Home Digital Media Paid Search Paid Search Audits

PPC Audits and Analysis

The Leading Paid Search Audit Company

“I’m doing everything right—but where are the returns?” is a classic lament of a frustrated website owner.

At Rise Interactive, the success of your Paid Search campaign is measured in one way: ROI. If your returns aren’t meeting your expectations, there’s a very good chance something is wrong.

When Rise begins managing a new client account, we immediately conduct a comprehensive Paid Search audit to see how performance can be maximized. We dive into the data, making sure to leave no stone unturned. Our proprietary PPCReporting tool allows us to analyze exactly what’s happening down to the individual keyword level to determine what’s working, what needs to be improved, and what needs to be overhauled completely. 

Here are a few areas that Rise examines during a Paid Search audit:

  • Mobile Search – Is the campaign targeted for phone and tablet searches? With the significant increase in Smart Phone usage, a successful mobile search campaign is one of the most effective ways to increase returns. This includes optimizing the site for mobile search, bidding on shorter keywords, utilizing geo-tracking for PPC ads, and other innovations.
  • Local Search – Creating a targeted campaign for local searches is an excellent way to maximize ROI. Using our unique Brand Metric Reporting, we can segment in on data from any geographical area, allowing us to channel resources into the most profitable locations. Rise then focuses on location specific keywords and geo-targeting to drive conversions in that specific area.
  • eCommerce - Ensuring that the Paid Search ad campaign for a large eCommerce site remains targeted, relevant and up-to-date can be a near impossible task. Rise’s feed management system, FeedPro, provides an automated one-stop solution to countless eCommerce challenges, enabling you to easily update, create, and freeze PPC ads based on your product offering.


For a complete Paid Search audit, contact your Rise representative or learn more about all the traffic generation and digital media services from Rise.

RiseFeed

FROM OUR BLOG

Google Contact Lens: More Data Than Meets the Eye

Google Contact LensAs a team who lives by the mantra “Analytically Driven,” we’re always on the lookout for innovative ways other groups, even those outside the marketing sphere, embody that mindset. We collect fascinating stories of using data to evolve the understanding or efficiency of a process, dive deep into...

Read More
FROM OUR BLOG

Running Your Digital Strategy like an NCAA Football Team

Deciding on a cohesive digital strategy can be quite confusing, and it can be easy to overlook the importance of one segment. However, it is vital to use multiple channels together for their different strengths to beat out your competition.  Similarly, in NCAA football, having a team...

Read More
FROM OUR BLOG

How Advanced Marketing Attribution Can Improve Your Digital Marketing Efforts

Marketing Attribution CustomerChannel attribution is the process of assigning credit to a marketing channel for driving a conversion.  Any marketer worth their salary should be seeking to answer the question of what is really influencing customer conversions; the challenge is many are operating with blinders on owing to the use...

Read More
FROM OUR BLOG

7 Tests to Improve Ecommerce Conversion Rate

shopping cartHaving a complicated path to purchase is a sure-fire way to drive customers away from your site. If you want to increase your ecommerce conversion rate and get customers to make purchases, you need to improve your ecommerce conversion funnel. Smart Insights offers some useful statistics on...

Read More
FROM OUR BLOG

Brand Alchemy: How To Turn Negative Consumer Reviews Into Golden Opportunities

Negative consumer reviews“Earned” media such as customer reviews are potent, persuasive, and personal—70 percent of global consumers trust online reviews to provide them with useful, credible information when making purchase decisions. In fact, today’s consumers seek information from an average of 10 different sources...

Read More
FROM OUR BLOG

Differentiation Through Information: How to Creatively Use Consumer Data

When Kellogg’s Pop Tarts marketing team began looking for artists to headline its Crazy Good Summer concert series this year, it didn’t refer to the latest Billboard 200 chart or solicit suggestions from friends on Facebook. Instead, the brand partnered with concert ticket seller Live Nation (which...

Read More
FROM OUR BLOG

Content Marketing for Optimizing Lead Generation

In general, marketing has always faced the challenge of definitively quantifying its value to a company’s earnings, whether it is justifying an exorbitant media buy for a Super Bowl spot or stating the case for a lengthy mobile promotion. The task of directly attributing sales to specific...

Read More
SOLUTIONS

Audit & Implementation

 

Return on Audit & Analytics Implementation

  • Define key metrics and implement proper analytics to track against desired business outcomes
  • Increase data reliability and customize reporting 
  • Minimize technical irregularities and ensure compliance with platform specifications

 

Why Rise

A properly implemented analytics platform is critical to any data-driven marketing strategy. At Rise, our certified...

Read More
SOLUTIONS

In The News

In our effort to stay at the cutting edge of Internet marketing, Rise Interactive is constantly monitoring and researching the dynamic industry. Our research and analysis inspires the development of new products and services and stimulates comments and suggestions that support our position as a thought leader. We often announce the launch of new offerings, our stance regarding the latest in Internet marketing, or news about our leadership and its...

Read More
SOLUTIONS

SEO Company

Full Service SEO Company

Rise Interactive is a proven SEO company that has helped increase the return on investment for some of the largest companies in the world.  We have experience in the most complicated aspects of search engine optimization and are always looking for the next challenge.  To help us stay ahead of other SEO companies, we consistently invest in technology and license applications, as well as test and research new cutting...

Read More
RISE SOCIAL MEDIA
RISE SOCIAL MEDIA

Rise Interactive
4 days ago