Home About RISE Leadership Jack Kraft

Jack Kraft

Senior Advisor

As Senior Advisor, Jack Kraft brings more than 35 years of diversified management experience to Rise Interactive. Kraft was Vice Chairman and COO of Leo Burnett Company for nearly 20 years, and retired in 1992. At the time of his retirement he was a member of the executive committee, chair of the finance committee, and a board member. Next, Kraft joined Young and Rubicam as EVP/Chief Administrative Officer and a board member. For the past dozen years, Kraft has been an active founder, investor, advisor and board member of a number of technology service firms.

Kraft participated in the development of a number of Internet-related firms. Among them, Modem Media, a pioneering interactive ad agency that went public, was acquired by Digitas, and is now part of Publicis Group. Two-Way Communications is another such firm Kraft helped to launch. It was later sold to iXL, which went public, became part of Avenue A/Razorfish/aQuantive, and was recently acquired by Microsoft.

Kraft regularly consults with a wide range of developing companies on matters of structure, growth, management development and corporate opportunities.

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Burst eMagazine

Burst is a monthly electronic publication produced by Rise Interactive. Subscribe today and join over 5,000+ digital marketing professionals in receiving exclusive content from Rise. Get the most valuable, need-to-know stories carefully selected by our industry expert analysts.

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FROM OUR BLOG

Facebook Marketplace vs. Exchange Ads: 3 Important Differences

Facebook AdvertisingIf you are one of the thousands of marketers who utilize Facebook advertising, it may be difficult to keep up with all of the new changes Facebook has implemented this past year. Facebook currently offers two main categories of ads. The first category includes Marketplace Ads which consists of...

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FROM OUR BLOG

Shark Tank Feeding Frenzy (Infographic)

It’s Shark Tank Week! The hit show’s season premiere airs next Friday, September 20th. Here at Rise, getting into the Shark Tank festivities was best accomplished by putting our industry-leading analytics skills to work. Our analysts pried open the jaws of these sharks and collected data to...

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Email Marketing Services

Email Marketing Results


Return on Email Marketing Services

  • Communicate with customers through a cost-effective and proven channel
  • Create contextual experiences with relevant and actionable messaging 
  • Generate more revenue and more brand loyalty

 

Why Rise

Rise is dedicated to providing comprehensive email marketing services that are designed to meet and exceed your program goals. We focus on delivering scalable and measurable...

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FROM OUR BLOG

Innovation on the Rise in Chicago

We are proud and excited to say that out of an astounding 552 nominees, Rise Interactive has been selected as one of the Top 100 Finalists still in the running for the 13th annual Chicago Innovation Awards for its Interactive Investment Management (IIM) philosophy.

These awards celebrate the most...

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Interactive Investment Management (IIM)

Rise Interactive Investment Management

In the not so distant past, marketers were making multi-million dollar decisions based on gut instinct.  There was a time when marketers’ responsibilities ended at creating engaging, compelling pieces of output. The old adage that “marketers knew that 50% of their marketing budget was working, but didn’t know which 50%,” actually was acceptable. As savvy,...

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FROM OUR BLOG

7 Digital Marketing Performance Boosters You Need To Be Investing In For 2015

Annual planning is well underway for many brands and no matter where you are in the development process, these seven key practices should be a big part of your 2015 strategy.  Click through below to see the tips aimed at helping you create marketing strategies that will boost your brand's...

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FROM OUR BLOG

Brands & Thought Leaders That are Rocking Twitter

Hashtag AwesomeBrands have been turning to Twitter to connect with consumers since the platform’s inception, spewing out 140-character missives in an attempt to catch the attention of the social network’s growing user base. Unfortunately, many brands fail to recognize that Twitter gives them the ability to do...

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FROM OUR BLOG

Common Online Form Mistakes: Are You Making These Critical and Costly Errors?

Online Form MistakesAlthough you’re responsible for creating online forms, you’re also likely a user. And this means you know exactly what it feels like to be asked for buckets of information when filling out what should be a simple form. The form demands your name, address, phone number, date of birth and name of...

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Audit & Implementation

 

Return on Audit & Analytics Implementation

  • Define key metrics and implement proper analytics to track against desired business outcomes
  • Increase data reliability and customize reporting 
  • Minimize technical irregularities and ensure compliance with platform specifications

 

Why Rise

A properly implemented analytics platform is critical to any data-driven marketing strategy. At Rise, our certified...

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