Natalie Scherer is the Senior Vice President of Marketing at Rise Interactive and is responsible for the vision and strategy of all marketing activity and communications. She is focused on identifying and building relationships with the right brands that would most benefit from partnering with Rise for their holistic digital marketing strategies.
Prior to leading Rise's marketing team, Natalie was an Account Director at Rise, driving client strategy for both eCommerce and lead generation brands. She worked across a variety of verticals in both B2B and B2C marketing including retail, healthcare, and finance. She has a proven track record of helping brands drive maximum results from their marketing investments. Natalie also brings a background of management consulting from her prior role at Oliver Wyman.
Natalie holds a bachelor of science in Marketing and Management from the Wharton School of Business at the University of Pennsylvania.