Home About RISE Leadership Jack Kraft

Jack Kraft

Senior Advisor

As Senior Advisor, Jack Kraft brings more than 35 years of diversified management experience to Rise Interactive. Kraft was Vice Chairman and COO of Leo Burnett Company for nearly 20 years, and retired in 1992. At the time of his retirement he was a member of the executive committee, chair of the finance committee, and a board member. Next, Kraft joined Young and Rubicam as EVP/Chief Administrative Officer and a board member. For the past dozen years, Kraft has been an active founder, investor, advisor and board member of a number of technology service firms.

Kraft participated in the development of a number of Internet-related firms. Among them, Modem Media, a pioneering interactive ad agency that went public, was acquired by Digitas, and is now part of Publicis Group. Two-Way Communications is another such firm Kraft helped to launch. It was later sold to iXL, which went public, became part of Avenue A/Razorfish/aQuantive, and was recently acquired by Microsoft.

Kraft regularly consults with a wide range of developing companies on matters of structure, growth, management development and corporate opportunities.

RiseFeed

FROM OUR BLOG

What Does Google’s New Mobile-Friendly Update Mean for Your SEO?

As digital marketers, we all know the importance of Google’s elusive algorithm in our SEO efforts, as well as the fact it’s constantly changing. While some of these changes are minor and don’t have a noticeable impact on digital marketing strategies, others are worth taking the time to understand...

Read More
FROM OUR BLOG

Top 5 Ways to Maximize Customer Acquisition and Increase Revenue Online

ecommerce shopping cart

Creating a successful online presence in order to gain new customers and increase sales isn’t a one-stop shop anymore. In fact, it never really was, and now that the Internet has opened up so many channels for social media, search engine marketing, SEO strategies and a variety of other realms...

Read More
SOLUTIONS

Testing & Optimization

 

Return on Testing & Conversion Rate Optimization

  • Equip marketing teams to act on facts, rather than intuition, buzzwords or hunches
  • Ensure that all content delivers an optimal user experience 
  • Identify areas for improvement by implementing A/B or multivariate testing
  • Increase conversion rates through actionable insights

 

Why Rise

Rise is laser-focused on statistically relevant results and...

Read More
FROM OUR BLOG

Best Practices in Product Listing Ads

PLAsAccording to Google’s most recent research report, a customer who is exposed to both text ads and Product Listing Ads (PLA) is 83% more likely to convert than a consumer who is only exposed to text ads.

 

Product Listing Ads are the default ad format for Google Shopping. Different from paid text...

Read More
SOLUTIONS

Audit & Implementation

 

Return on Audit & Analytics Implementation

  • Define key metrics and implement proper analytics to track against desired business outcomes
  • Increase data reliability and customize reporting 
  • Minimize technical irregularities and ensure compliance with platform specifications

 

Why Rise

A properly implemented analytics platform is critical to any data-driven marketing strategy. At Rise, our certified...

Read More
FROM OUR BLOG

Dusting for Digital Fingerprints

In an episode of Mad Men, Sterling Cooper Draper Pryce holds a focus group to unearth what women really want when the agency is trying to win the Ponds’ Cold Cream business. When the results differ from Don Draper’s campaign focus, he sticks to his original idea instead of adapting it to...

Read More
FROM OUR BLOG

Gmail Tabs: How Marketers Should Respond and Adapt in 2014

Each year, Google introduces a handful of changes that make the hearts of Internet marketers everywhere skip a few beats. This year, not only did the company introduce major changes to the algorithm, such as with Hummingbird, but the Gmail interface was completely revamped with new tabs.

Now, when...

Read More
FROM OUR BLOG

7 Tests to Improve Ecommerce Conversion Rate

shopping cartHaving a complicated path to purchase is a sure-fire way to drive customers away from your site. If you want to increase your ecommerce conversion rate and get customers to make purchases, you need to improve your ecommerce conversion funnel. Smart Insights offers some useful statistics on...

Read More
FROM OUR BLOG

One Minute Explanation of Google’s Panda & Penguin Updates for Digital Marketers

What the Google Panda and Penguin updates mean for digital marketers, explained in one minute:

Google Panda and Penguin Updates

PENGUIN

Goal: to identify sites with questionable SEO tactics.

Targets: low-quality links including unnatural inbound links, a high number of site-wide inbound links, aggressive internal...

Read More
SOLUTIONS

Competitive Intelligence

 

Return on Competitive Marketing Intelligence

  • Outrun the competition by pinpointing gaps in marketing strategies 
  • Create differentiated campaigns by understanding the competitive landscape
  • Uncover industry trends to create the biggest brand impact 

 

Why Rise

With over a decade of experience in digital marketing, Rise has examined campaigns launched by some of the world’s leading brands — learning...

Read More