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The Rise Story

The Birth of a Search Marketing Company

Rise Interactive was developed in 2004 by Jon Morris while obtaining his MBA at the University of Chicago. The company's original concept, to teach traditional marketers how to manage Internet marketing campaigns, was entered into the New Venture Challenge, the University of Chicago's annual business plan competition. After obtaining second place it was not long before the plan went from paper to reality. While teaching classes, attendees continually asked Morris if he would be available to manage their campaigns. Given the demand, Rise quickly emerged from a teaching organization to a search engine marketing agency focused on the needs of small businesses.

Since its founding, Rise has evolved from an SEM agency consulting small, Chicago-based businesses to a full-service digital marketing agency for Fortune 1000 companies throughout the United States.

Contact us to learn more about Rise.

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In The News

In our effort to stay at the cutting edge of Internet marketing, Rise Interactive is constantly monitoring and researching the dynamic industry. Our research and analysis inspires the development of new products and services and stimulates comments and suggestions that support our position as a thought leader. We often announce the launch of new offerings, our stance regarding the latest in Internet marketing, or news about our leadership and its...

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FROM OUR BLOG

5 Trends in Social Video Marketing

Just when marketing companies were starting to master the promotional benefits of social networking sites, a new trend is introducing an entirely new approach to social media advertising. The boom of Vine, YouTube and Instagram Video has marketing agencies examining how they can use social network...

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FROM OUR BLOG

What the New Gmail Means for Email Marketing Campaigns

The New GmailIn 2012, TechCrunch reported that Gmail enjoyed the participation of 425 million users, 45 state government agencies, and 66 of the top 100 universities in the United States. Needless to say, Google (and Gmail) have had an atmospheric effect similar to that of El Niño in years past—changing the...

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FROM OUR BLOG

One-Minute Explanation of the Google Hummingbird Search Algorithm Update

Google Hummingbird

Google announced its Hummingbird Search Algorithm Update on September 26th. Here are the details, explained in one minute:

 

Hummingbird is the new search algorithm that Google uses to sort through its information and web pages, in the hopes of returning relevant answers that meet today’s...

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FROM OUR BLOG

How to Utilize Crowdsourcing in Your Brand’s Digital Marketing Strategy

CrowdsourcingThe development of creative work that represents your brand is an important step in exposing your message to the public. In the past, this meant sitting through meetings with advertising agencies and marketing companies, trying to communicate your ideas and goals to their creative staff. While...

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FROM OUR BLOG

Reasons to Give your Marketing Plan a Thorough Spring Cleaning

Spring CleaningAh, Spring. Flowers are blooming, the weather is (finally) breaking, and the possibilities are endless. But before you get too far into that daydream of twirling around in an open, grassy field, remember that Spring is about renewal and renewal takes work. 

As the months pass it’s easy to let your...

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Display Advertising Services

 

Return on Display Advertising

  • Create significant and scalable reach
  • Drive qualified visitors back to your site
  • Deliver targeted, personalized messages to consumers

 

Why Rise

At Rise, we believe Display Advertising should do more than rack up impressions – it must deliver targeted messages to highly qualified consumers.

Rise’s analytical foundation provides meaningful insights that enable us to...

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FROM OUR BLOG

Brands & Thought Leaders That are Rocking Twitter

Hashtag AwesomeBrands have been turning to Twitter to connect with consumers since the platform’s inception, spewing out 140-character missives in an attempt to catch the attention of the social network’s growing user base. Unfortunately, many brands fail to recognize that Twitter gives them the ability to do...

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FROM OUR BLOG

Viewability in Sight for Display Advertisers

Digital ViewImpressions have recently proven to be a large topic of debate within the Display Advertising industry, mostly due to their lack of concrete measurability when compared to clicks. Advertisers are constantly looking for better ways to clearly determine what a valid display ad impression is and how...

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FROM OUR BLOG

10 Seconds to Make an Impression

You’ve probably heard of Snapchat; an app that allows users to share photos and videos with friends. You’re likely aware of the app’s defining feature; recipients are only able to view photos and videos for 10 second or less (a feature which lends itself to some fairly illicit uses). What you...

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