As a Senior Advisor, Jack Kraft brings more than 35 years of diversified management experience to Rise Interactive. Originally, he was in the advertising and marketing business with two of the top agencies in the industry. For the past dozen years Kraft has been an active Founder, Investor, Advisor and/or Board Member of a number of technology service firms. Kraft retired as Vice-Chairman, COO of the Leo Burnett Company, a leading multi-national advertising agency, in 1992 after nearly 20 years. At retirement he was a member of the Executive Committee, a Board member and Chair of the Finance Committee. Next, Kraft joined Young and Rubicam as EVP/Chief Administrative Officer and member of the Board.
Kraft participated in the development of a number of Internet-related firms. Among them, Modem Media, a pioneering Interactive ad agency that went public, was acquired by Digitas and is now part of Publicis Group. Two-Way Communications is another such firm Kraft helped to launch. It was later sold to iXL, which went public, became part of Avenue A/Razorfish/aQuantive and was recently acquired by Microsoft.
Kraft regularly consults with a wide range of developing companies on matters of structure, growth, management development and corporate opportunities.