Interactive Investment Monthly is a monthly e-newsletter from Rise Interactive. Our online marketing newsletter was created to help digital marketers understand what is going on in the marketplace.
September 2013: Get Your Brand Drafted this Football Season
August 2013: Digital Marketing Tips from Jay-Z and Bieber
July 2013: Top Five Ways to Increase Revenue Online
June 2013: Learn How to Dominate the Digital Shelf
March 2013: 5 Online Reputation Management Tips
February 2013: 5 Social Campaign Tools
January 2013: 3 Digital Marketing Channel Trends for 2013
December 2012: 4 Tools to Measure ROI on Pinterest
November 2012: Capture More Holiday Shoppers
October 2012: Bid Price's Influence on Quality Score
September 2012: A New Way of Looking at SEO
August 2012: The New Interactive Landscape
June 2012: Does Your Company Have A Sense of Urgency?
April 2012: Rahm Emanuel Congratulates Rise Interactive
December 2011: Paid Search and Display Technologies for 2012
November 2011: Social Media and Maximizing Your Interactive Budget
October 2011: SEO: How Understanding Your Analytics Gives You The Edge
Contact us to learn more about our Internet Marketing services.
Banner advertising, display advertising, whatever you call it, Rise interactive is the company to turn to when looking for improved returns with your clients' online campaigns. Rise has a dedicated team of display marketing professionals who are experts in executing banner advertising campaigns that deliver exposure, traffic and conversions. Beyond our people is our technology, Trading Desk. Our Trading Desk...
It’s a jungle out there in the business world. Beyond the day-to-day challenges of running a company, there’s an additional—and sometimes seemingly insurmountable—hurdle to cross: marketing your business so that it can stand out and above the vast array of options laid out for consumers. Today’s...
Rise Interactive staff is often times referred to as “Search Marketing Nerds.” The reason is that we have a true mastery of each component of search engine marketing. We have experience helping some of the world’s largest B2C and B2B brands with the most complicated e-commerce, lead generation and branding search marketing programs.
No matter where you are looking to improve traffic, mobile, local or...
Display advertising is an important investment and must be treated as such, that is why it is critical to partner with a premier online ad exchange like the one offered by Rise Interactive. At Rise, we are able to provide online ad exchange services through our online media buying platform, Trading Desk. With Trading Desk you can improve the media buying process for the campaigns you manage by providing:
Brands have been turning to Twitter to connect with consumers since the platform’s inception, spewing out 140-character missives in an attempt to catch the attention of the social network’s growing user base. Unfortunately, many brands fail to recognize that Twitter gives them the ability to do...
At Rise Interactive, our web analytics services are a core element of everything we do. Our team is comprised of analytics experts from the financial industry, engineering industry, marketing industry, and more. With some of the most quantitative minds in the marketplace, our experts provide our clients with actionable data and insights on a regular basis. Our intense data-driven...
Channel attribution is the process of assigning credit to a marketing channel for driving a conversion. Any marketer worth their salary should be seeking to answer the question of what is really influencing customer conversions; the challenge is many are operating with blinders on owing to the...
Advertising legend Bill Bernbach once said, “It is insight into human nature that is the key to the communicator’s skill.”
So why, then, do only 20 percent of marketers truly know their customers? According to a recent report from Yesmail Interactive & Gleanster, 80 percent of companies rely...
You’ve probably heard of Snapchat; an app that allows users to share photos and videos with friends. You’re likely aware of the app’s defining feature; recipients are only able to view photos and videos for 10 second or less (a feature which lends itself to some fairly illicit uses). What you...
Google announced its Hummingbird Search Algorithm Update on September 26th. Here are the details, explained in one minute:
Hummingbird is the new search algorithm that Google uses to sort through its information and web pages, in the hopes of returning relevant answers that meet today’s...
Failing to prepare your paid search campaigns for the December gift-giving season is a mistake your brand doesn't want to make: http://bit.ly/186hnpX