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Jack Kraft

Senior Advisor

As Senior Advisor, Jack Kraft brings more than 35 years of diversified management experience to Rise Interactive. Kraft was Vice Chairman and COO of Leo Burnett Company for nearly 20 years, and retired in 1992. At the time of his retirement he was a member of the executive committee, chair of the finance committee, and a board member. Next, Kraft joined Young and Rubicam as EVP/Chief Administrative Officer and a board member. For the past dozen years, Kraft has been an active founder, investor, advisor and board member of a number of technology service firms.

Kraft participated in the development of a number of Internet-related firms. Among them, Modem Media, a pioneering interactive ad agency that went public, was acquired by Digitas, and is now part of Publicis Group. Two-Way Communications is another such firm Kraft helped to launch. It was later sold to iXL, which went public, became part of Avenue A/Razorfish/aQuantive, and was recently acquired by Microsoft.

Kraft regularly consults with a wide range of developing companies on matters of structure, growth, management development and corporate opportunities.

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Online Reputation Management

The Online Reputation Management (ORM) Company

Rise Interactive’s Online Reputation Management services ensure user-generated content referencing client brands are constantly monitored and acted upon. Protecting and maintaining your company's brand image is a task that requires vigilance, management while implementing a proactive and reactive content creation strategy.

Given the fact that millions of consumers are actively participating in...

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Rise Trading Desk

Your Online Ad Exchange Company

Display advertising is an important investment and must be treated as such, that is why it is critical to partner with a premier online ad exchange like the one offered by Rise Interactive. At Rise, we are able to provide online ad exchange services through our online media buying platform, Trading Desk. With Trading Desk you can improve the media buying process for the campaigns you manage by providing:

Improved...

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Burst eMagazine

Burst is a monthly electronic publication produced by Rise Interactive. Subscribe today and join over 5,000+ digital marketing professionals in receiving exclusive content from Rise. Get the most valuable, need-to-know stories carefully selected by our industry expert analysts.

Please fill out this form to receive your free monthly subscription to Burst:

 


Below is a taste of some of the great features Burst offers to subscribers:

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We’re going to take you through a haunted house of terrible Facebook and Twitter mistakes that probably cost brands money, customers and their...

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It’s a bit ironic, though, that local-search...

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