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The Rise Story

The Birth of a Search Marketing Company

Rise Interactive was developed in 2004 by Jon Morris while obtaining his MBA at the University of Chicago. The company's original concept, to teach traditional marketers how to manage Internet marketing campaigns, was entered into the New Venture Challenge, the University of Chicago's annual business plan competition. After obtaining second place it was not long before the plan went from paper to reality. While teaching classes, attendees continually asked Morris if he would be available to manage their campaigns. Given the demand, Rise quickly emerged from a teaching organization to a search engine marketing agency focused on the needs of small businesses.

Since its founding, Rise has evolved from an SEM agency consulting small, Chicago-based businesses to a full-service digital marketing agency for Fortune 1000 companies throughout the United States.

Contact us to learn more about Rise.

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FROM OUR BLOG

Why Bother with a Business Instagram?

Business InstagramFor most marketers Instagram is an elusive concept. It’s kind of like Facebook and kind of like Twitter and all about photos. With no paid post options and as the newest social media tool, it’s understandable that most companies have shied away from a business Instagram in the past.

Even though...

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FROM OUR BLOG

What the New Gmail Means for Email Marketing Campaigns

The New GmailIn 2012, TechCrunch reported that Gmail enjoyed the participation of 425 million users, 45 state government agencies, and 66 of the top 100 universities in the United States. Needless to say, Google (and Gmail) have had an atmospheric effect similar to that of El Niño in years past—changing the...

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FROM OUR BLOG

One-Minute Explanation of Google’s Panda 4.0

Panda 4.0Panda 4.0

On May 20th, Matt Cutts announced on Twitter that Google was rolling out Panda 4.0.  Although Panda generally has rolling-updates on a monthly basis, this is a major update and Google is officially calling it Panda 4.0. The job of Panda is to filter out sites with bad or “thin” content....

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FROM OUR BLOG

Brand Alchemy: How To Turn Negative Consumer Reviews Into Golden Opportunities

Negative consumer reviews“Earned” media such as customer reviews are potent, persuasive, and personal—70 percent of global consumers trust online reviews to provide them with useful, credible information when making purchase decisions. In fact, today’s consumers seek information from an average of 10 different sources...

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FROM OUR BLOG

5 Steps To Higher Converting Landing Pages

Landing Page ConfusionYour competitors are getting smarter and fiercer. More and more companies are learning why conversion rate optimization is the game changer in online marketing. Don’t fall behind! Here are the top things to test on your landing pages to skyrocket the number of leads and sales you generate from the...

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FROM OUR BLOG

How to Utilize Crowdsourcing in Your Brand’s Digital Marketing Strategy

CrowdsourcingThe development of creative work that represents your brand is an important step in exposing your message to the public. In the past, this meant sitting through meetings with advertising agencies and marketing companies, trying to communicate your ideas and goals to their creative staff. While...

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FROM OUR BLOG

The CIA Sends Its First Tweet

Although The White House has been tweeting since April 2009 and @NASA since December 2007, The Central Intelligence Agency today gave its voice a digital identity and started tweeting.

The CIA’s first tweet is off to the moon (no pun intended @NASA) 

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FROM OUR BLOG

Digital Marketing University: Tips for Marketing in Higher Education

Butler BulldogThe Internet has redefined and, in many cases, restructured higher education. Low-cost, online universities and free MOOCs (Massive Open Online Courses) are giving students more options than just attending traditional, four-year universities. But the Web hasn’t just changed the student-teacher...

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FROM OUR BLOG

Shark Tank Feeding Frenzy (Infographic)

It’s Shark Tank Week! The hit show’s season premiere airs next Friday, September 20th. Here at Rise, getting into the Shark Tank festivities was best accomplished by putting our industry-leading analytics skills to work. Our analysts pried open the jaws of these sharks and collected data to...

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FROM OUR BLOG

CEO of Zappos, Tony Hsieh, invests $350 Million to Revitalize Downtown Las Vegas

 
 

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RISE SOCIAL MEDIA
RISE SOCIAL MEDIA

Rise Interactive
5 days ago

Rise Interactive
5 days ago