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PPC Audits and Analysis

The Leading Paid Search Audit Company

“I’m doing everything right—but where are the returns?” is a classic lament of a frustrated website owner.

At Rise Interactive, the success of your Paid Search campaign is measured in one way: ROI. If your returns aren’t meeting your expectations, there’s a very good chance something is wrong.

When Rise begins managing a new client account, we immediately conduct a comprehensive Paid Search audit to see how performance can be maximized. We dive into the data, making sure to leave no stone unturned. Our proprietary PPCReporting tool allows us to analyze exactly what’s happening down to the individual keyword level to determine what’s working, what needs to be improved, and what needs to be overhauled completely. 

Here are a few areas that Rise examines during a Paid Search audit:

  • Mobile Search – Is the campaign targeted for phone and tablet searches? With the significant increase in Smart Phone usage, a successful mobile search campaign is one of the most effective ways to increase returns. This includes optimizing the site for mobile search, bidding on shorter keywords, utilizing geo-tracking for PPC ads, and other innovations.
  • Local Search – Creating a targeted campaign for local searches is an excellent way to maximize ROI. Using our unique Brand Metric Reporting, we can segment in on data from any geographical area, allowing us to channel resources into the most profitable locations. Rise then focuses on location specific keywords and geo-targeting to drive conversions in that specific area.
  • eCommerce - Ensuring that the Paid Search ad campaign for a large eCommerce site remains targeted, relevant and up-to-date can be a near impossible task. Rise’s feed management system, FeedPro, provides an automated one-stop solution to countless eCommerce challenges, enabling you to easily update, create, and freeze PPC ads based on your product offering.


For a complete Paid Search audit, contact your Rise representative or learn more about all the traffic generation and search marketing services from Rise.

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Return on Testing & Optimization

  • Equip marketing teams to act on facts, rather than intuition, buzzwords or hunches
  • Ensure that all content delivers an optimal user experience 
  • Identify areas for improvement by implementing A/B or multivariate testing
  • Increase conversion rates through actionable insights

 

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