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The Rise Story

The Birth of a Search Marketing Company

Rise Interactive was developed in 2004 by Jon Morris while obtaining his MBA at the University of Chicago. The company's original concept, to teach traditional marketers how to manage Internet marketing campaigns, was entered into the New Venture Challenge, the University of Chicago's annual business plan competition. After obtaining second place it was not long before the plan went from paper to reality. While teaching classes, attendees continually asked Morris if he would be available to manage their campaigns. Given the demand, Rise quickly emerged from a teaching organization to a search engine marketing agency focused on the needs of small businesses.

Since its founding, Rise has evolved from an SEM agency consulting small, Chicago-based businesses to a full-service digital marketing agency for Fortune 1000 companies throughout the United States.

Contact us to learn more about Rise.

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FROM OUR BLOG

Outsourcing Your Inbound: When It’s Time To Bring In the Experts

It’s a jungle out there in the business world. Beyond the day-to-day challenges of running a company, there’s an additional—and sometimes seemingly insurmountable—hurdle to cross: marketing your business so that it can stand out and above the vast array of options laid out for consumers. Today’s...

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FROM OUR BLOG

One-Minute Explanation of the Google Hummingbird Search Algorithm Update

Google Hummingbird

Google announced its Hummingbird Search Algorithm Update on September 26th. Here are the details, explained in one minute:

 

Hummingbird is the new search algorithm that Google uses to sort through its information and web pages, in the hopes of returning relevant answers that meet today’s...

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SOLUTIONS

Digital Display Advertising

Display & Banner Advertising

Rise Interactive develops and executes digital display advertising campaigns that deliver awareness, traffic and conversions. Whether your objective is to generate leads, sell product or drive brand engagement, the Rise team of online media specialists can help accomplish your goals.  We take an agnostic buying approach, meaning we can purchase directly from publishers, networks, or leverage our real-time bidding...

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FROM OUR BLOG

Why Bother with a Business Instagram?

Business InstagramFor most marketers Instagram is an elusive concept. It’s kind of like Facebook and kind of like Twitter and all about photos. With no paid post options and as the newest social media tool, it’s understandable that most companies have shied away from a business Instagram in the past.

Even though...

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SOLUTIONS

Comparison Shopping Engines

The Online Inventory Management Company

Comparison shopping engine (CSE) management is a daunting task that many e-commerce retailers have pushed to the back burner due to the time consuming work involved in reformatting product feeds, daily bid management and ensuring that feeds do not go stale.

Rise Interactive’s marketing online inventory management solution powered by MerchantAdvantage automates feed management and provides an experienced...

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FROM OUR BLOG

Social Marketing Savants: What Your Brand Can Learn From Justin Bieber, the Boy King of Twitter

Justin BieberThe fact that Justin Bieber has more Twitter followers than your brand surprises absolutely no one at this point. He’s got a great voice, “pretty hair”, and caters to a fan base so diehard they’ve been known to riot at the slightest provocation or promise of a mall appearance. Obviously not...

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SOLUTIONS

Paid Search Company

PPC Services. Better Insights. Better Reporting. Better Results.

Rise is the Paid Search Company for numerous national brands, spending millions of media dollars each year. Through our rigorous setup process, our Paid Search marketing consultants ensure all relevant search queries are captured; driving traffic to Paid Search text ads and landing pages that are as targeted as possible to the keyword searched. By creating this linear experience for...

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FROM OUR BLOG

Why Knowing Your Customer’s Profile Is Always The Right Thing To Do For Your Brand

Consumer on a LaptopAdvertising legend Bill Bernbach once said, “It is insight into human nature that is the key to the communicator’s skill.”

So why, then, do only 20 percent of marketers truly know their customers? According to a recent report from Yesmail Interactive & Gleanster, 80 percent of companies rely...

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FROM OUR BLOG

Digital Shelf Domination

Digital Shelf SpaceYou walk into a local grocery store and decide it is time to restock your favorite cereal selections. Popular brand names are in your face as you stroll down the aisle – Frosted Flakes, Apple Jacks, Rice Krispies. Did this happen on accident? Were these brands randomly grouped together and...

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FROM OUR BLOG

Top 5 Ways to Maximize Customer Acquisition and Increase Revenue Online

ecommerce shopping cart

Creating a successful online presence in order to gain new customers and increase sales isn’t a one-stop shop anymore. In fact, it never really was, and now that the Internet has opened up so many channels for social media, search engine marketing, SEO strategies and a variety of other realms...

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RISE SOCIAL MEDIA

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