About Rise >  Mitch Perkal

Mitch Perkal

VP, Digital Strategy

Mitch Perkal is the VP of Digital Strategy driving new client strategy and solutions, focusing on a holistic, data driven approach across all digital channels. Prior to joining the digital strategy team four years ago, Mitch was Rise’s Director of Analytics, leading measurement strategy and advanced analytics across complex lead gen and ecommerce clients. He also serves on Rise’s Diversity and Inclusion committee.

Before Rise, Mitch was a currency derivatives trader at the Chicago Board of Trade. He graduated from the University of Illinois at Urbana-Champaign with a degree in economics and is a Schusterman REALITY leader.

In his free time, Mitch enjoys traveling, cooking, reading non-fiction, and spending time with his wife and 2-year old daughter.