Home About RISE Leadership Jack Kraft

Jack Kraft

Senior Advisor

As Senior Advisor, Jack Kraft brings more than 35 years of diversified management experience to Rise Interactive. Kraft was Vice Chairman and COO of Leo Burnett Company for nearly 20 years, and retired in 1992. At the time of his retirement he was a member of the executive committee, chair of the finance committee, and a board member. Next, Kraft joined Young and Rubicam as EVP/Chief Administrative Officer and a board member. For the past dozen years, Kraft has been an active founder, investor, advisor and board member of a number of technology service firms.

Kraft participated in the development of a number of Internet-related firms. Among them, Modem Media, a pioneering interactive ad agency that went public, was acquired by Digitas, and is now part of Publicis Group. Two-Way Communications is another such firm Kraft helped to launch. It was later sold to iXL, which went public, became part of Avenue A/Razorfish/aQuantive, and was recently acquired by Microsoft.

Kraft regularly consults with a wide range of developing companies on matters of structure, growth, management development and corporate opportunities.

RiseFeed

FROM OUR BLOG

Digital Marketing Daydream: I Love NY

Read More
FROM OUR BLOG

3 Marketing Trends the Financial Services Industry Can’t Afford to Ignore

3 Marketing TrendsOver the past decade, technology has evolved rapidly, and consumer trends have shifted just as fast. Social media took the Internet by storm, marketing analytics got more powerful, and email marketing opened new doors for communicating with customers about the products and services they’re most...

Read More
FROM OUR BLOG

Four 2013 Social Media Campaigns That Restored Our Faith in Humanity

Social media can be used for a lot of frivolous things – updates on what you've had for lunch, your relationship status or your latest game achievements. But despite social media’s generally lighthearted nature, there are a few brands that were able to recognize how useful it can be in raising...

Read More
FROM OUR BLOG

Infographic: Mom’s Make a Difference

 
 

Read More
FROM OUR BLOG

Incorporate Product Listing Ads into Holiday Shopping Ad Campaigns

With holiday shopping season right around the corner, it is definitely time to seriously start finalizing the particulars of the campaigns that will be running leading up to an during this essential time for many retailers.   As part of your plan, Product Listing Ads (PLA’s) are definitely a must...

Read More
SOLUTIONS

Reporting & Analysis

 

Return on Reporting & Analysis

  • Provide visibility into marketing performance
  • Uncover insights by integrating multiple data sources 
  • Monitor campaign trends and key performance metrics
  • Translate data into actionable insights

 

Why Rise

Data can be a powerful tool, but it takes deep analytical expertise to transform numbers into actionable insights. Rise is built upon a quantitative foundation that is...

Read More
FROM OUR BLOG

One-Minute Explanation of the Google Hummingbird Search Algorithm Update

Google Hummingbird

Google announced its Hummingbird Search Algorithm Update on September 26th. Here are the details, explained in one minute:

 

Hummingbird is the new search algorithm that Google uses to sort through its information and web pages, in the hopes of returning relevant answers that meet today’s...

Read More
FROM OUR BLOG

CEO of Zappos, Tony Hsieh, invests $350 Million to Revitalize Downtown Las Vegas

 
 

Read More
FROM OUR BLOG

3 Ways Giving Tuesday Puts a Twist on Traditional Holiday Marketing

Want an alternative to waking up at 4:00AM to stand in line on Black Friday?

Giving Tuesday, a day dedicated to giving back and creating awareness for philanthropic activities supporting nonprofit organizations, will celebrate its inauguration on Tuesday, November 27, 2012.  Created by 92nd...

Read More
SOLUTIONS

Rise Interactive among the top agencies in the Agency 100 ranking

Chicago-based digital marketing firm ranks No. 22 on the annual list of fastest-growing U.S. agencies

 

CHICAGO – Rise Interactive today announced that it has been recognized as a top agency on the 2013 Agency 100, a list of the fastest-growing agencies in the U.S. The Agency 100, presented by The Agency Post, recognizes firms for their financial stability and outstanding three-year growth rates.

Rise Interactive, a digital marketing...

Read More
RISE SOCIAL MEDIA
RISE SOCIAL MEDIA

Rise Interactive
2 hours ago

Rise Interactive
Yesterday