Hi Everyone,
As we make our way into the second half of 2009, Rise continues to report exciting changes and additions. This newsletter provides updates and announcements on Rise’s new services, new marquis client, latest thought leadership and our new senior advisor.
This month's topics:
Rise's Newest Offering – Training & Advisory Services
Rise now provides extensive Training & Advisory services to internal marketing departments and individuals who wish to learn more about Internet marketing. The program is completely customized to the customer’s needs; it is focused on marketing your site and improving its ROI. Blocks of consulting hours can be purchased in the following areas:
• PPC & SEO – pay per click and search engine optimization strategies to maximize conversion rates and improve ROI
• Banner Advertising – display advertising campaigns that deliver exposure, traffic and conversions
• E-mail Marketing – utilizing e-mail strategies to optimize lists, e-mails, messaging and landing pages to maximize ROI and acquisitions
• Internet Strategy – creating & implementing cost effective media strategies to improve ROI and create conversions
• Affiliate Marketing – all aspects of the affiliate marketing channel including creative, positioning and relationship building
• Web Analytics - used to determine the cost per acquisition and number of acquisitions from each online marketing channel, as well as other key performance indicators
If your company is interested in our Training & Advisory services, or you know someone who is, simply reply to this e-mail, contact Mark Benoit at 312.646.1282, or go to the Rise Contact Us page.
Rise is proud to announce the addition of The Land of Nod to our client portfolio. The Land of Nod, with a partnership through Crate & Barrel, sells high quality children's furniture; including bedroom furniture, playroom furniture, children's bedding and all nursery necessities.
Five new posts have been added to Rise Interactive's blog
• What is URL Canonicalization - Read about an important aspect of your URL strategy that heavily impacts your ability to naturally rank on the search engines.
• Designing a Search Engine Friendly Website - A "How To" for the six different steps you can take to creating a search engine friendly Web site.
• How Do the Search Engines Determine Relevance? - A summary of onsite and offsite factors that search engines take into consideration when determining their search results.
• Taking the Search Engine Point of View: Why You Want Whatever the Search Engines Wants - Understand the criteria and methods that search engines use to determine their search results.
• Why SEO? - Review five basic benefits of SEO.
Please visit Rise Interactive's blog to read more.
New Senior Advisor to Rise Interactive
Despite the challenging economic times, Rise continues to grow. Jack Kraft, a highly regarded business advisor and consultant, has been enlisted to guide our continued growth and success in the Internet marketing arena.
Jack Kraft has more than 35 years of diversified management experience. Originally, he was in the advertising and marketing business with two of the top agencies in the industry. For the past dozen years Kraft has been an active Founder, Investor, Advisor and/or Board Member of a number of technology service firms. Kraft retired as Vice-Chairman, COO of the Leo Burnett Company, a leading multi-national advertising agency, in 1992 after nearly 20 years. At retirement he was a member of the Executive Committee, a Board member and Chair of the Finance Committee. Next, Kraft joined Young and Rubicam as EVP/Chief Administrative Officer and member of the Board.
Kraft participated in the development of a number of Internet-related firms. Among them, Modem Media, a pioneering Interactive ad agency that went public, was acquired by Digitas and is now part of Publicis Group. Two-Way Communications is another such firm Kraft helped to launch. It was later sold to iXL, which went public, became part of Avenue A/Razorfish/aQuantive and was recently acquired by Microsoft.
Kraft regularly consults with a wide range of developing companies on matters of structure, growth, management development and corporate opportunities.
Rise Interactive provides a comprehensive array of Internet marketing services. From search engine marketing and SEO to creative development and web analytics, Rise’s team of Internet marketing professionals can deliver tailored services to meet your online marketing needs.
Contact us to learn more about our online and Internet marketing services.
