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The Rise Story

The Birth of a Search Marketing Company

Rise Interactive was developed in 2004 by Jon Morris while obtaining his MBA at the University of Chicago. The company's original concept, to teach traditional marketers how to manage Internet marketing campaigns, was entered into the New Venture Challenge, the University of Chicago's annual business plan competition. After obtaining second place it was not long before the plan went from paper to reality. While teaching classes, attendees continually asked Morris if he would be available to manage their campaigns. Given the demand, Rise quickly emerged from a teaching organization to a search engine marketing agency focused on the needs of small businesses.

Since its founding, Rise has evolved from an SEM agency consulting small, Chicago-based businesses to a full-service digital marketing agency for Fortune 1000 companies throughout the United States.

Contact us to learn more about Rise.

RiseFeed

FROM OUR BLOG

4 Best Practices for Improving Email Deliverability

DeliverabilityIt’s a marketer’s worst nightmare: After spending days—or even weeks—developing the perfect email template and compiling a list of contacts, the messages automatically divert to the “Spam” folder. The unfortunate fact is, Gmail and other popular platforms often label authentic emails as spam, even...

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FROM OUR BLOG

Why Knowing Your Customer’s Profile Is Always The Right Thing To Do For Your Brand

Consumer on a LaptopAdvertising legend Bill Bernbach once said, “It is insight into human nature that is the key to the communicator’s skill.”

So why, then, do only 20 percent of marketers truly know their customers? According to a recent report from Yesmail Interactive & Gleanster, 80 percent of companies rely...

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FROM OUR BLOG

5 Trends in Social Video Marketing

Just when marketing companies were starting to master the promotional benefits of social networking sites, a new trend is introducing an entirely new approach to social media advertising. The boom of Vine, YouTube and Instagram Video has marketing agencies examining how they can use social network...

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SOLUTIONS

Analytics

 

Return on Analytics Services

  • Answer critical business questions
  • Take the ambiguity out of decision making
  • Gain insight to improve the customer experience and optimize for conversions
  • Differentiate strategy and outrun the competition
  • Better understand the customer journey and which marketing tactics influence buying decisions
  • Guide smarter investment decisions through visibility into marketing...

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FROM OUR BLOG

The Report Editor Rises: What You Need to Know About Google AdWords’ Latest Tool

SEM advertisers love data. We slice and dice it every day to discover the insights that help us make better decisions about where, when, and how we spend our advertising dollars. And, for the most part, Google AdWords lets us do that.

But, as we all know, there are time-consuming limitations for...

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FROM OUR BLOG

Tech and The City: See What’s Making Chicago Stand Out

Silicon Valley isn’t the only place tech firms can thrive. Chicago continues to make a name for itself and two recent events further showcase the city’s chops as a growing and impressive hub of technology and innovation. Coming off of last week’s 13th Annual Chicago Innovation Awards, Mayor Rahm...

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FROM OUR BLOG

Social Marketing Savants: What Your Brand Can Learn From Justin Bieber, the Boy King of Twitter

Justin BieberThe fact that Justin Bieber has more Twitter followers than your brand surprises absolutely no one at this point. He’s got a great voice, “pretty hair”, and caters to a fan base so diehard they’ve been known to riot at the slightest provocation or promise of a mall appearance. Obviously not...

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FROM OUR BLOG

Boosting Your Brand Beyond Social

Over the last five to seven years, brands have hopped aboard the social media train. With hopes of gaining fans and followers, they jumped right in with little information about the measurements that truly mattered and the right approach for using it. I mean, look at this tweet from Whole Foods, (a...

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SOLUTIONS

Rise Trading Desk

Your Online Ad Exchange Company

Display advertising is an important investment and must be treated as such, that is why it is critical to partner with a premier online ad exchange like the one offered by Rise Interactive. At Rise, we are able to provide online ad exchange services through our online media buying platform, Trading Desk. With Trading Desk you can improve the media buying process for the campaigns you manage by providing:

Improved...

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FROM OUR BLOG

Brands & Thought Leaders That are Rocking Twitter

Hashtag AwesomeBrands have been turning to Twitter to connect with consumers since the platform’s inception, spewing out 140-character missives in an attempt to catch the attention of the social network’s growing user base. Unfortunately, many brands fail to recognize that Twitter gives them the ability to do...

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