Hi Everyone,
TIt has been another busy month here at Rise Interactive. We launched an internal paid search campaign, Jon Morris participated in numerous speaking engagements and the agency has been working hard preparing clients for Q4 and Q1 of 2010! In this newsletter, read about Rise Interactive updates, new blog posts focusing on search marketing strategies and a reoccurring problem we recently encountered with Adwords match types.
In this newsletter:
Match Types in a Perfect World
When Google Adwords recently served a Rise Interactive paid search ad for the term “michael head internet sales,” we must admit, we were a little frustrated. The term we were bidding on was “internet advertising company”. Since we had the bid set for the broad keyword match type, Adwords felt that “michael head internet sales” was relevant.
Numerous situations like the above have made many of us at Rise wary of using the broad match type. We like the fact that Adwords will serve an impression if the words in the phrase appear in any order in the query, but do not like that Adwords also takes it upon itself to decide what may be a relevant term.
Rise would love for Adwords to stop thinking on behalf of it advertisers. Ideally, Rise would like a new match type between phrase and broad that only serves impressions when any iteration of the keywords in your phrase are present in any order within the query. However, Adwords would never be allowed to decide if a term may be relevant to the phrase you are bidding on.
Have any of our readers dealt with similar frustrations? Read theKeyword relevancy and the Broad Match Type blog and share your comments regarding keyword match type issues.
Jon Morris Is Available for Speaking Engagements
Over the years, Jon Morris, Rise Interactive CEO, has received incredible feedback on the presentations he has given to a variety of audiences, including the University of Chicago, the Illinois Technology Association (ITA) and the Direct Marketing Association (DMA).
In response to all of the positive feedback and requests for more information, Jon is dedicating more time to speaking engagements. Jon is available to speak on a variety of Internet marketing topics including how to maximize your marketing dollars with any aspect of Internet marketing including paid search, social media and search engine optimization amongst others.
If you are involved in associations or groups that can benefit from learning more about how to utilize Internet marketing to increase their conversions and ROI, e-mail Julie at Julie.Washburn@riseinteractive.com to discuss how Jon can best serve your group!
Interested in Internet marketing help, but unsure of how successful your company currently is in the space? For qualifying companies, Rise Interactive is offering complimentary search engine marketing consultations to discuss the effectiveness of your current online efforts and what can be done to improve results.
Send us a message via the Contact Us page or e-mail Howard at Howard.Diamond@riseinteractive.comto request more information!
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More Thought Leadership from Rise Interactive
Developing a Link Building Strategy
Boost Rankings with Smart Content Strategies
Keyword relevancy and the Broad Match Type
Reuters, Scottrade, Yahoo Business and TopSEOs.com are just some of the publications that have picked up our most recent press release announcing Rise’s newest service, custom Google Analytics installation. Read up on what’s getting all the buzz!
Also, if you missed last month’s press release announcing our new Internet Training and Advisory service, read it now. Learn how Rise can help train your marketing team to manage the Internet marketing channels you utilize internally.
Contact us to learn more about our online and Internet marketing services.
