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Online Media Buying

Online Media Buying Services

Rise Interactive provides our agency customers with real-time, performance driven display media buying. As an online media buying company we are able to do this through our proprietary Trading Desk technology. Our online media buying services allow for unique access to powerful audience-based buying which delivers unmatched results through the majority of display inventory made available across leading ad exchanges.

Our platform provides efficiencies that allow for negotiation, purchase, trafficking, billing and paying for inventory in real-time. This eliminates redundant workflow and streamlines both the financial and reporting process.

Learn more about Trading Desk and how our online media buying platform can help you drive better results for your clients.

Contact us to learn more about our Online Media Buying services.

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FROM OUR BLOG

Marketing-palooza: How To Show Off Your Brand At Music Festivals

Music Festival MarketingThere are places that you expect to find long lines of people waiting at music festivals: the entrance, the porta-potties and the beer tents, just to name a few. What may surprise you are the large groups of people queued up in front of brand activations; the areas within a music festival where...

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FROM OUR BLOG

Facebook Marketplace vs. Exchange Ads: 3 Important Differences

Facebook AdvertisingIf you are one of the thousands of marketers who utilize Facebook advertising, it may be difficult to keep up with all of the new changes Facebook has implemented this past year. Facebook currently offers two main categories of ads. The first category includes Marketplace Ads which consists of...

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FROM OUR BLOG

One-Minute Explanation of Facebook’s New Video Ads

Facebook Video Ads Are ComingInescapable video ads are coming to a social network near you.  Here are all the details explained in one minute:

These days, it seems like Facebook newsfeeds are full of ads and recommended pages instead of the baby pictures and reposted Buzzfeed articles that we’re used to. It’s no secret...

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FROM OUR BLOG

Top 5 Ways to Maximize Customer Acquisition and Increase Revenue Online

ecommerce shopping cart

Creating a successful online presence in order to gain new customers and increase sales isn’t a one-stop shop anymore. In fact, it never really was, and now that the Internet has opened up so many channels for social media, search engine marketing, SEO strategies and a variety of other realms...

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FROM OUR BLOG

What You Didn’t Know About CTR

Mobile Search CTR

It’s common knowledge that where you’re positioned in the search engine has a significant impact on click-through rate (CTR). While we’ve always known that search engine rankings play a role in CTR, a recent study released by seoClarity illustrates exactly how much of an impact.

This study...

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FROM OUR BLOG

Viewability in Sight for Display Advertisers

Digital ViewImpressions have recently proven to be a large topic of debate within the Display Advertising industry, mostly due to their lack of concrete measurability when compared to clicks. Advertisers are constantly looking for better ways to clearly determine what a valid display ad impression is and how...

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FROM OUR BLOG

One Minute Explanation of Google’s Panda & Penguin Updates for Digital Marketers

What the Google Panda and Penguin updates mean for digital marketers, explained in one minute:

Google Panda and Penguin Updates

PENGUIN

Goal: to identify sites with questionable SEO tactics.

Targets: low-quality links including unnatural inbound links, a high number of site-wide inbound links, aggressive internal...

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FROM OUR BLOG

3 Marketing Trends the Financial Services Industry Can’t Afford to Ignore

3 Marketing TrendsOver the past decade, technology has evolved rapidly, and consumer trends have shifted just as fast. Social media took the Internet by storm, marketing analytics got more powerful, and email marketing opened new doors for communicating with customers about the products and services they’re most...

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FROM OUR BLOG

Brands with a Sense of Humor: Best April Fool’s Pranks of 2013

April Fools’ Day has become to pranks what the Super Bowl is to commercials—an opportunity for companies to have a bit of fun playing off of the humor and absurdities of popular culture. There were a ton of great pranks and jokes in 2013, sometimes at the expense of people who might not have been...

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SOLUTIONS

Attribution

 

Return on Attribution

  • Measure interactions along the customer journey
  • Compare performance across marketing channels 
  • Assign credit to the marketing tactics influencing conversion

 

Why Rise

Rise’s industry-leading analytics experts help marketers answer the most burning question in advertising — what touch points are truly impacting customer buying decisions? Going beyond what was previously possible...

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