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Jack Kraft

Senior Advisor

As Senior Advisor, Jack Kraft brings more than 35 years of diversified management experience to Rise Interactive. Kraft was Vice Chairman and COO of Leo Burnett Company for nearly 20 years, and retired in 1992. At the time of his retirement he was a member of the executive committee, chair of the finance committee, and a board member. Next, Kraft joined Young and Rubicam as EVP/Chief Administrative Officer and a board member. For the past dozen years, Kraft has been an active founder, investor, advisor and board member of a number of technology service firms.

Kraft participated in the development of a number of Internet-related firms. Among them, Modem Media, a pioneering interactive ad agency that went public, was acquired by Digitas, and is now part of Publicis Group. Two-Way Communications is another such firm Kraft helped to launch. It was later sold to iXL, which went public, became part of Avenue A/Razorfish/aQuantive, and was recently acquired by Microsoft.

Kraft regularly consults with a wide range of developing companies on matters of structure, growth, management development and corporate opportunities.

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In The News:Rise Interactive receives 2013 Illinois Excellence Award

Small Business Institute for Excellence in Commerce (SBIEC) recognizes Chicago-based digital marketing agency for strong business ethics and stellar service

CHICAGO – Rise Interactive has been selected for the 2013 Illinois Excellence Award amongst all its peers and competitors by the Small Business Institute for Excellence in Commerce (SBIEC).

Each year the SBIEC conducts business surveys and industry research to identify companies that...

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Burst eMagazine

Burst is a monthly electronic publication produced by Rise Interactive. Subscribe today and join over 5,000+ digital marketing professionals in receiving exclusive content from Rise. Get the most valuable, need-to-know stories carefully selected by our industry expert analysts.

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Below is a taste of some of the great features Burst offers to subscribers:

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3 Marketing Trends the Financial Services Industry Can’t Afford to Ignore

3 Marketing TrendsOver the past decade, technology has evolved rapidly, and consumer trends have shifted just as fast. Social media took the Internet by storm, marketing analytics got more powerful, and email marketing opened new doors for communicating with customers about the products and services they’re most...

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Internet Retailer Conference & Exhibition: A Chicago-Style Recap

 

 

 

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One Minute Explanation of Google’s Panda & Penguin Updates for Digital Marketers

What the Google Panda and Penguin updates mean for digital marketers, explained in one minute:

Google Panda and Penguin Updates

PENGUIN

Goal: to identify sites with questionable SEO tactics.

Targets: low-quality links including unnatural inbound links, a high number of site-wide inbound links, aggressive internal...

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In general, marketing has always faced the challenge of definitively quantifying its value to a company’s earnings, whether it is justifying an exorbitant media buy for a Super Bowl spot or stating the case for a lengthy mobile promotion. The task of directly attributing sales to specific...

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The New GmailIn 2012, TechCrunch reported that Gmail enjoyed the participation of 425 million users, 45 state government agencies, and 66 of the top 100 universities in the United States. Needless to say, Google (and Gmail) have had an atmospheric effect similar to that of El Niño in years past—changing the...

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Brands that Are Content Marketing Kings

Content MarketingIt is no secret that content marketing is more and more important in terms of building customer relationships, developing customer loyalty, increasing sales, building your brand, and increasing your profits. According to Content+, blogs provide websites with 434 percent more indexed pages, and 97...

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3 Local Search Techniques That Will Be More Important in 2014

Local SearchOver the last seven years, the techniques that marketers use to enhance local search results have evolved. Today’s strategies are more intricate than those of the past, with special focus on webpage formatting, keyword placement and geographic signals.

It’s a bit ironic, though, that local-search...

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Four 2013 Social Media Campaigns That Restored Our Faith in Humanity

Social media can be used for a lot of frivolous things – updates on what you've had for lunch, your relationship status or your latest game achievements. But despite social media’s generally lighthearted nature, there are a few brands that were able to recognize how useful it can be in raising...

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