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Internet Marketing News and Research

Rise understands the challenges marketers face today when setting up and managing an online marketing campaign. With hundreds of Internet marketing tools and resources available, it can be daunting to determine which are the most reputable and will best suit your needs. In an effort to aid fellow Internet marketers, savvy professionals and novices alike, Rise has compiled this resource section to provide Internet marketing news and research, created by Rise Interactive, to guide you in your quest to becoming an Internet marketing master.

We will continuously build out the Internet Marketing News and Research section so that it is relevant and up-to-date. Check in often for new applications, updated information and future tutorials as fresh content will be added to increase your Internet marketing success.

Contact us to learn more about our Internet Marketing services.

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Web Analytics Company

Experts in analyzing your web data and optimizing your campaigns

At Rise Interactive, our web analytics services are a core element of everything we do. Our team is comprised of analytics experts from the financial industry, engineering industry, marketing industry, and more. With some of the most quantitative minds in the marketplace, our experts provide our clients with actionable data and insights on a regular basis. Our intense data-driven...

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FROM OUR BLOG

Get Your Brand Drafted by the Fantasy Football Demographic

Fantasy Football, two words long-synonymous with backyard barbecues, men entrenched on couches, and countless bowls of half-eaten chips and dip, has quickly become a money-making bullseye for digital marketers. But what’s changed? Why should marketers pay attention to Fantasy Football? Here are...

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Attribution

 

Return on Attribution

  • Measure interactions along the customer journey
  • Compare performance across marketing channels 
  • Assign credit to the marketing tactics influencing conversion

 

Why Rise

Rise’s industry-leading analytics experts help marketers answer the most burning question in advertising — what touch points are truly impacting customer buying decisions? Going beyond what was previously possible...

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FROM OUR BLOG

Brands & Thought Leaders That are Rocking Twitter

Hashtag AwesomeBrands have been turning to Twitter to connect with consumers since the platform’s inception, spewing out 140-character missives in an attempt to catch the attention of the social network’s growing user base. Unfortunately, many brands fail to recognize that Twitter gives them the ability to do...

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FROM OUR BLOG

3 Marketing Trends the Financial Services Industry Can’t Afford to Ignore

3 Marketing TrendsOver the past decade, technology has evolved rapidly, and consumer trends have shifted just as fast. Social media took the Internet by storm, marketing analytics got more powerful, and email marketing opened new doors for communicating with customers about the products and services they’re most...

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FROM OUR BLOG

Google Author Rank and the Importance of Content Marketing

Google Author RankThere was a time when the best way to gain attention for a piece of writing, art or video was simply to make the best product possible. Then came the first 10 years of Internet search engines, when the limitations of computer algorithms made it impossible to get content noticed without stuffing it...

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Testing & Optimization

 

Return on Testing & Conversion Rate Optimization

  • Equip marketing teams to act on facts, rather than intuition, buzzwords or hunches
  • Ensure that all content delivers an optimal user experience 
  • Identify areas for improvement by implementing A/B or multivariate testing
  • Increase conversion rates through actionable insights

 

Why Rise

Rise is laser-focused on statistically relevant results and...

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FROM OUR BLOG

How Google Conversational Search Can Change Search Marketing

Google Conversational Search Microphone

People have been speaking to—or yelling at—their computers for years, but thanks to the rise of voice recognition technology, search marketing is about to join the conversation. At last month’s I/O developer conference, Google demoed a conversational search feature that allows the search...

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FROM OUR BLOG

“Undo Changes” Added to AdWords

Everyone makes mistakes. Google AdWords just made it a lot easier to fix these mistakes with a new feature in its Change History reports. Now, for simple changes such as budget and bid adjustments, you can simply press the ‘Undo Changes’ button:

Undo Your Changes

After clicking the button, which looks eerily...

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International Marketing

International Search Marketing Services

In today’s global market, your company needs an experienced search marketing agency with an international presence. With offices in Chicago and Costa Rica and an expanding international network of partner agencies, Rise Interactive is uniquely positioned to meet your global search marketing needs. Whether you are a U.S. firm providing products or services globally or a foreign company targeting Internet...

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Rise Interactive
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