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Internet Marketing News and Research

Rise understands the challenges marketers face today when setting up and managing an online marketing campaign. With hundreds of Internet marketing tools and resources available, it can be daunting to determine which are the most reputable and will best suit your needs. In an effort to aid fellow Internet marketers, savvy professionals and novices alike, Rise has compiled this resource section to provide Internet marketing news and research, created by Rise Interactive, to guide you in your quest to becoming an Internet marketing master.

We will continuously build out the Internet Marketing News and Research section so that it is relevant and up-to-date. Check in often for new applications, updated information and future tutorials as fresh content will be added to increase your Internet marketing success.

Contact us to learn more about our Internet Marketing services.

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FROM OUR BLOG

Help From Hova: What Digital Marketers Can Learn From Jay-Z

Woman Listening to MusicIt’s that connection that can give consumers a reason to buy and support your brand. To see innovative marketing campaigns in action, you don’t have to look any further than the music industry. In a marketplace where music is freely available to anyone with an internet connection, musicians are...

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Rise Interactive named one of the “Best and Brightest Companies to Work For™”

National Best and Brightest Companies to Work ForRise Interactive, a Chicago-based digital marketing agency, announced that it has been named one of the “Best and Brightest Companies to Work For™” in the United States.

Qualified and talented employees are essential to a company’s success. Every year companies are striving to keep these employees through innovative human resources practices. Those companies that do it the best have been named a National Best and Brightest Companies to Work For™...

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FROM OUR BLOG

The 411 on Marketing Automation & Email Marketing Service Providers

Email MarketingMarketing automation platforms and email marketing service providers are a requirement for many successful digital marketers — the question is, which software is the right match? Rise Interactive thoroughly investigates five of the top options, so read on and determine which works best for your...

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FROM OUR BLOG

Brands & Thought Leaders That are Rocking Twitter

Hashtag AwesomeBrands have been turning to Twitter to connect with consumers since the platform’s inception, spewing out 140-character missives in an attempt to catch the attention of the social network’s growing user base. Unfortunately, many brands fail to recognize that Twitter gives them the ability to do...

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FROM OUR BLOG

3 Ways Giving Tuesday Puts a Twist on Traditional Holiday Marketing

Want an alternative to waking up at 4:00AM to stand in line on Black Friday?

Giving Tuesday, a day dedicated to giving back and creating awareness for philanthropic activities supporting nonprofit organizations, will celebrate its inauguration on Tuesday, November 27, 2012.  Created by 92nd...

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FROM OUR BLOG

Prioritizing the Patient Experience: 3 Ways Marketing Can Improve the Patient Experience

Patient Experience Healthcare is a business, there’s no denying it. Hospitals and clinics need to generate leads and measure conversions just like any other industry. However, due to the personal nature of a doctor-patient relationship, healthcare marketers must approach their craft a little differently. The...

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FROM OUR BLOG

Tech and The City: See What’s Making Chicago Stand Out

Silicon Valley isn’t the only place tech firms can thrive. Chicago continues to make a name for itself and two recent events further showcase the city’s chops as a growing and impressive hub of technology and innovation. Coming off of last week’s 13th Annual Chicago Innovation Awards, Mayor Rahm...

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FROM OUR BLOG

Showrooming: The Good, The Bad, and How Digital Marketers can Use It to Their Advantage

While standing in your store, a customer is thinking about purchasing your product. However, before making the final decision, they decide to take one last step: do a bit more research on their smartphone. In seconds, they can view dozens of product reviews and competitor pricing, some of which is...

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FROM OUR BLOG

Innovation on the Rise in Chicago

We are proud and excited to say that out of an astounding 552 nominees, Rise Interactive has been selected as one of the Top 100 Finalists still in the running for the 13th annual Chicago Innovation Awards for its Interactive Investment Management (IIM) philosophy.

These awards celebrate the most...

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FROM OUR BLOG

One-Minute Explanation of Google’s Panda 4.0

Panda 4.0Panda 4.0

On May 20th, Matt Cutts announced on Twitter that Google was rolling out Panda 4.0.  Although Panda generally has rolling-updates on a monthly basis, this is a major update and Google is officially calling it Panda 4.0. The job of Panda is to filter out sites with bad or “thin” content....

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