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Jack Kraft

Senior Advisor

As Senior Advisor, Jack Kraft brings more than 35 years of diversified management experience to Rise Interactive. Kraft was Vice Chairman and COO of Leo Burnett Company for nearly 20 years, and retired in 1992. At the time of his retirement he was a member of the executive committee, chair of the finance committee, and a board member. Next, Kraft joined Young and Rubicam as EVP/Chief Administrative Officer and a board member. For the past dozen years, Kraft has been an active founder, investor, advisor and board member of a number of technology service firms.

Kraft participated in the development of a number of Internet-related firms. Among them, Modem Media, a pioneering interactive ad agency that went public, was acquired by Digitas, and is now part of Publicis Group. Two-Way Communications is another such firm Kraft helped to launch. It was later sold to iXL, which went public, became part of Avenue A/Razorfish/aQuantive, and was recently acquired by Microsoft.

Kraft regularly consults with a wide range of developing companies on matters of structure, growth, management development and corporate opportunities.

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SOLUTIONS

Testing & Optimization

 

Return on Testing & Conversion Rate Optimization

  • Equip marketing teams to act on facts, rather than intuition, buzzwords or hunches
  • Ensure that all content delivers an optimal user experience 
  • Identify areas for improvement by implementing A/B or multivariate testing
  • Increase conversion rates through actionable insights

 

Why Rise

Rise is laser-focused on statistically relevant results and...

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FROM OUR BLOG

3 Local Search Techniques That Will Be More Important in 2014

Local SearchOver the last seven years, the techniques that marketers use to enhance local search results have evolved. Today’s strategies are more intricate than those of the past, with special focus on webpage formatting, keyword placement and geographic signals.

It’s a bit ironic, though, that local-search...

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SOLUTIONS

International Marketing

International Search Marketing Services

In today’s global market, your company needs an experienced search marketing agency with an international presence. With offices in Chicago and Costa Rica and an expanding international network of partner agencies, Rise Interactive is uniquely positioned to meet your global search marketing needs. Whether you are a U.S. firm providing products or services globally or a foreign company targeting Internet...

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SOLUTIONS

Analytics

 

Return on Analytics Services

  • Answer critical business questions
  • Take the ambiguity out of decision making
  • Gain insight to improve the customer experience and optimize for conversions
  • Differentiate strategy and outrun the competition
  • Better understand the customer journey and which marketing tactics influence buying decisions
  • Guide smarter investment decisions through visibility into marketing...

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FROM OUR BLOG

Extend Your Brand’s Online Presence with Influencer Marketing

Consumers are inundated with digital advertisements on a daily basis, whether they are scrolling through their Facebook feeds, reading an article from the New York Times or watching a video on YouTube. However, as advertisers have become increasingly persistent, consumers have lost their trust in...

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FROM OUR BLOG

Reasons to Give your Marketing Plan a Thorough Spring Cleaning

Spring CleaningAh, Spring. Flowers are blooming, the weather is (finally) breaking, and the possibilities are endless. But before you get too far into that daydream of twirling around in an open, grassy field, remember that Spring is about renewal and renewal takes work. 

As the months pass it’s easy to let your...

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FROM OUR BLOG

Help From Hova: What Digital Marketers Can Learn From Jay-Z

Woman Listening to MusicIt’s that connection that can give consumers a reason to buy and support your brand. To see innovative marketing campaigns in action, you don’t have to look any further than the music industry. In a marketplace where music is freely available to anyone with an internet connection, musicians are...

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FROM OUR BLOG

The Path to Pants: A Story of Attribution

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FROM OUR BLOG

Viewability in Sight for Display Advertisers

Digital ViewImpressions have recently proven to be a large topic of debate within the Display Advertising industry, mostly due to their lack of concrete measurability when compared to clicks. Advertisers are constantly looking for better ways to clearly determine what a valid display ad impression is and how...

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SOLUTIONS

Web Analytics Company

Experts in analyzing your web data and optimizing your campaigns

At Rise Interactive, our web analytics services are a core element of everything we do. Our team is comprised of analytics experts from the financial industry, engineering industry, marketing industry, and more. With some of the most quantitative minds in the marketplace, our experts provide our clients with actionable data and insights on a regular basis. Our intense data-driven...

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