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IMLS | Chicago 2017

Personalization in a Cross-Channel World

Marketers are tasked with providing meaningful experiences across the customer journey that build brand trust and loyalty. At IMLS®, we’ll bring together senior-level marketers to explore the data and strategy that drive personalization and how to deliver increased consistency, relevancy, and returns.

July 20

8:00 AM - 4:00 PM

University of Chicago Gleacher Center

450 N Cityfront Plaza Dr.

Chicago, IL 60611

Agenda

Speakers

Industry Speakers

Check back soon for our speaker announcements.

Why Attend IMLS?

5 great reasons to join us

Networking

A chance to connect with other marketing leaders
Piera Palazzolo SVP Marketing, Dale Carnegie Training "You can read a lot about this type of marketing, you can attend webinars, you can subscribe to newsletters but there is nothing like an intimate environment where you're sharing information with other marketers."
Sharing

An interactive experience and collaboration with peers and industry experts
Greg Weinstein VP, Audience Development, Univision "The event was phenomenal and what it really pointed out to me was that math, data, metrics, is absolutely the key to everything moving forward."
Innovation

A day focused on the latest trends and how to prepare for the future
Alexandra Stried Director of Product Management, Weight Watchers "This event is much more interactive than other events. There is a lot of teamwork, a lot of team building, there’s a lot of presenting your own business plan and your own case studies, so it’s interesting to see how all these companies that are cross industry and cross segments really have a lot of similarities when it comes down to it, in terms of marketing mix."
Solutions

An opportunity to discover new insights, services, and technology
Anthony Kim Director of Mobile Strategy, PetSmart "The interactive discussions at IMLS were very helpful. It was great to share ideas and best practices with industry leaders. I was able to take away some key concepts which will help drive new opportunities at my company."
Exclusivity

An invite-only program tailored to senior marketers from enterprise brands
Jennifer Smith Director of Marketing Communications and Brand Marketing, AriZona Beverage "I thought it was really interesting hearing what other brands are doing that maybe my company isn’t thinking of doing. I get inspired by hearing success stories and sometimes even just the failure stories."

1. Networking

A chance to connect with other marketing leaders

"You can read a lot about this type of marketing, you can attend webinars, you can subscribe to newsletters but there is nothing like an intimate environment where you're sharing information with other marketers."

Piera Palazzolo

SVP Marketing, Dale Carnegie Training, Dale Carnegie Training

2. Sharing

An interactive experience and collaboration with peers and industry experts

"The event was phenomenal and what it really pointed out to me was that math, data, metrics, is absolutely the key to everything moving forward."

Greg Weinstein

VP, Audience Development, Univision, Dale Carnegie Training

3. Innovation

A day focused on the latest trends and how to prepare for the future

"This event is much more interactive than other events. There is a lot of teamwork, a lot of team building, there’s a lot of presenting your own business plan and your own case studies, so it’s interesting to see how all these companies that are cross industry and cross segments really have a lot of similarities when it comes down to it, in terms of marketing mix."

Alexandra Stried

Director of Product Management, Weight Watchers, Dale Carnegie Training

4. Solutions

An opportunity to discover new insights, services, and technology

"The interactive discussions at IMLS were very helpful. It was great to share ideas and best practices with industry leaders. I was able to take away some key concepts which will help drive new opportunities at my company."

Anthony Kim

Director of Mobile Strategy, PetSmart, Dale Carnegie Training

5. Exclusivity

An invite-only program tailored to senior marketers from enterprise brands

"I thought it was really interesting hearing what other brands are doing that maybe my company isn’t thinking of doing. I get inspired by hearing success stories and sometimes even just the failure stories."