Google's Content Network expands to include Doubleclick Ad Exchange (Paid Search)
Google’s Content Network (GCN) is expanding to include the DoubleClick Ad Exchange, a popular advertising system for display advertising. The new ad exchange went live on September 18th and some of the highlights of this new exchange are:
This is a big step for Google as it tries to replicate its dominance in search ads into the over $15 billion dollar market for display ads. According to BusinessWeek, Google has a major advantage in DoubleClick in that all of the major Web publishers are already its clients. The tricky part will be convincing publishers and advertisers to use Google’s new ad exchange to purchase a larger percentage of their ads. Providing ad space on the hundreds of thousands of websites on Google’s Content Network may convince more publishers and advertisers to do just that.
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Google Adds simplified Local Business Ads (Paid Search)
After a few years in the works, Google has introduced Google Local Listing Ads, which will first become available in the San Francisco and San Diego areas. Each business must claim their listing from Google’s Local Business Center; however, once they have signed up Google will automatically create simplified ads to run on local result searches and in Google Maps.
According to Google, these ads will show by business location, search category and search location. Additionally Google will offer flat monthly rates, free performance tracking and no management required. It will be interesting to see how these ads will work in California and beyond once available nationwide.
(Image from Google YouTube video – a link is located below)
We suggest the following articles for additional information:Google unveils its New Merchant Center (Paid Search)
At the end of this month, Google gave a facelift to Google Base with the new Google Merchant Center. The new Merchant center provides an optimized experience for product listings, allowing e-commerce businesses to submit product feeds so that individual products are searchable through Google’s Product Search. Google Merchant Center also provides performance tracking on a product by product basis. Google Base is still available for other types of structured content, but the Merchant Center provides an enhanced and more measurable experience specifically for product listings.
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BING
Bing tests New Visual Search (SEO)
In September 2009, Bing released a beta version of its new Visual Search feature. It allows users to search for such topics as “new movies in the theaters” or “popular NFL players” and receive visual thumbnail results. One thing to note is that you need to have Microsoft’s Silverlight add-on installed in order to use the Visual Search. As Bing’s Visual Search moves out of its limited beta, SEO’s with retail and other image-centric industries may need to include graphic design as part of their overall SEO strategy.
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