As a Senior Advisor, Jack Kraft brings more than 35 years of diversified management experience to Rise Interactive. Originally, he was in the advertising and marketing business with two of the top agencies in the industry. For the past dozen years Kraft has been an active Founder, Investor, Advisor and/or Board Member of a number of technology service firms. Kraft retired as Vice-Chairman, COO of the Leo Burnett Company, a leading multi-national advertising agency, in 1992 after nearly 20 years. At retirement he was a member of the Executive Committee, a Board member and Chair of the Finance Committee. Next, Kraft joined Young and Rubicam as EVP/Chief Administrative Officer and member of the Board.
Kraft participated in the development of a number of Internet-related firms. Among them, Modem Media, a pioneering Interactive ad agency that went public, was acquired by Digitas and is now part of Publicis Group. Two-Way Communications is another such firm Kraft helped to launch. It was later sold to iXL, which went public, became part of Avenue A/Razorfish/aQuantive and was recently acquired by Microsoft.
Kraft regularly consults with a wide range of developing companies on matters of structure, growth, management development and corporate opportunities.
In our never ending mission to maximize ROI, Rise employs a multi-faceted internet marketing campaign to give our client’s the most bang for their marketing buck. That’s why we aren’t merely focused on generating leads for our clients. Instead, our goal is to drive qualified leads—quality traffic that leads to conversions.
Lead generation with Paid Search is a powerful and targeted means of...
The Online Inventory Management CompanyComparison shopping engine (CSE) management is a daunting task that many e-commerce retailers have pushed to the back burner due to the time consuming work involved in reformatting product feeds, daily bid management and ensuring that feeds do not go stale.
Rise Interactive’s marketing online inventory management solution powered by MerchantAdvantage automates feed management and provides an...
Rise Interactive stands at the forefront of the Paid Search industry, offering our clients real solutions for maximizing their ROI in this ever-changing climate. Today, mobile searches are rapidly becoming a tool of the masses with almost half of U.S. mobile users owning a Smartphone. In fact, since 2011, mobile searches have quadrupled and now account for over 14% of all search clicks from Google. At Rise we...
With any online advertising initiative you want to ensure you are doing things as efficiently as possible while getting the best possible returns on your spend. With Trading Desk coupled with access to industry leading display experts you can be assured that we will be working to secure the best returns possible.
Our technology and people will give you access to 12 billion available impressions across 90% of...
Display Advertising CompanyRise Interactive, a Chicago based online media company, executes display advertising campaigns that deliver exposure, traffic and conversions. Whether your objective is to generate leads, sell product or simply expose your brand, the Rise team of online media specialists can help accomplish your goals with our digital media trading/buying platform, Trading Desk.
The efficiency of the Rise Interactive Trading Desk...
What the Google Panda and Penguin updates mean for digital marketers, explained in one minute:
PENGUIN
Goal: to identify sites with questionable SEO tactics.
Targets: low-quality links including unnatural inbound links, a high number of site-wide inbound links, aggressive internal...
Want an alternative to waking up at 4:00AM to stand in line on Black Friday?
Giving Tuesday, a day dedicated to giving back and creating awareness for philanthropic activities supporting nonprofit organizations, will celebrate its inauguration on Tuesday, November 27, 2012. Created by 92nd...
“I’m doing everything right—but where are the returns?” is a classic lament of a frustrated website owner.
At Rise Interactive, the success of your Paid Search campaign is measured in one way: ROI. If your returns aren’t meeting your expectations, there’s a very good chance something is wrong.
When Rise begins managing a new client account, we immediately conduct a comprehensive Paid Search audit to...
Experts in analyzing your web data and optimizing your campaignsAt Rise Interactive, our web analytics services are a core element of everything we do. Our team is comprised of analytics experts from the financial industry, engineering industry, marketing industry, and more. With some of the most quantitative minds in the marketplace, our experts provide our clients with actionable data and insights on a regular basis. Our intense data-driven...
The Email Marketing CompanyRise Interactive is a leading Email Marketing Company dedicated to providing customized solutions designed to increase ROI. Our email marketing services can help your company strategize, create and execute large-scale Email Marketing campaigns. We create unique, targeted lists through sourcing your businesses’ internal emails along with integrating information acquired from brokerage services and our strategic...
Recent research shows that 20% of shoppers are using comparison shopping engines, which allow consumers to search for a product and view price and review information from a variety of retailers on a single page. http://bit.ly/14bK1R1
KPIs and #SEO metrics for Google Places SEO: bit.ly/11veoAL
Rise Interactive
51 minutes ago
Same to you! RT @LaSalleNetwork: Great to be acknowledged with @riseinteractive on the @icicorg Inner City 100 list! Congrats!
Rise Interactive
1 hour ago
