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Internet Marketing News and Research

Rise understands the challenges marketers face today when setting up and managing an online marketing campaign. With hundreds of Internet marketing tools and resources available, it can be daunting to determine which are the most reputable and will best suit your needs. In an effort to aid fellow Internet marketers, savvy professionals and novices alike, Rise has compiled this resource section to provide Internet marketing news and research, created by Rise Interactive, to guide you in your quest to becoming an Internet marketing master.

We will continuously build out the Internet Marketing News and Research section so that it is relevant and up-to-date. Check in often for new applications, updated information and future tutorials as fresh content will be added to increase your Internet marketing success.

Contact us to learn more about our Internet Marketing services.

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Comparison Shopping Engines

The Online Inventory Management Company

Comparison shopping engine (CSE) management is a daunting task that many e-commerce retailers have pushed to the back burner due to the time consuming work involved in reformatting product feeds, daily bid management and ensuring that feeds do not go stale.

Rise Interactive’s marketing online inventory management solution powered by MerchantAdvantage automates feed management and provides an experienced...

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FROM OUR BLOG

Top-Notch Testing Techniques from IMLS

The Internet Marketing Leadership Series(IMLS) is coming to Chicago this Thursday, Feburary 27th. At IMLS: Mad Men to Math Men, attendees will learn about the transformation from yesterday's Mad Men to today's Math Men and how to best leverage data to make smarter and more impactful marketing...

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FROM OUR BLOG

Digital Marketing in 2014: 5 Things I Learned at SMX

SMXLast week, Rise Interactive Senior Internet Marketing Consultants Elliot Nam and Justin Garvin attended SMX East 2013 in New York City to learn cutting edge search marketing tactics from industry experts. In no particular order, here are their top five takeaways as we head into 2014.

Where Paid...

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FROM OUR BLOG

How Advanced Marketing Attribution Can Improve Your Digital Marketing Efforts

Marketing Attribution CustomerChannel attribution is the process of assigning credit to a marketing channel for driving a conversion.  Any marketer worth their salary should be seeking to answer the question of what is really influencing customer conversions; the challenge is many are operating with blinders on owing to the use...

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FROM OUR BLOG

5 Trends in Social Video Marketing

Just when marketing companies were starting to master the promotional benefits of social networking sites, a new trend is introducing an entirely new approach to social media advertising. The boom of Vine, YouTube and Instagram Video has marketing agencies examining how they can use social network...

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FROM OUR BLOG

Differentiation Through Information: How to Creatively Use Consumer Data

When Kellogg’s Pop Tarts marketing team began looking for artists to headline its Crazy Good Summer concert series this year, it didn’t refer to the latest Billboard 200 chart or solicit suggestions from friends on Facebook. Instead, the brand partnered with concert ticket seller Live Nation (which...

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Rise Trading Desk

Your Online Ad Exchange Company

Display advertising is an important investment and must be treated as such, that is why it is critical to partner with a premier online ad exchange like the one offered by Rise Interactive. At Rise, we are able to provide online ad exchange services through our online media buying platform, Trading Desk. With Trading Desk you can improve the media buying process for the campaigns you manage by providing:

Improved...

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FROM OUR BLOG

3 Local Search Techniques That Will Be More Important in 2014

Local SearchOver the last seven years, the techniques that marketers use to enhance local search results have evolved. Today’s strategies are more intricate than those of the past, with special focus on webpage formatting, keyword placement and geographic signals.

It’s a bit ironic, though, that local-search...

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FROM OUR BLOG

One-Minute Explanation of the Google Hummingbird Search Algorithm Update

Google Hummingbird

Google announced its Hummingbird Search Algorithm Update on September 26th. Here are the details, explained in one minute:

 

Hummingbird is the new search algorithm that Google uses to sort through its information and web pages, in the hopes of returning relevant answers that meet today’s...

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FROM OUR BLOG

What the New Gmail Means for Email Marketing Campaigns

The New GmailIn 2012, TechCrunch reported that Gmail enjoyed the participation of 425 million users, 45 state government agencies, and 66 of the top 100 universities in the United States. Needless to say, Google (and Gmail) have had an atmospheric effect similar to that of El Niño in years past—changing the...

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