RISE ABOVE: ANALYTICS.

How Understanding Your Analytics Gives You the Edge (Download PDF)

Jon Morris, CEO and Founder, Rise Interactive, will take you on a deep dive into understanding the key data points that will help you move the needle with your SEO investment. This session will go beyond the basics of search engine optimization and will give actionable items around Prioritization, Content Development and the Analytical data points you should be monitoring.

This webinar will teach you about the growing practice of Interactive Investment Management and how to manage your online spend in a manner that will produce higher ROI. Morris will use real world examples drawn from his experience working with some of the world’s largest and best known brands on how to create your own SEO roadmap.

The Roadmap looks at 6 key factors in determining the appropriate way to prioritize your SEO efforts. These factors include:

  • Analysis of keywords by category
  • Current coverage in the category
  • An understanding of content needs
  • Probability for ranking success
  • The relevance of the keywords to your business
  • Your estimated ROI