part of Publicis Group. Two-Way Communications is another such firm Kraft helped to launch. It was later sold to iXL, which went public, became part of Avenue A/Razorfish/aQuantive, and was recently acquired by Microsoft.

Kraft regularly consults with a wide range of developing companies on matters of structure, growth, management development and corporate opportunities.

RiseFeed

SOLUTIONS

Link Building Services

Leading Link Building Company

The majority of our competitors focus on link building to help companies improve their positioning in the major search engines.  Although we agree that this is important, we believe that the primary goal of link building should be to acquire high quality industry links to your site that will drive qualified traffic to your site.

By accomplishing the main goal of acquiring high quality links, our clients will receive...

Read More
SOLUTIONS

Local Internet Marketing Services

Taking Local Search to the Max

As a leading local search company, Rise expertly crafts a targeted local search strategy to maximize our client’s ROI. With 70% of U.S. households using the internet as a source of information when shopping for local products and services, the growth and importance of local search is undeniable. That’s why optimizing your businesses for local markets can pay big dividends.

Despite the obvious gains, many businesses...

Read More
FROM OUR BLOG

Showrooming: The Good, The Bad, and How Digital Marketers can Use It to Their Advantage

While standing in your store, a customer is thinking about purchasing your product. However, before making the final decision, they decide to take one last step: do a bit more research on their smartphone. In seconds, they can view dozens of product reviews and competitor pricing, some of which is...

Read More
SOLUTIONS

Rise Trading Desk

Your Online Ad Exchange Company

Display advertising is an important investment and must be treated as such, that is why it is critical to partner with a premier online ad exchange like the one offered by Rise Interactive. At Rise, we are able to provide online ad exchange services through our online media buying platform, Trading Desk. With Trading Desk you can improve the media buying process for the campaigns you manage by providing:

Improved...

Read More
SOLUTIONS

Search Marketing Services

Full Service Search Marketing Company

Rise Interactive staff is often times referred to as “Search Marketing Nerds.”  The reason is that we have a true mastery of each component of search engine marketing.  We have experience helping some of the world’s largest B2C and B2B brands with the most complicated e-commerce, lead generation and branding search marketing programs.

No matter where you are looking to improve traffic, mobile, local or...

Read More
FROM OUR BLOG

Common Online Form Mistakes: Are You Making These Critical and Costly Errors?

Online Form MistakesAlthough you’re responsible for creating online forms, you’re also likely a user. And this means you know exactly what it feels like to be asked for buckets of information when filling out what should be a simple form. The form demands your name, address, phone number, date of birth and name of...

Read More
FROM OUR BLOG

How to Utilize Crowdsourcing in Your Brand’s Digital Marketing Strategy

CrowdsourcingThe development of creative work that represents your brand is an important step in exposing your message to the public. In the past, this meant sitting through meetings with advertising agencies and marketing companies, trying to communicate your ideas and goals to their creative staff. While...

Read More
FROM OUR BLOG

Extend Your Brand’s Online Presence with Influencer Marketing

Consumers are inundated with digital advertisements on a daily basis, whether they are scrolling through their Facebook feeds, reading an article from the New York Times or watching a video on YouTube. However, as advertisers have become increasingly persistent, consumers have lost their trust in...

Read More
FROM OUR BLOG

Facebook Marketplace vs. Exchange Ads: 3 Important Differences

Facebook AdvertisingIf you are one of the thousands of marketers who utilize Facebook advertising, it may be difficult to keep up with all of the new changes Facebook has implemented this past year. Facebook currently offers two main categories of ads. The first category includes Marketplace Ads which consists of...

Read More
FROM OUR BLOG

5 Trends in Social Video Marketing

Just when marketing companies were starting to master the promotional benefits of social networking sites, a new trend is introducing an entirely new approach to social media advertising. The boom of Vine, YouTube and Instagram Video has marketing agencies examining how they can use social network...

Read More
RISE SOCIAL MEDIA
RISE SOCIAL MEDIA

Rise Interactive
Yesterday

Rise Interactive
Yesterday